Bath And Body Works Lotion Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

eos is the best-performing bath and body works lotion brand in July 2026, moving 20,000 units across 1 ASIN for 63.1% of Top 10 volume. Bath & Body Works follows with 6,700 units (21.1%), ahead of Jergens on 4,000 units (12.6%).

With 4 brands splitting the Top 10 and 96.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.44 to $18.82, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B007WGO6XC booked 900 units at $16.16, with ▲ 12.5% MoM change. On the growth side, B0D3YBX63C leads positive momentum with ▲ 200.0% MoM growth on 600 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.