Native Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Native sales on Amazon US totaled 353,000 units in July 2026 (▼ 23.9% vs. the prior month), generating an estimated $6,214,270 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.5% of unit volume and 38.8% of revenue, while a typical listing is priced at $18.43. The keyword itself pulled 35,559 Amazon queries over the same period (▼ 30.8% MoM).
Zooming out to the 12-month window ending July 2026, the native Top 50 moved 3,160,200 units and $61,073,350 in cumulative sales — an average of 263,350 units and $5,089,446 per month. Monthly throughput topped out at 464,100 units in June 2026 and dipped to 135,250 in September 2025, leaving the latest reading 124.6% higher than August 2025.
Native Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
353K
▼ 23.9% MoM
Monthly Revenue 2026/07
$6.2M
▼ 25.5% MoM
Top 10 Market Share 2026/07
42.5%
Native Market Share & Sales Concentration on Amazon US — July 2026
The most-sold native listing on Amazon US in July 2026 is ASIN B07GB3NVN1 (Brand: Native), which sold 30,000 units at $13.49 apiece — equal to 8.5% of every unit tracked in this report.
The Top 10 ASINs account for 150,000 units and $2,413,500 in July 2026 — 42.5% of unit volume and 38.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Native' on Amazon
July 2026
Is 42.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07GB3NVN1
Native Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control, Deodorant for Women and Men, Aluminum Free, Coconut & Vanilla 2.65oz
30K
▼ 25.0%vs. prior month
$374.7K
latest month
12-month trend
B0BBBSMV94
Native Coconut & Vanilla Shampoo and Conditioner Contain Naturally Derived Ingredients | All Hair Types, Color & Treated, Fine to Dry Damaged, Sulfate & Dye Free - 2-Pack
30K
▼ 50.0%vs. prior month
$592.5K
latest month
12-month trend
B0G16FR6SC
Native Aluminum Free Deodorant, Sea Salt & Cedar, Large Size Stick, 72 Hour Odor Control, for Women & Men, Contains Naturally Derived Ingredients, 3.1 oz
20K
▲ 0.0%vs. prior month
$269.4K
latest month
12-month trend
B07G9Z5LQD
Native Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control, Deodorant for Women and Men, Aluminum Free, Unscented 2.65oz
10K
▲ 0.0%vs. prior month
$138.7K
latest month
12-month trend
B07GB41NF9
Native Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control, Deodorant for Women and Men, Aluminum Free, Eucalyptus & Mint 2.65oz
10K
▲ 0.0%vs. prior month
$123.1K
latest month
12-month trend
B0B69528QC
Native Clean Body Wash, Gentle & pH-balanced for Sensitive Skin, 24-Hr Freshness for Women & Men, Vegan & Cruelty-Free, Free of Sulfates, Parabens & Phthalates, Coconut & Vanilla, 18fl oz
10K
▲ 42.9%vs. prior month
$99.3K
latest month
12-month trend
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Best Native Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Native is the best-performing native brand in July 2026, moving 140,000 units across 9 ASINs for 93.3% of Top 10 volume. NativePath follows with 10,000 units (6.7%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.34 to $33.13, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Native
9 ASINs in Top 10
93.3%
Units
140K
Revenue
$2M
Avg. price
$14.34
B07GB3NVN1
$13.49·★4.4·116.2K revsNative Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control, Deodorant for Women and Men, Aluminum Free, Coconut & Vanilla 2.65oz
Units sold30KB0BBBSMV94
$19.78·★4.4·14.7K revsNative Coconut & Vanilla Shampoo and Conditioner Contain Naturally Derived Ingredients | All Hair Types, Color & Treated, Fine to Dry Damaged, Sulfate & Dye Free - 2-Pack
Units sold30KB0G16FR6SC
$14.00·★4.6·1.9K revsNative Aluminum Free Deodorant, Sea Salt & Cedar, Large Size Stick, 72 Hour Odor Control, for Women & Men, Contains Naturally Derived Ingredients, 3.1 oz
Units sold20KB07G9Z5LQD
$13.99·★4.4·116.2K revsNative Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control, Deodorant for Women and Men, Aluminum Free, Unscented 2.65oz
Units sold10KB07GB41NF9
$13.97·★4.4·116.2K revsNative Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control, Deodorant for Women and Men, Aluminum Free, Eucalyptus & Mint 2.65oz
Units sold10KB0B69528QC
$9.87·★4.6·7K revsNative Clean Body Wash, Gentle & pH-balanced for Sensitive Skin, 24-Hr Freshness for Women & Men, Vegan & Cruelty-Free, Free of Sulfates, Parabens & Phthalates, Coconut & Vanilla, 18fl oz
Units sold10KB0B9CHS3LR
$15.97·★4.6·2.2K revsNative Clean Body Wash, Gentle & pH-balanced for Sensitive Skin, 24-Hr Freshness for Women & Men, Vegan & Cruelty-Free, Free of Sulfates, Parabens & Phthalates, Coconut & Vanilla, 36 oz
Units sold10KB0D132F9FP
$15.97·★4.6·2.1K revsNative Body Wash for Women & Men, Sea Salt & Cedar, 36 oz Pump Bottle, Sulfate-Free & Gentle
Units sold10KB0D484X4RL
$11.99·★4.5·5.2K revsNative Body Lotion Contains Naturally Derived Plant-Based Moisturizers for Women and Men | Restores Dry Skin, Coconut & Vanilla, 16.5 fl oz
Units sold10K
NativePath
1 ASIN in Top 10
6.7%
Units
10K
Revenue
$376.7K
Avg. price
$33.13
B0DZ545S3S
$33.13·★4.6·14.3K revsNativePath Collagen Peptides, Grass-Fed Type 1 & 3, 45 Servings | 10g Hydrolyzed Per Scoop, Supports Hair, Skin, Nails & Joints, Unflavored, Women & Men, Keto & Paleo
Units sold10K
Trending Native Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0B69528QC booked 10K units at $9.87, with ▲ 42.9% MoM change. On the growth side, B09KMHWZR5 leads positive momentum with ▲ 3900.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B69528QC
Native Clean Body Wash, Gentle & pH-balanced for Sensitive Skin, 24-Hr Freshness for Women & Men, Vegan & Cruelty-Free, Free of Sulfates, Parabens & Phthalates, Coconut & Vanilla, 18fl oz
Price
$9.87
Rating
4.6
Reviews
7K
Latest month sales
B0DZ545S3S
NativePath Collagen Peptides, Grass-Fed Type 1 & 3, 45 Servings | 10g Hydrolyzed Per Scoop, Supports Hair, Skin, Nails & Joints, Unflavored, Women & Men, Keto & Paleo
Price
$33.13
Rating
4.6
Reviews
14.3K
Latest month sales
B09KMHWZR5
Native Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control, Deodorant for Women and Men, Aluminum Free, Sweet Peach & Nectar 2.65oz
Unlock to view ASIN details and product titles
Price
$12.97
Rating
4.4
Reviews
116.2K
Latest month sales
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