Nivea Lotion Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nivea Lotion sales on Amazon US totaled 288,900 units in July 2026 (▼ 20.5% vs. the prior month), generating an estimated $3,119,703 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 41.5% of unit volume and 37.1% of revenue, while a typical listing is priced at $12.77. The keyword itself pulled 72,627 Amazon queries over the same period (▲ 9.1% MoM).
Zooming out to the 12-month window ending July 2026, the nivea lotion Top 50 moved 3,581,450 units and $38,650,617 in cumulative sales — an average of 298,454 units and $3,220,885 per month. Monthly throughput topped out at 363,400 units in June 2026 and dipped to 207,100 in May 2026, leaving the latest reading 11.3% higher than August 2025.
Nivea Lotion Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
288.9K
▼ 20.5% MoM
Monthly Revenue 2026/07
$3.1M
▼ 22.7% MoM
Top 10 Market Share 2026/07
41.5%
Nivea Lotion Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nivea lotion listing on Amazon US in July 2026 is ASIN B001459IEE (Brand: Aveeno), which sold 30,000 units at $9.97 apiece — equal to 10.4% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 120,000 units and $1,158,900 in July 2026 — 41.5% of unit volume and 37.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nivea Lotion' on Amazon
July 2026
Is 41.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B001459IEE
Aveeno Daily Moisturizing Body Lotion for Normal to Dry Skin, Moisturizer with Soothing Prebiotic Oat, Non Greasy, Non Comedogenic, Fragrance Free Body Lotion for Women & Men, 18 Fl Oz
30K
▼ 50.0%vs. prior month
$297K
latest month
12-month trend
B003CJP13W
NIVEA Skin Firming & Toning Body Gel Cream with Q10, Hyaluronic Acid and Vitamin C, Clinically Tested Skin Firming & Toning Cream, 72-Hour Moisture, 6.7 Oz Tube
10K
▲ 0.0%vs. prior month
$122.1K
latest month
12-month trend
B00DEX61A8
NIVEA MEN Maximum Hydration Lotion, 48-Hour Body Moisturizer, 16.9 FL OZ | Aloe Vera Body Lotion for Men, 3-in-1 Lotion for Body, Hands and Face, Fast Absorbing, Non Sticky
10K
▲ 0.0%vs. prior month
$76.3K
latest month
12-month trend
B00DG8EZKO
NIVEA Intense Healing Body Lotion, 72-Hour Moisturizing Lotion,16.9 FL OZ | Moisturizing Lotion with Glycerin, Provitamin B5 and Niacinamide, For Very Dry, Itchy Skin Relief, Dermatologically Tested
10K
▲ 11.1%vs. prior month
$67.7K
latest month
12-month trend
B00DG8F04Y
NIVEA Essentially Enriched Body Lotion, Very Dry Skin, Almond Oil, 16.9 Oz
10K
▲ 0.0%vs. prior month
$67.7K
latest month
12-month trend
B00KTLXB4C
NIVEA Cocoa Butter Body Lotion for Dry Skin with Hyaluronic Acid, 16.9 Oz
10K
▲ 0.0%vs. prior month
$67.9K
latest month
12-month trend
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Best Nivea Lotion Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
NIVEA is the best-performing nivea lotion brand in July 2026, moving 60,000 units across 6 ASINs for 50.0% of Top 10 volume. Aveeno follows with 30,000 units (25.0%), ahead of NIVEA MEN on 10,000 units (8.3%).
With 5 brands splitting the Top 10 and 83.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.26 to $9.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
NIVEA
6 ASINs in Top 10
50.0%
Units
60K
Revenue
$536.6K
Avg. price
$9.35
B003CJP13W
$15.19·★4.3·30.2K revsNIVEA Skin Firming & Toning Body Gel Cream with Q10, Hyaluronic Acid and Vitamin C, Clinically Tested Skin Firming & Toning Cream, 72-Hour Moisture, 6.7 Oz Tube
Units sold10KB00DG8EZKO
$6.73·★4.7·30.4K revsNIVEA Intense Healing Body Lotion, 72-Hour Moisturizing Lotion,16.9 FL OZ | Moisturizing Lotion with Glycerin, Provitamin B5 and Niacinamide, For Very Dry, Itchy Skin Relief, Dermatologically Tested
Units sold10KB00DG8F04Y
$6.73·★4.6·23.1K revsNIVEA Essentially Enriched Body Lotion, Very Dry Skin, Almond Oil, 16.9 Oz
Units sold10KB00KTLXB4C
$6.73·★4.8·5.1K revsNIVEA Cocoa Butter Body Lotion for Dry Skin with Hyaluronic Acid, 16.9 Oz
Units sold10KB01H6OYPU8
$7.26·★4.7·28.8K revsNIVEA Cocoa Butter Body Cream with Hyaluronic Acid, 16 OZ | Cocoa Butter Body Cream with Hyaluronic Acid and Deep Nourishing Serum, For Radiant and Smooth Skin, 72-Hour Body Moisturizer
Units sold10KB076G2XGY3
$13.47·★4.6·25.7K revsNIVEA Essentially Enriched Body Lotion, Value Pack, 2 x 16.9 FL OZ | Hydrating Body Lotion with Hyaluronic Acid, Almond Oil and Deep Nourishing Serum, For Dry to Very Dry Skin,72-Hour Moisture
Units sold10K
Aveeno
1 ASIN in Top 10
25.0%
Units
30K
Revenue
$297K
Avg. price
$9.97
B001459IEE
$9.97·★4.8·58.9K revsAveeno Daily Moisturizing Body Lotion for Normal to Dry Skin, Moisturizer with Soothing Prebiotic Oat, Non Greasy, Non Comedogenic, Fragrance Free Body Lotion for Women & Men, 18 Fl Oz
Units sold30K
NIVEA MEN
1 ASIN in Top 10
8.3%
Units
10K
Revenue
$76.3K
Avg. price
$7.26
B00DEX61A8
$7.26·★4.7·25.1K revsNIVEA MEN Maximum Hydration Lotion, 48-Hour Body Moisturizer, 16.9 FL OZ | Aloe Vera Body Lotion for Men, 3-in-1 Lotion for Body, Hands and Face, Fast Absorbing, Non Sticky
Units sold10K
Trending Nivea Lotion Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00DG8EZKO booked 10K units at $6.73, with ▲ 11.1% MoM change. On the growth side, B0B6GQ84GV leads positive momentum with ▲ 400.0% MoM growth on 5K units, with B07VCV6C78 close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00DG8EZKO
NIVEA Intense Healing Body Lotion, 72-Hour Moisturizing Lotion,16.9 FL OZ | Moisturizing Lotion with Glycerin, Provitamin B5 and Niacinamide, For Very Dry, Itchy Skin Relief, Dermatologically Tested
Price
$6.73
Rating
4.7
Reviews
30.4K
Latest month sales
B0B6GQ84GV
NIVEA Intense Healing Body Cream for Dry Skin with Glycerin, 13.5 Oz
Price
$9.23
Rating
4.6
Reviews
1.9K
Latest month sales
B07VCV6C78
NIVEA Oil In Lotion Body Lotion, Coconut and Monoi Oil, 16.9 FL OZ | Coconut Scented Lotion Enriched with Manoi Oil, Instant Smooth Skin Feel, Fast-Absorbing, Non-Greasy, 48-Hour Moisturizer
Unlock to view ASIN details and product titles
Price
$7.97
Rating
4.7
Reviews
1.2K
Latest month sales
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