Mielle Hair Products Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mielle Hair Products sales on Amazon US totaled 352,800 units in July 2026 (▼ 19.9% vs. the prior month), generating an estimated $10,678,924 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 76.5% of unit volume and 90.1% of revenue, while a typical listing is priced at $15.23. The keyword itself pulled 12,809 Amazon queries over the same period (▼ 34.6% MoM).
Zooming out to the 12-month window ending July 2026, the mielle hair products Top 50 moved 4,280,700 units and $130,104,585 in cumulative sales — an average of 356,725 units and $10,842,049 per month. Monthly throughput topped out at 440,300 units in June 2026 and dipped to 222,800 in May 2026, leaving the latest reading 8.6% lower than August 2025.
Mielle Hair Products Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
352.8K
▼ 19.9% MoM
Monthly Revenue 2026/07
$10.7M
▼ 13.0% MoM
Top 10 Market Share 2026/07
76.5%
Mielle Hair Products Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mielle hair products listing on Amazon US in July 2026 is ASIN B07QZ5CTTF (Brand: Nutrafol), which sold 90,000 units at $88.00 apiece — equal to 25.5% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 270,000 units and $9,621,900 in July 2026 — 76.5% of unit volume and 90.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mielle Hair Products' on Amazon
July 2026
Is 76.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07QZ5CTTF
Nutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
90K
▼ 10.0%vs. prior month
$7.9M
latest month
12-month trend
B000TG63EW
Lottabody Wrap Me Foaming Mousse with Coconut & Shea Oils, Lightweight Moisture-Rich Curl-Defining & Frizz-Control Styling Mousse for Natural Curly, Coily & Relaxed Hair, 7 oz
50K
▼ 16.7%vs. prior month
$217K
latest month
12-month trend
B07N7PK9QK
Mielle Organics Rosemary Mint Hair Oil with Biotin, 2 oz | Hair strengthening oil, with biotin & castor oil, dry scalp care, split end support, frizz smoothing
40K
▼ 33.3%vs. prior month
$385.2K
latest month
12-month trend
B0DK6W7RPS
Bare Anatomy Nature x Science Rosemary Water Spray for Hair Growth & Hair Thickness with Rice Water |100% Natural Extract | Soft & Smooth Hair| Controls Hairfall| Non-Greasy & Fast Absorbing | 200ml
20K
▲ 100.0%vs. prior month
$234.6K
latest month
12-month trend
B07N7MWX72
Mielle Organics Rosemary Mint Biotin Strengthening Shampoo, 12 oz | Moisturizing shampoo, with biotin & pure rosemary extract, gentle cleanse, damage care, healthier-looking hair
20K
▼ 33.3%vs. prior month
$190.8K
latest month
12-month trend
B00OVQUQHG
Aunt Jackie's Curl La La, Lightweight Curl Defining Custard, Enriched with Shea Butter & Olive Oil, Basic, 15 Ounce
10K
▲ 0.0%vs. prior month
$69.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mielle Hair Products Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nutrafol is the best-performing mielle hair products brand in July 2026, moving 90,000 units across 1 ASIN for 33.3% of Top 10 volume. Mielle Organics follows with 70,000 units (25.9%), ahead of Lottabody on 50,000 units (18.5%).
With 8 brands splitting the Top 10 and 77.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.22 to $88.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nutrafol
1 ASIN in Top 10
33.3%
Units
90K
Revenue
$7.9M
Avg. price
$88.00
B07QZ5CTTF
$88.00·★4.1·15.6K revsNutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
Units sold90K
Mielle Organics
3 ASINs in Top 10
25.9%
Units
70K
Revenue
$705.5K
Avg. price
$10.94
B07N7PK9QK
$9.94·★4.5·122.1K revsMielle Organics Rosemary Mint Hair Oil with Biotin, 2 oz | Hair strengthening oil, with biotin & castor oil, dry scalp care, split end support, frizz smoothing
Units sold40KB07N7MWX72
$9.94·★4.4·37.1K revsMielle Organics Rosemary Mint Biotin Strengthening Shampoo, 12 oz | Moisturizing shampoo, with biotin & pure rosemary extract, gentle cleanse, damage care, healthier-looking hair
Units sold20KB075PTHVKN
$12.94·★4.6·16K revsMielle Organics Pomegranate & Honey Leave-In Conditioner, 12 Fl Oz | Moisturizing Detangler & Curly Hair Treatment to Help Repair Damage, Prevent Frizz & Improve Shine
Units sold10K
Lottabody
1 ASIN in Top 10
18.5%
Units
50K
Revenue
$217K
Avg. price
$4.22
B000TG63EW
$4.22·★4.6·68.6K revsLottabody Wrap Me Foaming Mousse with Coconut & Shea Oils, Lightweight Moisture-Rich Curl-Defining & Frizz-Control Styling Mousse for Natural Curly, Coily & Relaxed Hair, 7 oz
Units sold50K
Trending Mielle Hair Products Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DN143FWY booked 10K units at $8.99, with ▲ 25.0% MoM change. On the growth side, B0GCPLH1TW leads positive momentum with ▲ 800.0% MoM growth on 900 units, with B0DK6W7RPS close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DN143FWY
Curly Hair Brush Candybrush Curl Defining Brush for Detangling Shaping and Defining Curls for Women, Men, Wet & Dry Hair (Purple)
Price
$8.99
Rating
4.4
Reviews
4.2K
Latest month sales
B0GCPLH1TW
Thick Fiber Hair Fibers for Women & Men with Thinning Hair (Black) 12g, Hair Loss Concealer, Covers Bald Spots, Hairline & Sparse Areas, Natural Fuller Looking Hair
Price
$14.00
Rating
4.3
Reviews
463
Latest month sales
B0DK6W7RPS
Bare Anatomy Nature x Science Rosemary Water Spray for Hair Growth & Hair Thickness with Rice Water |100% Natural Extract | Soft & Smooth Hair| Controls Hairfall| Non-Greasy & Fast Absorbing | 200ml
Unlock to view ASIN details and product titles
Price
$9.99
Rating
3.9
Reviews
2.8K
Latest month sales
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