Not Your Mothers Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Not Your Mothers sales on Amazon US totaled 78,750 units in July 2026 (▲ 7.1% vs. the prior month), generating an estimated $1,390,580 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.7% of unit volume and 72.9% of revenue, while a typical listing is priced at $16.84. The keyword itself pulled 34,840 Amazon queries over the same period (▼ 4.2% MoM).

Zooming out to the 12-month window ending July 2026, the not your mothers Top 50 moved 704,650 units and $13,453,744 in cumulative sales — an average of 58,721 units and $1,121,145 per month. Monthly throughput topped out at 78,750 units in July 2026 and dipped to 37,800 in May 2026, leaving the latest reading 25.2% higher than August 2025.

704.6KTotal units sold · Last 12 months
$13.5MTotal revenue · Last 12 months
34.8K▼ 4.2% MoM
Monthly search volume
$16.84Avg. price · July 2026

Not Your Mothers Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales62.9K
Revenue$1.3M

2025/09

Sales55.6K
Revenue$1.1M

2025/10

Sales52K
Revenue$1M

2025/11

Sales60.8K
Revenue$1.2M

2025/12

Sales60.9K
Revenue$1.2M

2026/01

Sales49.6K
Revenue$938.8K

2026/02

Sales51.6K
Revenue$1M

2026/03

Sales59.4K
Revenue$1.1M

2026/04

Sales61.9K
Revenue$1.1M

2026/05

Sales37.8K
Revenue$663.5K

2026/06

Sales73.5K
Revenue$1.3M
78.8K

2026/07

Sales78.8K
Revenue$1.4M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

78.8K

▲ 7.1% MoM

Monthly Revenue 2026/07

$1.4M

▲ 5.3% MoM

Top 10 Market Share 2026/07

73.7%

See the Top 10 ASINs driving 73.7% of sales

Not Your Mothers Market Share & Sales Concentration on Amazon US — July 2026

The most-sold not your mothers listing on Amazon US in July 2026 is ASIN B093466RZG (Brand: Not Your Mother's), which sold 8,000 units at $17.58 apiece — equal to 10.2% of every unit tracked in this report.

The Top 10 ASINs account for 58,000 units and $1,013,860 in July 2026 — 73.7% of unit volume and 72.9% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Not Your Mothers' on Amazon

July 2026
ASINSIGHT Logo
73.7% Volume Share 58K units sold
72.9% Revenue Share $1M estimated
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Top 5 Volume Share breakdown

B093466RZG 10.2%
B0DP5NMSQB 10.2%
B0127JMJK0 8.9%
B07MRLMTLX 7.6%
B0C76NC2WP 7.6%
Others 55.6%
#1
Not Your Mother's Curl Talk Frizz Control Sculpting Gel & Defining Cream | 2 Pack - 6 fl oz Each - Tames Hair Frizz, Maximizes Definition, & Adds Shine for All Curly Hair Types - Citrus Jasmine Scent

B093466RZG

Not Your Mother's Curl Talk Frizz Control Sculpting Gel & Defining Cream | 2 Pack - 6 fl oz Each - Tames Hair Frizz, Maximizes Definition, & Adds Shine for All Curly Hair Types - Citrus Jasmine Scent

$17.58· 4.5·5.1K reviews
Monthly Sales

8K

▲ 33.3%

vs. prior month

Revenue

$146.8K

latest month

Monthly Trend

12-month trend

#2
Not Your Mother's All Eyes On Me 3-in-1 Hair Styling Cream, 5.5 oz | Styling Cream with UV Protection and up to 450 Degree Heat Protection - For All Hair Types - Berry Vanilla Scent

B0DP5NMSQB

Not Your Mother's All Eyes On Me 3-in-1 Hair Styling Cream, 5.5 oz | Styling Cream with UV Protection and up to 450 Degree Heat Protection - For All Hair Types - Berry Vanilla Scent

$7.49· 4.5·858 reviews
Monthly Sales

8K

▲ 60.0%

vs. prior month

Revenue

$62.7K

latest month

Monthly Trend

12-month trend

#3
UNITE Hair 7SECONDS Detangler Leave-In Conditioner Spray for Frizz Control & Heat Protection

B0127JMJK0

UNITE Hair 7SECONDS Detangler Leave-In Conditioner Spray for Frizz Control & Heat Protection

$11.20· 4.7·14.3K reviews
Monthly Sales

7K

▼ 30.0%

vs. prior month

Revenue

$98K

latest month

Monthly Trend

12-month trend

#4
Not Your Mother's Curl Talk Shampoo and Conditioner for Frizz Control | 12 fl oz Each - Cleanse, Hydrate, Moisturize, & Enhance Curls - Long-Lasting Frizz Control - All Curly Hair - Citrus Jasmine

B07MRLMTLX

Not Your Mother's Curl Talk Shampoo and Conditioner for Frizz Control | 12 fl oz Each - Cleanse, Hydrate, Moisturize, & Enhance Curls - Long-Lasting Frizz Control - All Curly Hair - Citrus Jasmine

$16.99· 4.5·5.1K reviews
Monthly Sales

6K

▼ 14.3%

vs. prior month

Revenue

$101.9K

latest month

Monthly Trend

12-month trend

#5
Not Your Mother's Curl Talk Defining Cream, Styling Gel, & Mousse - 3 Pack | Defining Cream, Frizz Control Gel, & Activating Mousse - 9.7 oz Each - Maximize Definition & Control Frizz - Citrus Jasmine

B0C76NC2WP

Not Your Mother's Curl Talk Defining Cream, Styling Gel, & Mousse - 3 Pack | Defining Cream, Frizz Control Gel, & Activating Mousse - 9.7 oz Each - Maximize Definition & Control Frizz - Citrus Jasmine

$27.49· 4.6·1.7K reviews
Monthly Sales

6K

▲ 20.0%

vs. prior month

Revenue

$164.9K

latest month

Monthly Trend

12-month trend

#6
Aussie Miracle Curls Shampoo for Curly Hair with Coconut Oil, Paraben Free, 26.2 Fl Oz

B0CRJR1H9T

Aussie Miracle Curls Shampoo for Curly Hair with Coconut Oil, Paraben Free, 26.2 Fl Oz

$7.97· 4.7·4K reviews
Monthly Sales

6K

▲ 20.0%

vs. prior month

Revenue

$47.8K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Not Your Mothers Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Not Your Mother's is the best-performing not your mothers brand in July 2026, moving 45,000 units across 8 ASINs for 77.6% of Top 10 volume. UNITE follows with 7,000 units (12.1%), ahead of Aussie on 6,000 units (10.3%).

With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.97 to $20.46, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

77.6%
12.1%
10.3%
Not Your Mother's
UNITE
Aussie
1

Not Your Mother's

8 ASINs in Top 10

77.6%

Units

45K

Revenue

$868K

Avg. price

$20.46

  • Not Your Mother's Curl Talk Frizz Control Sculpting Gel & Defining Cream | 2 Pack - 6 fl oz Each - Tames Hair Frizz, Maximizes Definition, & Adds Shine for All Curly Hair Types - Citrus Jasmine Scent

    B093466RZG

    $17.58·4.5·5.1K revs

    Not Your Mother's Curl Talk Frizz Control Sculpting Gel & Defining Cream | 2 Pack - 6 fl oz Each - Tames Hair Frizz, Maximizes Definition, & Adds Shine for All Curly Hair Types - Citrus Jasmine Scent

    Units sold8K
  • Not Your Mother's All Eyes On Me 3-in-1 Hair Styling Cream, 5.5 oz | Styling Cream with UV Protection and up to 450 Degree Heat Protection - For All Hair Types - Berry Vanilla Scent

    B0DP5NMSQB

    $7.49·4.5·858 revs

    Not Your Mother's All Eyes On Me 3-in-1 Hair Styling Cream, 5.5 oz | Styling Cream with UV Protection and up to 450 Degree Heat Protection - For All Hair Types - Berry Vanilla Scent

    Units sold8K
  • Not Your Mother's Curl Talk Shampoo and Conditioner for Frizz Control | 12 fl oz Each - Cleanse, Hydrate, Moisturize, & Enhance Curls - Long-Lasting Frizz Control - All Curly Hair - Citrus Jasmine

    B07MRLMTLX

    $16.99·4.5·5.1K revs

    Not Your Mother's Curl Talk Shampoo and Conditioner for Frizz Control | 12 fl oz Each - Cleanse, Hydrate, Moisturize, & Enhance Curls - Long-Lasting Frizz Control - All Curly Hair - Citrus Jasmine

    Units sold6K
  • Not Your Mother's Curl Talk Defining Cream, Styling Gel, & Mousse - 3 Pack | Defining Cream, Frizz Control Gel, & Activating Mousse - 9.7 oz Each - Maximize Definition & Control Frizz - Citrus Jasmine

    B0C76NC2WP

    $27.49·4.6·1.7K revs

    Not Your Mother's Curl Talk Defining Cream, Styling Gel, & Mousse - 3 Pack | Defining Cream, Frizz Control Gel, & Activating Mousse - 9.7 oz Each - Maximize Definition & Control Frizz - Citrus Jasmine

    Units sold6K
  • Not Your Mother's Naturals Curl Defining Shampoo and Conditioner | 15.2 fl oz Each - Tahitian Gardenia & Mango Butter - Suflate-Free Hair Products - For All Hair Types

    B07KQ24CZS

    $16.99·4.3·7.3K revs

    Not Your Mother's Naturals Curl Defining Shampoo and Conditioner | 15.2 fl oz Each - Tahitian Gardenia & Mango Butter - Suflate-Free Hair Products - For All Hair Types

    Units sold5K
  • Not Your Mother's Curl Talk Sculpting Gel, Curl Defining Cream, & Curl Foam | Frizz Control Gel, Defining Cream, & Refreshing Curl Foam - 6 & 8 fl oz - Formulated with Rice Curl Complex - Citrus Jasmine

    B0DHJ88DG1

    $27.49·4.4·930 revs

    Not Your Mother's Curl Talk Sculpting Gel, Curl Defining Cream, & Curl Foam | Frizz Control Gel, Defining Cream, & Refreshing Curl Foam - 6 & 8 fl oz - Formulated with Rice Curl Complex - Citrus Jasmine

    Units sold5K
  • Not Your Mother's Beach Babe Texturizing Sea Salt Spray, 3 Pack | 8 fl oz Each - Texturizing Spray for Tousled Hair - Add Texture and Grit to Hair with a Matte Finish - Toasted Coconut Scent

    B0BBP4HWY9

    $23.76·4.4·9.4K revs

    Not Your Mother's Beach Babe Texturizing Sea Salt Spray, 3 Pack | 8 fl oz Each - Texturizing Spray for Tousled Hair - Add Texture and Grit to Hair with a Matte Finish - Toasted Coconut Scent

    Units sold4K
  • Not Your Mother's Value Pack Clean Freak Refreshing Jumbo Dry Shampoo | 2 Pack - 12 oz Each - 70% More to Instantly Absorb Oil and Refresh Hair Between Washes - For All Hair Types - Fresh Citrus

    B0CHHJW5RC

    $25.88·4.7·1.8K revs

    Not Your Mother's Value Pack Clean Freak Refreshing Jumbo Dry Shampoo | 2 Pack - 12 oz Each - 70% More to Instantly Absorb Oil and Refresh Hair Between Washes - For All Hair Types - Fresh Citrus

    Units sold3K
2

UNITE

1 ASIN in Top 10

12.1%

Units

7K

Revenue

$98K

Avg. price

$11.20

  • UNITE Hair 7SECONDS Detangler Leave-In Conditioner Spray for Frizz Control & Heat Protection

    B0127JMJK0

    $11.20·4.7·14.3K revs

    UNITE Hair 7SECONDS Detangler Leave-In Conditioner Spray for Frizz Control & Heat Protection

    Units sold7K
3

Aussie

1 ASIN in Top 10

10.3%

Units

6K

Revenue

$47.8K

Avg. price

$7.97

  • Aussie Miracle Curls Shampoo for Curly Hair with Coconut Oil, Paraben Free, 26.2 Fl Oz

    B0CRJR1H9T

    $7.97·4.7·4K revs

    Aussie Miracle Curls Shampoo for Curly Hair with Coconut Oil, Paraben Free, 26.2 Fl Oz

    Units sold6K

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