Texture Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Texture Powder sales on Amazon US totaled 144,900 units in July 2026 (▼ 14.0% vs. the prior month), generating an estimated $2,203,580 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 76.6% of unit volume and 69.7% of revenue, while a typical listing is priced at $18.38. The keyword itself pulled 165,637 Amazon queries over the same period (▲ 57.1% MoM).
Zooming out to the 12-month window ending July 2026, the texture powder Top 50 moved 2,502,900 units and $38,109,962 in cumulative sales — an average of 208,575 units and $3,175,830 per month. Monthly throughput topped out at 335,600 units in December 2025 and dipped to 117,150 in May 2026, leaving the latest reading 38.5% lower than August 2025.
Texture Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
144.9K
▼ 14.0% MoM
Monthly Revenue 2026/07
$2.2M
▼ 14.7% MoM
Top 10 Market Share 2026/07
76.6%
Texture Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold texture powder listing on Amazon US in July 2026 is ASIN B08SNSSTPZ (Brand: L3), which sold 40,000 units at $9.66 apiece — equal to 27.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 111,000 units and $1,536,780 in July 2026 — 76.6% of unit volume and 69.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Texture Powder' on Amazon
July 2026
Is 76.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08SNSSTPZ
L3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, small 30 g size
40K
▲ 0.0%vs. prior month
$388K
latest month
12-month trend
B0CXLYHYHN
BASED Hair Texturizing Powder, Lightweight & Volumizing Hair Styling Powder with Matte Finish, Add Texture to Hair with Medium Hold, For Short to Medium Hair, (1.69oz Bottle, 2.5 Gram Fill, Pack of 1)
20K
▼ 50.0%vs. prior month
$354.6K
latest month
12-month trend
B0BSVQ71QQ
L3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 60 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, large 60 g size
10K
▲ 0.0%vs. prior month
$172.3K
latest month
12-month trend
B00390DN34
SexyHair Big Powder Play Hair Volumizing & Texturizing Powder | Colorless on Hair | Fragrance Free | Texture Powder For Men & Women | Root Lifter for All Hair Type
10K
▲ 0.0%vs. prior month
$219.5K
latest month
12-month trend
B0DHQXZ61N
BlackMask Texture Powder for Men, Easy to Apply - Instantly Adds Texture & Volume, All-Natural Ingredients, Strong Hold, Hair Powder for Men (Pack of 1)
10K
▲ 25.0%vs. prior month
$136.4K
latest month
12-month trend
B06XZNJWZL
Slick Gorilla Hair Styling Powder for Men, Texture Powder 0.70 oz (20g) | Matte texturizing powder for volume, root lift, no shine and lightweight hold
8K
▼ 20.0%vs. prior month
$144K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Texture Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L3 is the best-performing texture powder brand in July 2026, moving 53,000 units across 3 ASINs for 47.7% of Top 10 volume. BASED BODYWORKS follows with 20,000 units (18.0%), ahead of SexyHair on 10,000 units (9.0%).
With 8 brands splitting the Top 10 and 74.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.29 to $18.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L3
3 ASINs in Top 10
47.7%
Units
53K
Revenue
$590.2K
Avg. price
$12.29
B08SNSSTPZ
$9.66·★4.5·30.4K revsL3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, small 30 g size
Units sold40KB0BSVQ71QQ
$17.50·★4.5·30.4K revsL3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 60 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, large 60 g size
Units sold10KB0BXQ2STWB
$9.71·★4.5·2.4K revsL3 Level 3 Light Hold Styling Powder, Matte Finish for Men, 30 g | Hair texture powder, hair powder for men, adds volume, lightweight non-greasy feel, buildable light hold
Units sold3K
BASED BODYWORKS
1 ASIN in Top 10
18.0%
Units
20K
Revenue
$354.6K
Avg. price
$17.73
B0CXLYHYHN
$17.73·★4.5·5.8K revsBASED Hair Texturizing Powder, Lightweight & Volumizing Hair Styling Powder with Matte Finish, Add Texture to Hair with Medium Hold, For Short to Medium Hair, (1.69oz Bottle, 2.5 Gram Fill, Pack of 1)
Units sold20K
SexyHair
1 ASIN in Top 10
9.0%
Units
10K
Revenue
$219.5K
Avg. price
$18.66
B00390DN34
$18.66·★4.4·19.2K revsSexyHair Big Powder Play Hair Volumizing & Texturizing Powder | Colorless on Hair | Fragrance Free | Texture Powder For Men & Women | Root Lifter for All Hair Type
Units sold10K
Trending Texture Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B004S9WHUU booked 3K units at $7.81, with ▲ 0.0% MoM change. On the growth side, B0D4NGDCT8 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0F43FT95Z close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B004S9WHUU
Got2B Schwarzkopf Powder'ful Unisex Root Hair Styling Powder, For Instant Volume and Root Boost, Vegan, 10g
Price
$7.81
Rating
4.4
Reviews
12.1K
Latest month sales
B0D4NGDCT8
BASED Hair Texturizing Powder, Lightweight & Volumizing Hair Styling Powder with Matte Finish, Add Texture to Hair with Medium Hold, For Short to Medium Hair, (1.69oz Bottle, 2.5 Gram Fill, Pack of 2)
Price
$35.00
Rating
4.5
Reviews
5.8K
Latest month sales
B0F43FT95Z
THEMANCODE Texture Powder for Men, Hair Styling Powder, 1.05 Oz | Natural Matte Texturizing Powder Adds Volume, High Hold for Short to Medium Hair, Gifts for Men, Him and Teen Boys
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.4
Reviews
487
Latest month sales
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