Badger Baby Sunscreen Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Badger Baby Sunscreen sales on Amazon US totaled 342,000 units in July 2026 (▼ 42.2% vs. the prior month), generating an estimated $5,462,800 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.6% of unit volume and 47.2% of revenue, while a typical listing is priced at $16.24. The keyword itself pulled 3,309 Amazon queries over the same period (▼ 68.6% MoM).
Zooming out to the 12-month window ending July 2026, the badger baby sunscreen Top 50 moved 2,222,650 units and $35,956,886 in cumulative sales — an average of 185,221 units and $2,996,407 per month. Monthly throughput topped out at 592,000 units in June 2026 and dipped to 43,950 in December 2025, leaving the latest reading 129.6% higher than August 2025.
Badger Baby Sunscreen Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
342K
▼ 42.2% MoM
Monthly Revenue 2026/07
$5.5M
▼ 43.2% MoM
Top 10 Market Share 2026/07
52.6%
Badger Baby Sunscreen Market Share & Sales Concentration on Amazon US — July 2026
The most-sold badger baby sunscreen listing on Amazon US in July 2026 is ASIN B084ZP848Y (Brand: BLUE LIZARD), which sold 70,000 units at $15.48 apiece — equal to 20.5% of every unit tracked in this report and 3.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 180,000 units and $2,578,100 in July 2026 — 52.6% of unit volume and 47.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Badger Baby Sunscreen' on Amazon
July 2026
Is 52.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B084ZP848Y
BLUE LIZARD Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz
70K
▼ 22.2%vs. prior month
$1M
latest month
12-month trend
B083VXQ7MG
BLUE LIZARD Kids Mineral SPF 50 Sunscreen Stick, Zinc Oxide, 100% Mineral Actives, Developed for Kids’ Sensitive Skin, TSA-Friendly, Vegan, Paraben-free, Fragrance-Free, 0.5 oz
20K
▼ 33.3%vs. prior month
$158.8K
latest month
12-month trend
B0CGT9W5WX
Roe Wellness- SPF 50 Powder Sunscreen Mineral-Based, Non-Toxic Brush-on For Kids, Adults & Babies | For Scalp, Face & Body (Reef Safe)
20K
▼ 60.0%vs. prior month
$499.8K
latest month
12-month trend
B004CDQ73K
Thinkbaby Baby Sunscreen SPF 50+, Mineral Formula, Water Resistant, 3 Oz | Water Resistant, reef friendly, zinc oxide mineral SPF 50+ kids sunscreen with broad-spectrum UVA/UVB protection
10K
▼ 66.7%vs. prior month
$129.7K
latest month
12-month trend
B08Y8K6CW9
Blue Lizard Kids Mineral Sunscreen Spray SPF 50+, Brand, Broad-Spectrum UVA/UVB Protection, Water-Resistant, Zinc Oxide Formula, 5 fl oz | Zinc Oxide, 100% Mineral Actives, UVA/UVB Protection, Easy to Apply, Water-Resistant, Dries Clear, Vegan, For Kids
10K
▼ 66.7%vs. prior month
$176.1K
latest month
12-month trend
B08Y8KT28V
Blue Lizard Kids Mineral SPF 50 Sunscreen Lotion, 100% Mineral, Children’s Sunscreen, Water-Resistant Formula, Paraben-Free, Fragrance-Free, 5 fl oz
10K
▼ 66.7%vs. prior month
$154.8K
latest month
12-month trend
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Best Badger Baby Sunscreen Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BLUE LIZARD is the best-performing badger baby sunscreen brand in July 2026, moving 130,000 units across 6 ASINs for 72.2% of Top 10 volume. Roe Wellness follows with 20,000 units (11.1%), ahead of Thinkbaby on 10,000 units (5.6%).
With 5 brands splitting the Top 10 and 88.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.31 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BLUE LIZARD
6 ASINs in Top 10
72.2%
Units
130K
Revenue
$1.8M
Avg. price
$13.31
B084ZP848Y
$15.48·★4.4·21.3K revsBLUE LIZARD Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz
Units sold70KB083VXQ7MG
$7.92·★4.6·6.6K revsBLUE LIZARD Kids Mineral SPF 50 Sunscreen Stick, Zinc Oxide, 100% Mineral Actives, Developed for Kids’ Sensitive Skin, TSA-Friendly, Vegan, Paraben-free, Fragrance-Free, 0.5 oz
Units sold20KB08Y8K6CW9
$16.94·★4.5·5K revsBlue Lizard Kids Mineral Sunscreen Spray SPF 50+, Brand, Broad-Spectrum UVA/UVB Protection, Water-Resistant, Zinc Oxide Formula, 5 fl oz | Zinc Oxide, 100% Mineral Actives, UVA/UVB Protection, Easy to Apply, Water-Resistant, Dries Clear, Vegan, For Kids
Units sold10KB08Y8KT28V
$15.48·★4.5·5K revsBlue Lizard Kids Mineral SPF 50 Sunscreen Lotion, 100% Mineral, Children’s Sunscreen, Water-Resistant Formula, Paraben-Free, Fragrance-Free, 5 fl oz
Units sold10KB084ZP1H7B
$14.94·★4.8·6K revsBLUE LIZARD BABY Mineral Sunscreen with Zinc Oxide, SPF 50+, Water Resistant, UVA/UVB Protection with Smart Cap Technology - Fragrance Free, 5 oz. Tube
Units sold10KB0862PNNLG
$9.11·★4.8·6K revsBLUE LIZARD Baby Mineral Sunscreen with Zinc Oxide, SPF 50+, Water Resistant, UVA/UVB Protection with Smart Cap Technology - Fragrance Free, 3 Ounce Tube | 100% Mineral, Water Resistant, UVA/UVB Protection, Vegan, Fragrance Free, Nourishing with Organic Aloe, Lightweight, For Baby
Units sold10K
Roe Wellness
1 ASIN in Top 10
11.1%
Units
20K
Revenue
$499.8K
Avg. price
$24.99
B0CGT9W5WX
$24.99·★4.0·1.8K revsRoe Wellness- SPF 50 Powder Sunscreen Mineral-Based, Non-Toxic Brush-on For Kids, Adults & Babies | For Scalp, Face & Body (Reef Safe)
Units sold20K
Thinkbaby
1 ASIN in Top 10
5.6%
Units
10K
Revenue
$129.7K
Avg. price
$13.49
B004CDQ73K
$13.49·★4.6·25.1K revsThinkbaby Baby Sunscreen SPF 50+, Mineral Formula, Water Resistant, 3 Oz | Water Resistant, reef friendly, zinc oxide mineral SPF 50+ kids sunscreen with broad-spectrum UVA/UVB protection
Units sold10K
Trending Badger Baby Sunscreen Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0862PNNLG booked 10K units at $9.11, with ▲ 0.0% MoM change. On the growth side, B08Y99RBYN leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B07MWJLWZJ close behind at ▲ 20.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0862PNNLG
BLUE LIZARD Baby Mineral Sunscreen with Zinc Oxide, SPF 50+, Water Resistant, UVA/UVB Protection with Smart Cap Technology - Fragrance Free, 3 Ounce Tube | 100% Mineral, Water Resistant, UVA/UVB Protection, Vegan, Fragrance Free, Nourishing with Organic Aloe, Lightweight, For Baby
Price
$9.11
Rating
4.8
Reviews
6K
Latest month sales
B08Y99RBYN
Badger Mineral Baby Sunscreen Cream, Non Toxic Sunscreen, SPF 40, 2.9 fl oz | 98% Organic, Zinc Oxide, Reef Safe, Pediatrician Tested for Sensitive Skin, Toddler sunscreen, Baby sunblock
Price
$17.07
Rating
4.6
Reviews
2K
Latest month sales
B07MWJLWZJ
Badger Kids Mineral Sunscreen Cream SPF 40, Organic, Non-Toxic, 2.9 fl oz | 98% Organic, Zinc Oxide, Water Resistant, Reef Friendly, Hawaii Approved Sunblock, Kids sunscreen cream
Unlock to view ASIN details and product titles
Price
$17.99
Rating
4.7
Reviews
3.7K
Latest month sales
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