Baby Plates Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Baby Plates sales on Amazon US totaled 80,200 units in July 2026 (▼ 5.6% vs. the prior month), generating an estimated $1,105,147 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.6% of unit volume and 39.6% of revenue, while a typical listing is priced at $16.40. The keyword itself pulled 26,789 Amazon queries over the same period (▲ 3.2% MoM).
Zooming out to the 12-month window ending July 2026, the baby plates Top 50 moved 966,950 units and $12,772,306 in cumulative sales — an average of 80,579 units and $1,064,359 per month. Monthly throughput topped out at 96,200 units in November 2025 and dipped to 46,150 in May 2026, leaving the latest reading 1.0% higher than August 2025.
Baby Plates Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
80.2K
▼ 5.6% MoM
Monthly Revenue 2026/07
$1.1M
▼ 7.1% MoM
Top 10 Market Share 2026/07
53.6%
Baby Plates Market Share & Sales Concentration on Amazon US — July 2026
The most-sold baby plates listing on Amazon US in July 2026 is ASIN B0CRVYGYY6 (Brand: The First Years), which sold 8,000 units at $12.99 apiece — equal to 10.0% of every unit tracked in this report and 1.6× the volume of the No. 2 listing.
The Top 10 ASINs account for 43,000 units and $438,150 in July 2026 — 53.6% of unit volume and 39.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Baby Plates' on Amazon
July 2026
Is 53.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CRVYGYY6
The First Years Squeeze & Sip Straw Cups - 7 Oz - 3 Count | Toddler Straw Cups, 7 Oz Cups, 3 Count, Ages 6 Months And Up, Top-Rack Dishwasher Safe, Made Without BPA
8K
▲ 14.3%vs. prior month
$97.2K
latest month
12-month trend
B0BFGY2B4D
PandaEar 3 Pack Baby Bowls with Suction| Stay Put Silicone Food Bowl for Babies Kids Toddlers Infants| Food Grade Soft Safe BPA-Free Silicone (Multi-Color)
5K
▲ 0.0%vs. prior month
$50.1K
latest month
12-month trend
B0C2DH56PC
Nuby 3 Count No-Spill Grip N’ Sip Cup - 10 oz | Silicone Soft Flex Spout - 2 Handles - Clik It Lock Feature - Blue/Gray/Aqua
5K
▲ 25.0%vs. prior month
$40K
latest month
12-month trend
B0BWDYTFZM
Eascrozn Toddler Plates 3 Pack, Divided Suction Plates for Baby | BPA Free, Food Grade Silicone Baby Plates, Non-Slip, Baby Led Weaning Supplies, Microwave and Dishwasher Safe
5K
▲ 0.0%vs. prior month
$39.8K
latest month
12-month trend
B09C89L7JP
Babebay Disposable Stick-On Placemats for Baby, 40 Pack, Animal Alphabet | Sticky Baby Table Mats, Cleaner Eating Surface,Portable & Disposable, for Babies & Toddlers, Restaurants & or on the go
4K
▼ 42.9%vs. prior month
$38.7K
latest month
12-month trend
B01GEOZEVU
NumNum Baby Spoons Self Feeding 6 Months, 2-Pack Blue/Orange | First Stage Silicone Pre Spoon Utensils For Baby Led Weaning, BPA Free Baby Feeding Essentials, Dishwasher Safe
4K
▼ 20.0%vs. prior month
$46.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Baby Plates Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
The First Years is the best-performing baby plates brand in July 2026, moving 8,000 units across 1 ASIN for 18.6% of Top 10 volume. PandaEar follows with 8,000 units (18.6%), ahead of Nuby on 5,000 units (11.6%).
Volume is spread across 9 brands, with the top three holding 48.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $12.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
The First Years
1 ASIN in Top 10
18.6%
Units
8K
Revenue
$97.2K
Avg. price
$12.99
B0CRVYGYY6
$12.99·★4.5·3.7K revsThe First Years Squeeze & Sip Straw Cups - 7 Oz - 3 Count | Toddler Straw Cups, 7 Oz Cups, 3 Count, Ages 6 Months And Up, Top-Rack Dishwasher Safe, Made Without BPA
Units sold8K
PandaEar
2 ASINs in Top 10
18.6%
Units
8K
Revenue
$74K
Avg. price
$8.96
B0BFGY2B4D
$9.98·★4.4·6.1K revsPandaEar 3 Pack Baby Bowls with Suction| Stay Put Silicone Food Bowl for Babies Kids Toddlers Infants| Food Grade Soft Safe BPA-Free Silicone (Multi-Color)
Units sold5KB0CGDLDK1B
$7.95·★4.5·10.6K revsPandaEar 3 Pack Toddler Plates, Silicone Divided Suction Plate for Babies, BPA-Free 100% Food-Grade Silicone Unbreakable Baby Plate (Pink/Linen/Light Pink)
Units sold3K
Nuby
1 ASIN in Top 10
11.6%
Units
5K
Revenue
$40K
Avg. price
$7.99
B0C2DH56PC
$7.99·★4.3·5.3K revsNuby 3 Count No-Spill Grip N’ Sip Cup - 10 oz | Silicone Soft Flex Spout - 2 Handles - Clik It Lock Feature - Blue/Gray/Aqua
Units sold5K
Trending Baby Plates Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0B7DS72C4 booked 2K units at $8.99, with ▲ 0.0% MoM change. On the growth side, B00PTL7CSS leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B092PRBFMV close behind at ▲ 40.0% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B7DS72C4
SAMiGO Silicone Baby Spoons Self Feeding 6+ Months, Infant Eating Utensils | 3-Pack, First Stage Spoons for Baby Led Weaning, Baby Feeding Essentials, Ideal for Starting Solid Food, 6-12M & Toddlers
Price
$8.99
Rating
4.7
Reviews
2.9K
Latest month sales
B00PTL7CSS
Munchkin® Love-a-Bowls™ 10 Piece Baby Feeding Set, Includes Bowls with Lids and Spoons, Multicolor
Price
$6.68
Rating
4.8
Reviews
18K
Latest month sales
B092PRBFMV
YOUBET 125PCS Pink Plastic Plates with Gold Rim for Wedding Birthday Party | Scalloped Plastic Plates Set Includes 25 Dinner Plate, 25 Dessert Plate, 75 Gold Silverware for 25 Guests Baby Shower
Unlock to view ASIN details and product titles
Price
$28.79
Rating
4.7
Reviews
868
Latest month sales
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