Earth Mama Diaper Balm Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Earth Mama Diaper Balm sales on Amazon US totaled 237,500 units in July 2026 (▼ 6.2% vs. the prior month), generating an estimated $3,734,869 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.5% of unit volume and 53.1% of revenue, while a typical listing is priced at $18.67. The keyword itself pulled 25,941 Amazon queries over the same period (▲ 8.4% MoM).
Zooming out to the 12-month window ending July 2026, the earth mama diaper balm Top 50 moved 2,839,650 units and $48,231,940 in cumulative sales — an average of 236,638 units and $4,019,328 per month. Monthly throughput topped out at 267,100 units in October 2025 and dipped to 153,500 in May 2026, leaving the latest reading 5.4% higher than August 2025.
Earth Mama Diaper Balm Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
237.5K
▼ 6.2% MoM
Monthly Revenue 2026/07
$3.7M
▼ 12.9% MoM
Top 10 Market Share 2026/07
61.5%
Earth Mama Diaper Balm Market Share & Sales Concentration on Amazon US — July 2026
The most-sold earth mama diaper balm listing on Amazon US in July 2026 is ASIN B005UEB96K (Brand: Aquaphor), which sold 30,000 units at $16.49 apiece — equal to 12.6% of every unit tracked in this report.
The Top 10 ASINs account for 146,000 units and $1,984,560 in July 2026 — 61.5% of unit volume and 53.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Earth Mama Diaper Balm' on Amazon
July 2026
Is 61.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B005UEB96K
Aquaphor Baby Healing Ointment for Diaper Rash and More, 14 OZ | Baby Skin Protectant with Petrolatum for Chapped or Dry Skin, Drool Rash and Diaper Rash, Hypoallergenic, Fragrance Free
30K
▲ 0.0%vs. prior month
$548.1K
latest month
12-month trend
B000JVCBBG
Earth Mama Organic Nipple Butter - 2 fl oz - Lanolin-Free Nipple Cream - Safe, Soothing Balm for Breastfeeding - Postpartum Essentials for Nursing
30K
▲ 0.0%vs. prior month
$413.4K
latest month
12-month trend
B005MI648C
Lansinoh Lanolin Nipple Cream, 1.41 Ounces | Safe for Breastfeeding Baby, 100% Natural Nipple Butter, Breastfeeding Essentials, Postpartum Moms
20K
▲ 0.0%vs. prior month
$197.4K
latest month
12-month trend
B082QBB8KQ
Aquaphor Baby Diaper Rash Paste with Zinc Oxide, Talc Free, 3.5 OZ | Zinc Oxide Baby Diaper Rash Paste Provides Immediate Relief, Treatment and Prevention, Hypoallergenic, Talc Free
10K
▲ 0.0%vs. prior month
$78.7K
latest month
12-month trend
B000GCL2B8
Triple Paste Diaper Rash Cream, Zinc Oxide Baby Ointment, 16 oz | Zinc oxide daily diaper rash cream helps treat, soothe and prevent rash; hypoallergenic pediatrician-recommended brand.
10K
▲ 0.0%vs. prior month
$254.6K
latest month
12-month trend
B00KFITCXS
The Honest Company Diaper Rash Cream, Hypoallergenic, Cruelty-Free, 2.5 oz | Diaper Rash Cream, 2.5 Oz. Zinc Oxide, Hypoallergenic, Cruelty-Free. Moisturizing & Calming Relief For Diaper Rash.
10K
▲ 11.1%vs. prior month
$63.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Earth Mama Diaper Balm Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Aquaphor is the best-performing earth mama diaper balm brand in July 2026, moving 48,000 units across 3 ASINs for 32.9% of Top 10 volume. Earth Mama follows with 30,000 units (20.5%), ahead of Lansinoh on 20,000 units (13.7%).
With 6 brands splitting the Top 10 and 67.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.49 to $15.40, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Aquaphor
3 ASINs in Top 10
32.9%
Units
48K
Revenue
$789.3K
Avg. price
$15.40
B005UEB96K
$16.49·★4.8·97.4K revsAquaphor Baby Healing Ointment for Diaper Rash and More, 14 OZ | Baby Skin Protectant with Petrolatum for Chapped or Dry Skin, Drool Rash and Diaper Rash, Hypoallergenic, Fragrance Free
Units sold30KB082QBB8KQ
$7.87·★4.7·12.9K revsAquaphor Baby Diaper Rash Paste with Zinc Oxide, Talc Free, 3.5 OZ | Zinc Oxide Baby Diaper Rash Paste Provides Immediate Relief, Treatment and Prevention, Hypoallergenic, Talc Free
Units sold10KB00Q2MYU9W
$21.85·★4.8·9.5K revsAquaphor Baby Diaper Rash Cream with Zinc Oxide, Multipack, 3 x 3.5 OZ | Zinc Oxide Baby Diaper Rash Cream, Relief, Treatment and Prevention, Hypoallergenic, Talc Free, Paraben and Fragrance Free
Units sold8K
Earth Mama
1 ASIN in Top 10
20.5%
Units
30K
Revenue
$413.4K
Avg. price
$13.97
B000JVCBBG
$13.97·★4.7·64.8K revsEarth Mama Organic Nipple Butter - 2 fl oz - Lanolin-Free Nipple Cream - Safe, Soothing Balm for Breastfeeding - Postpartum Essentials for Nursing
Units sold30K
Lansinoh
1 ASIN in Top 10
13.7%
Units
20K
Revenue
$197.4K
Avg. price
$9.49
B005MI648C
$9.49·★4.8·54.7K revsLansinoh Lanolin Nipple Cream, 1.41 Ounces | Safe for Breastfeeding Baby, 100% Natural Nipple Butter, Breastfeeding Essentials, Postpartum Moms
Units sold20K
Trending Earth Mama Diaper Balm Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B099R2D5YF booked 8K units at $2.99, with ▲ 0.0% MoM change. On the growth side, B0BTTT6VW2 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B009ET0VZC close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B099R2D5YF
The Honest Company Multi-Use Baby Wipes, Terrazzo, 36 Count | Baby Wipes, 36 Ct. Hypoallergenic, Plant-Based, 99% Water, Dermatologist Tested, Compostable. For Sensitive Skin.
Price
$2.99
Rating
4.8
Reviews
1.7K
Latest month sales
B0BTTT6VW2
Weleda Baby Calendula Diaper Cream, 2.8 Fluid Ounce (Pack of 3), Plant Rich Protection with Calendula, Chamomile, Sweet Almond Oil, Lanolin and Zinc Oxide
Price
$22.42
Rating
4.7
Reviews
8.2K
Latest month sales
B009ET0VZC
Earth Mama - Simply Non-Scents Baby Wash Foaming Hand Soap - 6.27 fl oz | All-Purpose Fragrance Free Body Wash for Sensitive Skin, Castile Soap with Coconut Oil, Shea Butter, Calendula, & Aloe
Unlock to view ASIN details and product titles
Price
$8.55
Rating
4.6
Reviews
2.9K
Latest month sales
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