Womens Deodorant Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Womens Deodorant sales on Amazon US totaled 688,000 units in July 2026 (▼ 25.3% vs. the prior month), generating an estimated $7,895,880 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 40.7% of unit volume and 39.8% of revenue, while a typical listing is priced at $11.21. The keyword itself pulled 66,687 Amazon queries over the same period (▲ 5.8% MoM).
Zooming out to the 12-month window ending July 2026, the womens deodorant Top 50 moved 7,091,600 units and $76,012,258 in cumulative sales — an average of 590,967 units and $6,334,355 per month. Monthly throughput topped out at 921,000 units in June 2026 and dipped to 396,500 in May 2026, leaving the latest reading 14.8% higher than August 2025.
Womens Deodorant Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
688K
▼ 25.3% MoM
Monthly Revenue 2026/07
$7.9M
▼ 25.6% MoM
Top 10 Market Share 2026/07
40.7%
Womens Deodorant Market Share & Sales Concentration on Amazon US — July 2026
The most-sold womens deodorant listing on Amazon US in July 2026 is ASIN B00HF3XSO0 (Brand: Secret), which sold 60,000 units at $13.97 apiece — equal to 8.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 280,000 units and $3,146,000 in July 2026 — 40.7% of unit volume and 39.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Womens Deodorant' on Amazon
July 2026
Is 40.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00HF3XSO0
Secret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women, 100HR Sweat & Odor Protection, 3X Stress Protection with Hyaluronic Acid, PH Balanced, Completely Clean Scent, 2.6 oz
60K
▼ 14.3%vs. prior month
$837K
latest month
12-month trend
B006MD1OHM
Secret Outlast Antiperspirant Deodorant for Women, 72hr Sweat & Odor Protection, PH Balancing Minerals, Invisible Solid, Completely Clean Scent, Travel Size, 0.5 oz
30K
▲ 0.0%vs. prior month
$56.7K
latest month
12-month trend
B00I69TI5K
Dove Antiperspirant Deodorant Stick Original Clean 2.6 oz 2PK | All Day Underarm Sweat & Odor Protection for Women. Invisible Solid
30K
▼ 40.0%vs. prior month
$238.2K
latest month
12-month trend
B07GB3NVN1
Native Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control, Deodorant for Women and Men, Aluminum Free, Coconut & Vanilla 2.65oz
30K
▼ 25.0%vs. prior month
$374.7K
latest month
12-month trend
B08WYXNVQ7
Salt & Stone Aluminum-Free Deodorant, Women & Men Santal & Vetiver 2.6 oz | Extra Strength 48 Hour Protection, Gender Neutral Scent, Made with Niacinamide, Spirulina, Magnesium & Antioxidants
30K
▼ 50.0%vs. prior month
$600K
latest month
12-month trend
B008CC3SMK
Secret Outlast Antiperspirant Deodorant for Women, 72hr Sweat & Odor Protection, PH Balancing Minerals, Pro-Hyaluronic Acid, Clear Gel, Completely Clean Scent, 2.6 oz (Pack of 2)
20K
▼ 50.0%vs. prior month
$276.8K
latest month
12-month trend
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Best Womens Deodorant Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Secret is the best-performing womens deodorant brand in July 2026, moving 150,000 units across 5 ASINs for 53.6% of Top 10 volume. Dove follows with 30,000 units (10.7%), ahead of Native on 30,000 units (10.7%).
With 6 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.94 to $12.12, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Secret
5 ASINs in Top 10
53.6%
Units
150K
Revenue
$1.6M
Avg. price
$10.30
B00HF3XSO0
$13.97·★4.6·27.2K revsSecret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women, 100HR Sweat & Odor Protection, 3X Stress Protection with Hyaluronic Acid, PH Balanced, Completely Clean Scent, 2.6 oz
Units sold60KB006MD1OHM
$1.89·★4.6·6.5K revsSecret Outlast Antiperspirant Deodorant for Women, 72hr Sweat & Odor Protection, PH Balancing Minerals, Invisible Solid, Completely Clean Scent, Travel Size, 0.5 oz
Units sold30KB008CC3SMK
$13.72·★4.7·3.8K revsSecret Outlast Antiperspirant Deodorant for Women, 72hr Sweat & Odor Protection, PH Balancing Minerals, Pro-Hyaluronic Acid, Clear Gel, Completely Clean Scent, 2.6 oz (Pack of 2)
Units sold20KB008I2IKPE
$7.97·★4.8·8.5K revsSecret Anti-Perspirant Deodorant Invisible Solid Powder Fresh Twin Pack 5.20 oz
Units sold20KB00HF3XTUS
$13.97·★4.7·14.4K revsSecret Clinical Strength 100HR Sweat & Odor, Clear Gel Antiperspirant Deodorant for Women, 3X Stress Protection with Hyaluronic Acid, PH Balancing Minerals, Completely Clean Scent, 2.6 oz
Units sold20K
Dove
1 ASIN in Top 10
10.7%
Units
30K
Revenue
$238.2K
Avg. price
$7.94
B00I69TI5K
$7.94·★4.8·15.4K revsDove Antiperspirant Deodorant Stick Original Clean 2.6 oz 2PK | All Day Underarm Sweat & Odor Protection for Women. Invisible Solid
Units sold30K
Native
1 ASIN in Top 10
10.7%
Units
30K
Revenue
$374.7K
Avg. price
$12.12
B07GB3NVN1
$12.12·★4.4·116.2K revsNative Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control, Deodorant for Women and Men, Aluminum Free, Coconut & Vanilla 2.65oz
Units sold30K
Trending Womens Deodorant Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B008I2IKPE booked 20K units at $7.97, with ▲ 0.0% MoM change. On the growth side, B084PMGLY2 leads positive momentum with ▲ 133.3% MoM growth on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B008I2IKPE
Secret Anti-Perspirant Deodorant Invisible Solid Powder Fresh Twin Pack 5.20 oz
Price
$7.97
Rating
4.8
Reviews
8.5K
Latest month sales
B01M7ZAQNN
Vanicream Antiperspirant Deodorant Stick, 2.25 Oz, Formulated without Common Irritants for Sensitive Skin, Clinical Strength with 24-Hour Protection, Reduces Underarm Wetness, Unscented
Price
$11.25
Rating
4.3
Reviews
11.2K
Latest month sales
B084PMGLY2
Dove Invisible Antiperspirant Dry Spray Clear Finish 3PK 3.8 oz | Advanced Care Invisible Tested on 100 colors 72-Hour Odor and Sweat Protection with Pro-Ceramide Technology
Unlock to view ASIN details and product titles
Price
$24.22
Rating
4.6
Reviews
15.5K
Latest month sales
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