Biotin Shampoo And Conditioner Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Biotin Shampoo And Conditioner sales on Amazon US totaled 196,500 units in July 2026 (▼ 12.9% vs. the prior month), generating an estimated $4,437,207 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.0% of unit volume and 52.8% of revenue, while a typical listing is priced at $24.68. The keyword itself pulled 17,583 Amazon queries over the same period (▲ 0.4% MoM).
Zooming out to the 12-month window ending July 2026, the biotin shampoo and conditioner Top 50 moved 2,223,150 units and $52,733,541 in cumulative sales — an average of 185,263 units and $4,394,462 per month. Monthly throughput topped out at 225,700 units in June 2026 and dipped to 115,000 in May 2026, leaving the latest reading 10.0% higher than August 2025.
Biotin Shampoo And Conditioner Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
196.5K
▼ 12.9% MoM
Monthly Revenue 2026/07
$4.4M
▼ 20.2% MoM
Top 10 Market Share 2026/07
57.0%
Biotin Shampoo And Conditioner Market Share & Sales Concentration on Amazon US — July 2026
The most-sold biotin shampoo and conditioner listing on Amazon US in July 2026 is ASIN B076JK8PXX (Brand: TRESemmé), which sold 40,000 units at $10.74 apiece — equal to 20.4% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 112,000 units and $2,343,330 in July 2026 — 57.0% of unit volume and 52.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Biotin Shampoo And Conditioner' on Amazon
July 2026
Is 57.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B076JK8PXX
TRESemmé Rich Moisture Hydrating Shampoo & Conditioner Set 28 oz 2 Pack | Moisturizing for frizz-prone hair, Restores damaged hair, Moisturizes & detangles, Shampoo and Conditioner set
40K
▲ 100.0%vs. prior month
$424K
latest month
12-month trend
B00FH692PQ
PURA D'OR Original Gold Label Anti-Hair Thinning Biotin Shampoo, 16oz | Fuller-Looking Volume, Clinically Tested, Saw Palmetto, Nettle, Aloe Vera Base, Men & Women, Sulfate-Free, Paraben-Free
10K
▼ 50.0%vs. prior month
$299.9K
latest month
12-month trend
B07BHCB9Y2
PURA D'OR Gold Label Anti-Thinning Biotin Shampoo & Conditioner, 16oz x2 | Thicker-Looking Hair, Clinically Tested, Botanical Extracts, Aloe Vera Base, Men & Women, Sulfate-Free, Natural Earthy Scent
10K
▼ 50.0%vs. prior month
$399.9K
latest month
12-month trend
B097NQW4SP
Marc Anthony Grow Long, Anti Breakage Hair Shampoo & Conditioner Set | Frizz Taming Strengthening Shampoo & Conditioner - Dry Damaged Hair & Split Ends - Biotin, Caffeine & Ginseng - Sulfate Free
10K
▲ 0.0%vs. prior month
$160.1K
latest month
12-month trend
B078K4PKKR
OGX Thick & Full + Biotin & Collagen Shampoo & Conditioner, 2 x 13 fl. oz | Shampoo & Conditioner Set, For Fine & Thinning Hair, Gives Volume & Body, Sulfate-Free, Nutrient-Infused, With Vitamin B7
9K
▼ 10.0%vs. prior month
$118.2K
latest month
12-month trend
B09R6CHBF1
hims Thick Fix Shampoo & Conditioner, Saw Palmetto, Eucalyptus, 6.4 fl oz | Saw Palmetto for Healthy Hair Growth and Thickening, Scalp Cleansing, Vegan, Sulfate-Free, and Cruelty-Free
8K
▼ 11.1%vs. prior month
$195.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Biotin Shampoo And Conditioner Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TRESemmé is the best-performing biotin shampoo and conditioner brand in July 2026, moving 40,000 units across 1 ASIN for 35.7% of Top 10 volume. PURA D'OR follows with 20,000 units (17.9%), ahead of Marc Anthony on 10,000 units (8.9%).
With 9 brands splitting the Top 10 and 62.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.74 to $33.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TRESemmé
1 ASIN in Top 10
35.7%
Units
40K
Revenue
$424K
Avg. price
$10.74
B076JK8PXX
$10.74·★4.7·10.9K revsTRESemmé Rich Moisture Hydrating Shampoo & Conditioner Set 28 oz 2 Pack | Moisturizing for frizz-prone hair, Restores damaged hair, Moisturizes & detangles, Shampoo and Conditioner set
Units sold40K
PURA D'OR
2 ASINs in Top 10
17.9%
Units
20K
Revenue
$699.8K
Avg. price
$33.49
B00FH692PQ
$29.99·★4.3·38K revsPURA D'OR Original Gold Label Anti-Hair Thinning Biotin Shampoo, 16oz | Fuller-Looking Volume, Clinically Tested, Saw Palmetto, Nettle, Aloe Vera Base, Men & Women, Sulfate-Free, Paraben-Free
Units sold10KB07BHCB9Y2
$36.99·★4.3·67.4K revsPURA D'OR Gold Label Anti-Thinning Biotin Shampoo & Conditioner, 16oz x2 | Thicker-Looking Hair, Clinically Tested, Botanical Extracts, Aloe Vera Base, Men & Women, Sulfate-Free, Natural Earthy Scent
Units sold10K
Marc Anthony
1 ASIN in Top 10
8.9%
Units
10K
Revenue
$160.1K
Avg. price
$14.49
B097NQW4SP
$14.49·★4.5·16.7K revsMarc Anthony Grow Long, Anti Breakage Hair Shampoo & Conditioner Set | Frizz Taming Strengthening Shampoo & Conditioner - Dry Damaged Hair & Split Ends - Biotin, Caffeine & Ginseng - Sulfate Free
Units sold10K
Trending Biotin Shampoo And Conditioner Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07K4S4J66 booked 6K units at $26.99, with ▲ 0.0% MoM change. On the growth side, B076JK8PXX leads positive momentum with ▲ 100.0% MoM growth on 40K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07K4S4J66
BELLISSO Biotin Shampoo and Conditioner Set - Sulfate & Paraben Free | Hair Thickening & Volumizing with Added Keratin to Help Boost Fuller Looking Hair for Men & Women with Fine or Thinning Hair
Price
$26.99
Rating
4.3
Reviews
47.2K
Latest month sales
B008OL3UYK
Avalon Organics Therapy Biotin B-Complex Thickening Shampoo, 32 oz
Price
$13.28
Rating
4.3
Reviews
14.7K
Latest month sales
B076JK8PXX
TRESemmé Rich Moisture Hydrating Shampoo & Conditioner Set 28 oz 2 Pack | Moisturizing for frizz-prone hair, Restores damaged hair, Moisturizes & detangles, Shampoo and Conditioner set
Unlock to view ASIN details and product titles
Price
$10.74
Rating
4.7
Reviews
10.9K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this biotin shampoo and conditioner report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card