Axe Deodorant For Men Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Axe Deodorant For Men sales on Amazon US totaled 58,100 units in July 2026 (▼ 13.7% vs. the prior month), generating an estimated $875,010 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.2% of unit volume and 52.3% of revenue, while a typical listing is priced at $16.61. The keyword itself pulled 51,379 Amazon queries over the same period (▲ 9.9% MoM).
Zooming out to the 12-month window ending July 2026, the axe deodorant for men Top 50 moved 556,400 units and $9,097,877 in cumulative sales — an average of 46,367 units and $758,156 per month. Monthly throughput topped out at 67,350 units in June 2026 and dipped to 28,050 in May 2026, leaving the latest reading 34.5% higher than August 2025.
Axe Deodorant For Men Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
58.1K
▼ 13.7% MoM
Monthly Revenue 2026/07
$875K
▼ 7.3% MoM
Top 10 Market Share 2026/07
60.2%
Axe Deodorant For Men Market Share & Sales Concentration on Amazon US — July 2026
The most-sold axe deodorant for men listing on Amazon US in July 2026 is ASIN B003UZTX6Y (Brand: AXE), which sold 6,000 units at $8.94 apiece — equal to 10.3% of every unit tracked in this report.
The Top 10 ASINs account for 35,000 units and $457,390 in July 2026 — 60.2% of unit volume and 52.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Axe Deodorant For Men' on Amazon
July 2026
Is 60.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B003UZTX6Y
AXE Deodorant Stick for Men Phoenix 3 oz Twin Pack | For Long Lasting Odor Protection. Crushed Mint & Rosemary, Aluminum Free
6K
▼ 14.3%vs. prior month
$54.4K
latest month
12-month trend
B01N4LKLEX
AXE Apollo Body Spray Deodorant for Long-Lasting Odor Protection, Sage & Cedarwood Deodorant for Men Formulated Without Aluminum 4oz 4 Count
6K
▼ 14.3%vs. prior month
$103.7K
latest month
12-month trend
B01HTJTS4I
AXE Antiperspirant Phoenix 4PK 48H Sweat & Odor Protection 4 Pack 2.7 oz | For nights out, Helps stay fresh & confident, With 48H protection, Mint & rosemary scent
5K
▼ 16.7%vs. prior month
$91K
latest month
12-month trend
B0GFPLCR87
AXE Fine Fragrance Collection Body Spray Blue Lavender Freshness 2.9 oz | For nights out, Helps stay fresh & confident, With odor defense, Blue Lavender
3K
▲ 200.0%vs. prior month
$15.6K
latest month
12-month trend
B08VY1T1MH
AXE Black Mens Body Spray Deodorant 48hr Odor Protection Frozen Pear & Cedarwood Aluminum Free Deodorant Body Spray, 4 Ounce (Pack of 4)
3K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
B01M1N0RII
AXE Apollo Antiperspirant Stick Sage & Cedarwood 48 Hr Anti 4 Pack 2.7 oz | 48 Hr Anti Sweat Mens Deodorant
3K
▲ 0.0%vs. prior month
$55.1K
latest month
12-month trend
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Trending Axe Deodorant For Men Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B071P2J3F5 booked 2K units at $19.59, with ▲ 100.0% MoM change. On the growth side, B0BS776GP4 leads positive momentum with ▲ 300.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B071P2J3F5
AXE Antiperspirant Stick For Men Dark Temptation Fresh Scent 2.7oz 4 Count | For Long Lasting Freshness 48 Hour All Day Anti Sweat Mens Deodorant
Price
$19.59
Rating
4.7
Reviews
3.8K
Latest month sales
B0D9WPDNN2
AXE Men Travel Deodorant Body Spray, Apollo, 3-Pack, 1 Oz Ea | Aluminum-Free Deodorant Body Spray for Men | 48H All Over Fresh | Sage & Cedarwood Scent
Price
$9.98
Rating
4.0
Reviews
2K
Latest month sales
B0BS776GP4
AXE Fine Fragrance Collection Premium Deodorant Body Spray for Men Blue Lavender 3 Count with 72H Odor Protection and Freshness Infused with Lavender, Mint, and Amber Essential Oils 4 oz
Unlock to view ASIN details and product titles
Price
$23.88
Rating
4.7
Reviews
1.5K
Latest month sales
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