Baby Plates Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Baby Plates sales on Amazon US totaled 81,600 units in July 2026 (▼ 2.4% vs. the prior month), generating an estimated $1,048,104 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.3% of unit volume and 49.3% of revenue, while a typical listing is priced at $17.12. The keyword itself pulled 26,540 Amazon queries over the same period (▲ 1.3% MoM).
Zooming out to the 12-month window ending July 2026, the baby plates Top 50 moved 881,750 units and $11,157,285 in cumulative sales — an average of 73,479 units and $929,774 per month. Monthly throughput topped out at 84,850 units in January 2026 and dipped to 42,900 in May 2026, leaving the latest reading 18.4% higher than August 2025.
Baby Plates Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
81.6K
▼ 2.4% MoM
Monthly Revenue 2026/07
$1M
▼ 4.4% MoM
Top 10 Market Share 2026/07
61.3%
Baby Plates Market Share & Sales Concentration on Amazon US — July 2026
The most-sold baby plates listing on Amazon US in July 2026 is ASIN B0C54CYDS3 (Brand: Dr. Brown's), which sold 20,000 units at $5.97 apiece — equal to 24.5% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 50,000 units and $516,500 in July 2026 — 61.3% of unit volume and 49.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Baby Plates' on Amazon
July 2026
Is 61.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C54CYDS3
Dr. Brown's Milestones Baby's First Straw Cup, Blue, 1-Pack
20K
▲ 0.0%vs. prior month
$119.4K
latest month
12-month trend
B0BFGY2B4D
PandaEar 3 Pack Baby Bowls with Suction| Stay Put Silicone Food Bowl for Babies Kids Toddlers Infants| Food Grade Soft Safe BPA-Free Silicone (Multi-Color)
5K
▲ 0.0%vs. prior month
$50.1K
latest month
12-month trend
B0BWDYTFZM
Eascrozn Toddler Plates 3 Pack, Divided Suction Plates for Baby | BPA Free, Food Grade Silicone Baby Plates, Non-Slip, Baby Led Weaning Supplies, Microwave and Dishwasher Safe
5K
▲ 0.0%vs. prior month
$39.8K
latest month
12-month trend
B01GEOZEVU
NumNum Baby Spoons Self Feeding 6 Months, 2-Pack Blue/Orange | First Stage Silicone Pre Spoon Utensils For Baby Led Weaning, BPA Free Baby Feeding Essentials, Dishwasher Safe
4K
▼ 20.0%vs. prior month
$46.2K
latest month
12-month trend
B0D5QR8GTF
Pimoys Toddler Utensils Set, 6-Piece Kids Fork and Spoon Set | 18/8 Stainless steel with plastic handles, rounded edges, toddler-size, dishwasher safe
4K
▲ 33.3%vs. prior month
$23.4K
latest month
12-month trend
B0CGDLDK1B
PandaEar 3 Pack Toddler Plates, Silicone Divided Suction Plate for Babies, BPA-Free 100% Food-Grade Silicone Unbreakable Baby Plate (Pink/Linen/Light Pink)
3K
▲ 0.0%vs. prior month
$23.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Baby Plates Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dr. Brown's is the best-performing baby plates brand in July 2026, moving 20,000 units across 1 ASIN for 40.0% of Top 10 volume. PandaEar follows with 8,000 units (16.0%), ahead of Eascrozn on 7,000 units (14.0%).
With 7 brands splitting the Top 10 and 70.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.97 to $8.96, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dr. Brown's
1 ASIN in Top 10
40.0%
Units
20K
Revenue
$119.4K
Avg. price
$5.97
B0C54CYDS3
$5.97·★4.3·15.6K revsDr. Brown's Milestones Baby's First Straw Cup, Blue, 1-Pack
Units sold20K
PandaEar
2 ASINs in Top 10
16.0%
Units
8K
Revenue
$74K
Avg. price
$8.96
B0BFGY2B4D
$9.98·★4.4·6.1K revsPandaEar 3 Pack Baby Bowls with Suction| Stay Put Silicone Food Bowl for Babies Kids Toddlers Infants| Food Grade Soft Safe BPA-Free Silicone (Multi-Color)
Units sold5KB0CGDLDK1B
$7.95·★4.5·10.6K revsPandaEar 3 Pack Toddler Plates, Silicone Divided Suction Plate for Babies, BPA-Free 100% Food-Grade Silicone Unbreakable Baby Plate (Pink/Linen/Light Pink)
Units sold3K
Eascrozn
2 ASINs in Top 10
14.0%
Units
7K
Revenue
$57.6K
Avg. price
$8.45
B0BWDYTFZM
$7.95·★4.6·3.9K revsEascrozn Toddler Plates 3 Pack, Divided Suction Plates for Baby | BPA Free, Food Grade Silicone Baby Plates, Non-Slip, Baby Led Weaning Supplies, Microwave and Dishwasher Safe
Units sold5KB0D4J5XFX6
$8.95·★4.7·1.4K revsEascrozn 2 Pack Divided Toddler Plates with Suction, Spoons and Forks Set | BPA Free, Silicone Feeding Set, Baby Led Weaning Supplies, Baby Utensils for Feeding Essentials, Dishwasher Safe
Units sold2K
Trending Baby Plates Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DJQP3227 booked 2K units at $33.99, with ▲ 0.0% MoM change. On the growth side, B00PTL7CSS leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B098RJ4SBH close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DJQP3227
Elk and Friends Kids/Toddler 7.8" Stainless Steel Divided Plate + Lid | 4pk | Suitable for Babies | Silicone Suction Sleeves | Lids Included | Dishwasher Safe | Baby Weaning Supplies
Price
$33.99
Rating
4.7
Reviews
987
Latest month sales
B00PTL7CSS
Munchkin Love-a-Bowls™ 10 Piece Baby Feeding Set, Includes Bowls with Lids and Spoons, Multicolor
Price
$6.68
Rating
4.8
Reviews
18.1K
Latest month sales
B098RJ4SBH
Munchkin® 16pc Baby and Toddler Feeding Supplies Set - Includes Plates, Bowls, Cups and Utensils
Unlock to view ASIN details and product titles
Price
$19.98
Rating
4.8
Reviews
3.3K
Latest month sales
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