Airpods Max 2 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Airpods Max 2 sales on Amazon US totaled 68,200 units in July 2026 (▼ 46.2% vs. the prior month), generating an estimated $12,701,039 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 83.6% of unit volume and 78.4% of revenue, while a typical listing is priced at $238.34. The keyword itself pulled 38,322 Amazon queries over the same period (▼ 66.1% MoM).
Zooming out to the 12-month window ending July 2026, the airpods max 2 Top 50 moved 897,850 units and $173,574,392 in cumulative sales — an average of 74,821 units and $14,464,533 per month. Monthly throughput topped out at 126,800 units in June 2026 and dipped to 49,950 in September 2025, leaving the latest reading 26.1% higher than August 2025.
Airpods Max 2 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
68.2K
▼ 46.2% MoM
Monthly Revenue 2026/07
$12.7M
▼ 61.9% MoM
Top 10 Market Share 2026/07
83.6%
Airpods Max 2 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold airpods max 2 listing on Amazon US in July 2026 is ASIN B0DCH8VDXF (Brand: Apple), which sold 10,000 units at $19.00 apiece — equal to 14.7% of every unit tracked in this report.
The Top 10 ASINs account for 57,000 units and $9,958,950 in July 2026 — 83.6% of unit volume and 78.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Airpods Max 2' on Amazon
July 2026
Is 83.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DCH8VDXF
Apple EarPods Headphones with USB-C Plug, Wired Ear Buds with Built-in Remote to Control Music, Phone Calls, and Volume
10K
▲ 0.0%vs. prior month
$190K
latest month
12-month trend
B0DGJ7HYG1
Apple AirPods 4 Wireless Earbuds with Active Noise Cancellation | Bluetooth Headphones, Transparency Mode, Personalized Spatial Audio, USB-C Charging Case, Wireless Charging, H2 Chip
10K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B0FQFB8FMG
Apple AirPods Pro 3 Wireless Earbuds with Active Noise Cancellation | Live Translation, Heart Rate Sensing, Hearing Aid Feature, Bluetooth Headphones, Spatial Audio, USB-C Charging
10K
▲ 0.0%vs. prior month
$2.1M
latest month
12-month trend
B07SKLLYTW
Apple AirPods 2 with Charging Case - White (Renewed)
8K
▲ 14.3%vs. prior month
$602K
latest month
12-month trend
B0DT2344N3
Beats Powerbeats Pro 2 - Wireless Noise Cancelling Workout Earbuds with Secure- Fit Earhooks, Up to 45-Hour Battery with Charging Case, Sweat & Water Resistant, Heart Rate Monitoring - Jet Black | High-performance audio with 12-hour battery and IPX4 water resistance
6K
▼ 40.0%vs. prior month
$1.4M
latest month
12-month trend
B0GSS4SGZR
Apple AirPods Max 2 Wireless Over-Ear Headphones – Midnight | Active Noise Cancellation, Adaptive Audio, Personalized Spatial Audio, Live Translation, Bluetooth Headphones for iPhone
4K
▼ 60.0%vs. prior month
$1.9M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Airpods Max 2 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Apple is the best-performing airpods max 2 brand in July 2026, moving 42,000 units across 5 ASINs for 73.7% of Top 10 volume. Beats follows with 8,000 units (14.0%), ahead of Sony on 4,000 units (7.0%).
With 4 brands splitting the Top 10 and 94.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $173.20 to $323.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Apple
5 ASINs in Top 10
73.7%
Units
42K
Revenue
$6.3M
Avg. price
$173.20
B0DCH8VDXF
$19.00·★4.5·16.8K revsApple EarPods Headphones with USB-C Plug, Wired Ear Buds with Built-in Remote to Control Music, Phone Calls, and Volume
Units sold10KB0DGJ7HYG1
$148.99·★4.5·23.5K revsApple AirPods 4 Wireless Earbuds with Active Noise Cancellation | Bluetooth Headphones, Transparency Mode, Personalized Spatial Audio, USB-C Charging Case, Wireless Charging, H2 Chip
Units sold10KB0FQFB8FMG
$189.99·★4.4·13.9K revsApple AirPods Pro 3 Wireless Earbuds with Active Noise Cancellation | Live Translation, Heart Rate Sensing, Hearing Aid Feature, Bluetooth Headphones, Spatial Audio, USB-C Charging
Units sold10KB07SKLLYTW
$79.00·★3.8·19.5K revsApple AirPods 2 with Charging Case - White (Renewed)
Units sold8KB0GSS4SGZR
$429.00·★4.5·810 revsApple AirPods Max 2 Wireless Over-Ear Headphones – Midnight | Active Noise Cancellation, Adaptive Audio, Personalized Spatial Audio, Live Translation, Bluetooth Headphones for iPhone
Units sold4K
Beats
2 ASINs in Top 10
14.0%
Units
8K
Revenue
$1.8M
Avg. price
$184.95
B0DT2344N3
$199.95·★4.1·5.4K revsBeats Powerbeats Pro 2 - Wireless Noise Cancelling Workout Earbuds with Secure- Fit Earhooks, Up to 45-Hour Battery with Charging Case, Sweat & Water Resistant, Heart Rate Monitoring - Jet Black | High-performance audio with 12-hour battery and IPX4 water resistance
Units sold6KB0C8PT7DF5
$169.95·★4.5·29.1K revsBeats Studio Pro Premium Wireless Over-Ear Headphones- Up to 40-Hour Battery Life, Active Noise Cancelling, Great for Travel & Commuting, USB-C Lossless Audio, Apple & Android Compatible - Deep Brown | Active Noise Cancelling with 40-hour battery and USB-C for lossless audio, spatial audio and hands-free calls
Units sold2K
Sony
2 ASINs in Top 10
7.0%
Units
4K
Revenue
$1.4M
Avg. price
$323.00
B09XS7JWHH
$248.00·★4.2·20K revsSony WH-1000XM5 Premium Noise Cancelling Wireless Headphones, Black | Auto NC Optimizer, Up to 30 Hrs of Battery, Carrying Case, Crystal Clear Calls, Touch Control, Multipoint Connection
Units sold2KB0F3PQHWTZ
$398.00·★4.2·3.5K revsSony WH-1000XM6 The Best Noise Cancelling Wireless Headphones, Black | HD NC Processor QN3, 12 Microphones, Adaptive NC Optimizer, Mastered by Engineers, Studio-Quality, Up to 30 Hrs of Battery
Units sold2K
Trending Airpods Max 2 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0C9L8ZR6Q booked 3K units at $149.99, with ▼ 40.0% MoM change. On the growth side, B07SKLLYTW leads positive momentum with ▲ 14.3% MoM growth on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C9L8ZR6Q
Skullcandy Crusher ANC 2 Noise Cancelling Wireless Headphones - True Black | Multi-Sensory Crusher Bass, Over-Ear Fit, Bluetooth, 60 Hours Battery, Working Out, Gym, Travel, Studying, Music, Gaming
Price
$149.99
Rating
4.6
Reviews
4.5K
Latest month sales
B0F3PQHWTZ
Sony WH-1000XM6 The Best Noise Cancelling Wireless Headphones, Black | HD NC Processor QN3, 12 Microphones, Adaptive NC Optimizer, Mastered by Engineers, Studio-Quality, Up to 30 Hrs of Battery
Price
$398.00
Rating
4.2
Reviews
3.5K
Latest month sales
B07SKLLYTW
Apple AirPods 2 with Charging Case - White (Renewed)
Unlock to view ASIN details and product titles
Price
$79.00
Rating
3.8
Reviews
19.5K
Latest month sales
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