Almay Deodorant Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Almay Deodorant sales on Amazon US totaled 402,000 units in July 2026 (▼ 19.1% vs. the prior month), generating an estimated $5,596,180 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.8% of unit volume and 46.0% of revenue, while a typical listing is priced at $15.02. The keyword itself pulled 19,154 Amazon queries over the same period (▲ 5.0% MoM).
Zooming out to the 12-month window ending July 2026, the almay deodorant Top 50 moved 3,617,850 units and $50,544,076 in cumulative sales — an average of 301,488 units and $4,212,006 per month. Monthly throughput topped out at 496,800 units in June 2026 and dipped to 197,700 in May 2026, leaving the latest reading 49.8% higher than August 2025.
Almay Deodorant Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
402K
▼ 19.1% MoM
Monthly Revenue 2026/07
$5.6M
▼ 19.5% MoM
Top 10 Market Share 2026/07
49.8%
Almay Deodorant Market Share & Sales Concentration on Amazon US — July 2026
The most-sold almay deodorant listing on Amazon US in July 2026 is ASIN B00HF3XSO0 (Brand: Secret), which sold 60,000 units at $13.97 apiece — equal to 14.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $2,576,400 in July 2026 — 49.8% of unit volume and 46.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Almay Deodorant' on Amazon
July 2026
Is 49.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00HF3XSO0
Secret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women, 100HR Sweat & Odor Protection, 3X Stress Protection with Hyaluronic Acid, PH Balanced, Completely Clean Scent, 2.6 oz
60K
▼ 14.3%vs. prior month
$837K
latest month
12-month trend
B07GB3NVN1
Native Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control, Deodorant for Women and Men, Aluminum Free, Coconut & Vanilla 2.65oz
30K
▼ 25.0%vs. prior month
$374.7K
latest month
12-month trend
B008CC3SMK
Secret Outlast Antiperspirant Deodorant for Women, 72hr Sweat & Odor Protection, PH Balancing Minerals, Pro-Hyaluronic Acid, Clear Gel, Completely Clean Scent, 2.6 oz (Pack of 2)
20K
▼ 50.0%vs. prior month
$276.8K
latest month
12-month trend
B01M7ZAQNN
Vanicream Antiperspirant Deodorant Stick, Reduces Underarm Wetness, 2.25 Oz | Formulated without Common Irritants for Sensitive Skin, Clinical Strength with 24-Hour Protection, Unscented
20K
▲ 0.0%vs. prior month
$225K
latest month
12-month trend
B0G16FR6SC
Native Aluminum Free Deodorant, Sea Salt & Cedar, Large Size Stick, 72 Hour Odor Control, for Women & Men, Contains Naturally Derived Ingredients, 3.1 oz
20K
▲ 0.0%vs. prior month
$269.4K
latest month
12-month trend
B0BK9W7MRJ
Secret Clinical Strength 100HR Sweat & Odor, Stress Response Invisible Solid Antiperspirant Deodorant for Women, 3X Stress Protection with Hyaluronic Acid, PH Balancing Minerals, 2.6 oz
10K
▼ 50.0%vs. prior month
$139.5K
latest month
12-month trend
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Best Almay Deodorant Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Secret is the best-performing almay deodorant brand in July 2026, moving 90,000 units across 3 ASINs for 45.0% of Top 10 volume. Native follows with 60,000 units (30.0%), ahead of Vanicream on 20,000 units (10.0%).
With 6 brands splitting the Top 10 and 85.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.25 to $13.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Secret
3 ASINs in Top 10
45.0%
Units
90K
Revenue
$1.3M
Avg. price
$13.97
B00HF3XSO0
$13.97·★4.6·27.3K revsSecret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women, 100HR Sweat & Odor Protection, 3X Stress Protection with Hyaluronic Acid, PH Balanced, Completely Clean Scent, 2.6 oz
Units sold60KB008CC3SMK
$13.97·★4.7·3.8K revsSecret Outlast Antiperspirant Deodorant for Women, 72hr Sweat & Odor Protection, PH Balancing Minerals, Pro-Hyaluronic Acid, Clear Gel, Completely Clean Scent, 2.6 oz (Pack of 2)
Units sold20KB0BK9W7MRJ
$13.97·★4.6·27.3K revsSecret Clinical Strength 100HR Sweat & Odor, Stress Response Invisible Solid Antiperspirant Deodorant for Women, 3X Stress Protection with Hyaluronic Acid, PH Balancing Minerals, 2.6 oz
Units sold10K
Native
3 ASINs in Top 10
30.0%
Units
60K
Revenue
$767.2K
Avg. price
$13.49
B07GB3NVN1
$13.49·★4.4·116.4K revsNative Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control, Deodorant for Women and Men, Aluminum Free, Coconut & Vanilla 2.65oz
Units sold30KB0G16FR6SC
$14.00·★4.5·2K revsNative Aluminum Free Deodorant, Sea Salt & Cedar, Large Size Stick, 72 Hour Odor Control, for Women & Men, Contains Naturally Derived Ingredients, 3.1 oz
Units sold20KB07GB41NF9
$12.97·★4.4·116.4K revsNative Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control, Deodorant for Women and Men, Aluminum Free, Eucalyptus & Mint 2.65oz
Units sold10K
Vanicream
1 ASIN in Top 10
10.0%
Units
20K
Revenue
$225K
Avg. price
$11.25
B01M7ZAQNN
$11.25·★4.3·11.2K revsVanicream Antiperspirant Deodorant Stick, Reduces Underarm Wetness, 2.25 Oz | Formulated without Common Irritants for Sensitive Skin, Clinical Strength with 24-Hour Protection, Unscented
Units sold20K
Trending Almay Deodorant Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07GB41NF9 booked 10K units at $12.97, with ▲ 0.0% MoM change. On the growth side, B0C9PGKN9M leads positive momentum with ▲ 150.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07GB41NF9
Native Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control, Deodorant for Women and Men, Aluminum Free, Eucalyptus & Mint 2.65oz
Price
$12.97
Rating
4.4
Reviews
116.4K
Latest month sales
B09NPNPKGS
Old Spice Deodorant for Men, Aluminum Free, Swagger Scent, 3.8 oz Pack of 3 | Red Collection | Lime and Cedarwood Notes | 24/7 Odor Protection | 24/7 Freshness and Long-Lasting Scent
Price
$25.91
Rating
4.7
Reviews
6.4K
Latest month sales
B0C9PGKN9M
HAPPY CURVES All Over Whole Body Deodorant for Women - Aluminum-Free - Invisible All Day Layer of Full Body Protection for Long Lasting Odor Control, Sensitive Skin, & Private Parts - Tahitian Vanilla
Unlock to view ASIN details and product titles
Price
$11.97
Rating
4.4
Reviews
1.8K
Latest month sales
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