Bose Earbuds Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Apple is the best-performing bose earbuds brand in July 2026, moving 20,000 units across 2 ASINs for 27.8% of Top 10 volume. Samsung follows with 18,000 units (25.0%), ahead of JBL on 11,000 units (15.3%).

With 6 brands splitting the Top 10 and 68.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $64.47 to $146.49, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D9R4GYTN booked 3K units at $47.95, with ▼ 40.0% MoM change. On the growth side, B0BG8RWGYB leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B07J69TQ6D close behind at ▲ 50.0% MoM on 300 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.