Baby Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Baby Oil sales on Amazon US totaled 126,000 units in July 2026 (▼ 19.7% vs. the prior month), generating an estimated $1,089,444 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.7% of unit volume and 54.6% of revenue, while a typical listing is priced at $11.39. The keyword itself pulled 180,282 Amazon queries over the same period (▲ 8.1% MoM).
Zooming out to the 12-month window ending July 2026, the baby oil Top 50 moved 1,420,650 units and $12,532,898 in cumulative sales — an average of 118,388 units and $1,044,408 per month. Monthly throughput topped out at 156,850 units in June 2026 and dipped to 76,250 in May 2026, leaving the latest reading 18.5% higher than August 2025.
Baby Oil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
126K
â–¼ 19.7% MoM
Monthly Revenue 2026/07
$1.1M
â–¼ 18.2% MoM
Top 10 Market Share 2026/07
62.7%
Baby Oil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold baby oil listing on Amazon US in July 2026 is ASIN B001BKPL1Q (Brand: Johnson's Baby), which sold 10,000 units at $1.97 apiece — equal to 7.9% of every unit tracked in this report.
The Top 10 ASINs account for 79,000 units and $595,380 in July 2026 — 62.7% of unit volume and 54.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Baby Oil' on Amazon
July 2026
Is 62.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B001BKPL1Q
Johnson's Baby Oil, Hypoallergenic, 3 fl oz
10K
â–² 25.0%vs. prior month
$22.8K
latest month
12-month trend
B00J51Q1IA
Johnson's Baby Oil, Pure Mineral Oil, Original Scent, 20 fl. oz | Help Prevent Moisture Loss, For Baby, Kids & Adults, Gentle & Soothing Massage Oil, Dry Skin Relief
10K
â–¼ 50.0%vs. prior month
$60.3K
latest month
12-month trend
B00WEBVM5U
Johnson's Baby Oil with Shea & Cocoa Butter, 20 fl. oz, 6 Pack | Prevents Moisture Loss, Helps Relieve Dry Skin, Hypoallergenic, For Babies, Kids & Adults
10K
â–² 0.0%vs. prior month
$58.8K
latest month
12-month trend
B07SWJ5PVH
Amazon Basics Body Oil Gel with Cocoa Butter, Paraben Free, for Very Dry Skin, 6.8 Fl Oz, 1-Pack (Previously Solimo)
10K
â–¼ 50.0%vs. prior month
$45K
latest month
12-month trend
B005IHST0I
Johnson's Baby Oil Gel, Aloe Vera & Vitamin E, 6.5 fl oz | Mineral Oil Enriched, Moisturizing Baby Massage Oil, Dry Skin Relief for Kids & Adults, Gentle on Delicate Skin
9K
â–¼ 10.0%vs. prior month
$42.1K
latest month
12-month trend
B079PGG42C
Amazon Basics Baby Oil, Mild & Gentle, Dermatologist Tested, Prevents Moisture Loss, Dry Skin Relief, 14 fl oz, 4-Pack (Previously Solimo)
7K
â–² 0.0%vs. prior month
$65.3K
latest month
12-month trend
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Best Baby Oil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Johnson's Baby is the best-performing baby oil brand in July 2026, moving 52,000 units across 6 ASINs for 65.8% of Top 10 volume. Amazon Basics follows with 17,000 units (21.5%), ahead of Palmer's on 5,000 units (6.3%).
With 4 brands splitting the Top 10 and 93.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.40 to $6.84, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Johnson's Baby
6 ASINs in Top 10
65.8%
Units
52K
Revenue
$233.6K
Avg. price
$4.40
B001BKPL1Q
$1.97·★4.8·19.9K revsJohnson's Baby Oil, Hypoallergenic, 3 fl oz
Units sold10KB00J51Q1IA
$5.90·★4.8·19.9K revsJohnson's Baby Oil, Pure Mineral Oil, Original Scent, 20 fl. oz | Help Prevent Moisture Loss, For Baby, Kids & Adults, Gentle & Soothing Massage Oil, Dry Skin Relief
Units sold10KB00WEBVM5U
$5.88·★4.8·29.9K revsJohnson's Baby Oil with Shea & Cocoa Butter, 20 fl. oz, 6 Pack | Prevents Moisture Loss, Helps Relieve Dry Skin, Hypoallergenic, For Babies, Kids & Adults
Units sold10KB005IHST0I
$4.68·★4.8·14.2K revsJohnson's Baby Oil Gel, Aloe Vera & Vitamin E, 6.5 fl oz | Mineral Oil Enriched, Moisturizing Baby Massage Oil, Dry Skin Relief for Kids & Adults, Gentle on Delicate Skin
Units sold9KB07X91HWS4
$1.97·★4.7·25.1K revsJohnson's Baby Lotion with Coconut Oil, Aloe Vera & Vitamin B5, 3.4 fl oz | 72 HR Hydration Skin Moisturizer, Hypoallergenic, Safe for Newborn, Protects From Dryness & Strengthens Skin
Units sold7KB07KKT2SYV
$5.98·★4.8·4.4K revsJohnson's Baby Skin Nourish Creamy Oil, Aloe Scent & Vitamin E, 8 fl. oz | Helps Prevent Dryness, Moisturizes Baby's Delicate Skin for 24 Hours, Hypoallergenic, Non-Greasy
Units sold6K
Amazon Basics
2 ASINs in Top 10
21.5%
Units
17K
Revenue
$110.3K
Avg. price
$6.84
B07SWJ5PVH
$4.27·★4.6·24.8K revsAmazon Basics Body Oil Gel with Cocoa Butter, Paraben Free, for Very Dry Skin, 6.8 Fl Oz, 1-Pack (Previously Solimo)
Units sold10KB079PGG42C
$9.42·★4.7·10.4K revsAmazon Basics Baby Oil, Mild & Gentle, Dermatologist Tested, Prevents Moisture Loss, Dry Skin Relief, 14 fl oz, 4-Pack (Previously Solimo)
Units sold7K
Palmer's
1 ASIN in Top 10
6.3%
Units
5K
Revenue
$31.4K
Avg. price
$6.29
B00ZFWJLTY
$6.29·★4.7·15.3K revsPalmer's Coconut Body Oil Moisturizer Spray for Dry Skin (5.1 Oz) | A hydrating body oil with Green Coffee Extract to replenish dry skin and deliver 48 hour moisture for radiant skin
Units sold5K
Trending Baby Oil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01NA7ZMIA booked 5K units at $44.00, with ▼ 16.7% MoM change. On the growth side, B0DNNW7MFX leads positive momentum with ▲ 500.0% MoM growth on 600 units, with B0063BM6C0 close behind at ▲ 300.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01NA7ZMIA
Mustela Newborn Arrival Gift Set - Baby Skincare & Bath Time Essentials - Natural & Plant Based - 5 Items Set
Price
$44.00
Rating
4.8
Reviews
7.8K
Latest month sales
B0DNNW7MFX
Bliss Baby Oil, All Natural, Premium & Unscented, Vegan - Made with Organic Avocado Oil, Coconut Oil, Dermatologist Tested, Soothing & Hydrating Baby Massage Oil, Travel Size 4 fl. Oz.
Price
$9.87
Rating
4.7
Reviews
122
Latest month sales
B0063BM6C0
Johnsons Baby Hair Oil 100ml
Unlock to view ASIN details and product titles
Price
$5.89
Rating
4.4
Reviews
1K
Latest month sales
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