Conditioner Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Conditioner sales on Amazon US totaled 505,000 units in July 2026 (▼ 26.0% vs. the prior month), generating an estimated $9,929,350 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.6% of unit volume and 35.0% of revenue, while a typical listing is priced at $22.05. The keyword itself pulled 367,497 Amazon queries over the same period (▲ 10.6% MoM).
Zooming out to the 12-month window ending July 2026, the conditioner Top 50 moved 5,586,300 units and $114,777,467 in cumulative sales — an average of 465,525 units and $9,564,789 per month. Monthly throughput topped out at 682,000 units in June 2026 and dipped to 287,400 in May 2026, leaving the latest reading 19.9% higher than August 2025.
Conditioner Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
505K
▼ 26.0% MoM
Monthly Revenue 2026/07
$9.9M
▼ 36.4% MoM
Top 10 Market Share 2026/07
43.6%
Conditioner Market Share & Sales Concentration on Amazon US — July 2026
The most-sold conditioner listing on Amazon US in July 2026 is ASIN B076JK8PXX (Brand: TRESemmé), which sold 40,000 units at $10.74 apiece — equal to 7.9% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 220,000 units and $3,477,200 in July 2026 — 43.6% of unit volume and 35.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Conditioner' on Amazon
July 2026
Is 43.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B076JK8PXX
TRESemmé Rich Moisture Hydrating Shampoo & Conditioner Set 28 oz 2 Pack | Moisturizing for frizz-prone hair, Restores damaged hair, Moisturizes & detangles, Shampoo and Conditioner set
40K
▲ 100.0%vs. prior month
$424K
latest month
12-month trend
B0BBBSMV94
Native Coconut & Vanilla Shampoo and Conditioner Contain Naturally Derived Ingredients | All Hair Types, Color & Treated, Fine to Dry Damaged, Sulfate & Dye Free - 2-Pack
30K
▼ 50.0%vs. prior month
$592.5K
latest month
12-month trend
B0DK5RX74D
Dove Intensive Repair Conditioner for Damaged Hair & Breakage 28oz | Helps restore hair, stop 98% visible damage & regenerate hair strength for stronger hair with Amino Serum & Bio-Protein Care
30K
▼ 25.0%vs. prior month
$265.2K
latest month
12-month trend
B0BJNX6R5X
L'Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dry, Dehydrated Hair, 72H Hydrating Hair Care, Infused with Hyaluronic Acid Complex, 53 Fl Oz Set
20K
▼ 33.3%vs. prior month
$389.8K
latest month
12-month trend
B00I32AN4K
Arvazallia Hydrating Argan Oil Hair Mask & Deep Conditioner For Dry Hair | Repairs, Moisturizes, Detangles Damaged or Dry hair Leaving it Soft, Silky, and Easier to Manage. Sulfate Free 8.45oz Jar
20K
▲ 0.0%vs. prior month
$299.8K
latest month
12-month trend
B0891BBRHW
Pureology Hydrate Conditioner – Moisturizes & Nourishes Dry Hair
20K
▼ 60.0%vs. prior month
$760K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Conditioner Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing conditioner brand in July 2026, moving 50,000 units across 2 ASINs for 22.7% of Top 10 volume. TRESemmé follows with 40,000 units (18.2%), ahead of L'Oreal Paris on 40,000 units (18.2%).
Volume is spread across 8 brands, with the top three holding 59.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.84 to $15.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
2 ASINs in Top 10
22.7%
Units
50K
Revenue
$442K
Avg. price
$8.84
B0DK5RX74D
$8.84·★4.7·7.2K revsDove Intensive Repair Conditioner for Damaged Hair & Breakage 28oz | Helps restore hair, stop 98% visible damage & regenerate hair strength for stronger hair with Amino Serum & Bio-Protein Care
Units sold30KB0DK5VDFGZ
$8.84·★4.4·2.7K revsDove Daily Moisture Conditioner for Dry Hair with Hyaluronic Serum 28oz | Hydrates & Moisturizes, for Soft, Smooth & Manageable Hair, Helps Strengthen Hair with Bio-Protein Care technology
Units sold20K
TRESemmé
1 ASIN in Top 10
18.2%
Units
40K
Revenue
$424K
Avg. price
$10.74
B076JK8PXX
$10.74·★4.7·10.8K revsTRESemmé Rich Moisture Hydrating Shampoo & Conditioner Set 28 oz 2 Pack | Moisturizing for frizz-prone hair, Restores damaged hair, Moisturizes & detangles, Shampoo and Conditioner set
Units sold40K
L'Oreal Paris
2 ASINs in Top 10
18.2%
Units
40K
Revenue
$589.2K
Avg. price
$15.48
B0BJNX6R5X
$20.98·★4.7·6.8K revsL'Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dry, Dehydrated Hair, 72H Hydrating Hair Care, Infused with Hyaluronic Acid Complex, 53 Fl Oz Set
Units sold20KB09HN5ZF8C
$9.97·★4.6·7.9K revsL'Oreal Paris EverPure Moisture 21-in-1 Leave In Conditioner, Multi-Benefit Heat Protectant Spray for Hair Up to 450°F, Detangling Frizz Control for Color Treated, Dry, or Damaged Hair, 6.7 Fl Oz
Units sold20K
Trending Conditioner Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DK5VDFGZ booked 20K units at $8.84, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DK5VDFGZ
Dove Daily Moisture Conditioner for Dry Hair with Hyaluronic Serum 28oz | Hydrates & Moisturizes, for Soft, Smooth & Manageable Hair, Helps Strengthen Hair with Bio-Protein Care technology
Price
$8.84
Rating
4.4
Reviews
2.7K
Latest month sales
B07KRS9JG1
Aussie Miracle Moist with Avocado & Jojoba Oil, Paraben Free Conditioner, 26.2 fl oz
Price
$7.97
Rating
4.7
Reviews
4.5K
Latest month sales
B08SSCQH77
Redken All Soft Conditioner – For Dry, Brittle Hair
Unlock to view ASIN details and product titles
Price
$29.00
Rating
4.6
Reviews
24.9K
Latest month sales
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