Bluetooth Earbuds Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bluetooth Earbuds sales on Amazon US totaled 196,300 units in July 2026 (▼ 13.0% vs. the prior month), generating an estimated $12,432,334 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.9% of unit volume and 34.7% of revenue, while a typical listing is priced at $51.56. The keyword itself pulled 225,798 Amazon queries over the same period (▲ 12.1% MoM).
Zooming out to the 12-month window ending July 2026, the bluetooth earbuds Top 50 moved 2,284,950 units and $134,628,817 in cumulative sales — an average of 190,413 units and $11,219,068 per month. Monthly throughput topped out at 225,500 units in June 2026 and dipped to 165,550 in September 2025, leaving the latest reading 16.2% higher than August 2025.
Bluetooth Earbuds Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
196.3K
▼ 13.0% MoM
Monthly Revenue 2026/07
$12.4M
▼ 13.0% MoM
Top 10 Market Share 2026/07
50.9%
Bluetooth Earbuds Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bluetooth earbuds listing on Amazon US in July 2026 is ASIN B09DT48V16 (Brand: TAGRY), which sold 10,000 units at $25.98 apiece — equal to 5.1% of every unit tracked in this report.
The Top 10 ASINs account for 100,000 units and $4,312,300 in July 2026 — 50.9% of unit volume and 34.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bluetooth Earbuds' on Amazon
July 2026
Is 50.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09DT48V16
TAGRY Bluetooth Headphones True Wireless Earbuds 60H Playback LED Power Display Earphones with Wireless Charging Case IPX5 Waterproof in-Ear Ear buds with Mic for TV Smart Phone Laptop Computer Sports
10K
▲ 0.0%vs. prior month
$259.9K
latest month
12-month trend
B09FT58QQP
TOZO A1 Wireless Earbuds Bluetooth 5.3 Light Weight in Ear Headphones | IPX5 Waterproof,2 Mics for AI Calls,Immersive Premium Sound Bass Headset with Charging Case,32 EQ via App Black
10K
▲ 0.0%vs. prior month
$133.4K
latest month
12-month trend
B0BTYCRJSS
Soundcore by Anker P20i True Wireless Earbuds, with Big Bass, 30H Playtime | Bluetooth 5.3, Water-Resistant, 2 Mics for AI Clear Calls, 22 Preset EQs, Customization via App
10K
▲ 0.0%vs. prior month
$204.1K
latest month
12-month trend
B0C3W4MNN1
PocBuds Bluetooth Headphones Wireless Earbuds 80hrs Playtime Wireless Charging Case Digital Display Sports Ear Buds with Earhook Deep Bass IPX7 Waterproof Over-Ear Earphones for TV Phone Laptop Black
10K
▲ 0.0%vs. prior month
$299.9K
latest month
12-month trend
B0CRTYZG5C
Soundcore P30i by Anker Noise Cancelling Earbuds, Hands-Free Viewing | Strong and Smart Noise Cancelling, Powerful Bass, 45H Playtime, 2-in-1 Case and Phone Stand, IP54, Bluetooth 5.4
10K
▲ 0.0%vs. prior month
$282.5K
latest month
12-month trend
B0CSXV3GK4
Wireless Earbuds 75H Bluetooth 5.4 Sport Headphones with Earhooks, Black | IPX7 Waterproof In-ear Buds Feature ENC Noise Cancelling Mic & Deep Bass. Stereo Sound Device for Gym Running Workout
10K
▲ 0.0%vs. prior month
$259.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bluetooth Earbuds Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TOZO is the best-performing bluetooth earbuds brand in July 2026, moving 20,000 units across 2 ASINs for 20.0% of Top 10 volume. Soundcore follows with 20,000 units (20.0%), ahead of Apple on 20,000 units (20.0%).
With 7 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $20.26 to $117.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TOZO
2 ASINs in Top 10
20.0%
Units
20K
Revenue
$425.1K
Avg. price
$20.26
B09FT58QQP
$13.97·★4.3·116.6K revsTOZO A1 Wireless Earbuds Bluetooth 5.3 Light Weight in Ear Headphones | IPX5 Waterproof,2 Mics for AI Calls,Immersive Premium Sound Bass Headset with Charging Case,32 EQ via App Black
Units sold10KB0DD41G2NZ
$26.55·★4.3·45.9K revsTOZO NC9 Hybrid Active Noise Cancelling Wireless Earbuds, 60H, LED Display | 6 Mic ENC Clear Calls, Deep Bass Sound, IPX8, in Ear Bluetooth 5.3 Headphones,32 EQs via APP, Comfort Fit Ear Buds, Black
Units sold10K
Soundcore
2 ASINs in Top 10
20.0%
Units
20K
Revenue
$486.6K
Avg. price
$23.99
B0BTYCRJSS
$19.99·★4.4·113.1K revsSoundcore by Anker P20i True Wireless Earbuds, with Big Bass, 30H Playtime | Bluetooth 5.3, Water-Resistant, 2 Mics for AI Clear Calls, 22 Preset EQs, Customization via App
Units sold10KB0CRTYZG5C
$27.99·★4.4·41.1K revsSoundcore P30i by Anker Noise Cancelling Earbuds, Hands-Free Viewing | Strong and Smart Noise Cancelling, Powerful Bass, 45H Playtime, 2-in-1 Case and Phone Stand, IP54, Bluetooth 5.4
Units sold10K
Apple
2 ASINs in Top 10
20.0%
Units
20K
Revenue
$2.5M
Avg. price
$117.00
B0DGHMNQ5Z
$99.00·★4.5·33.6K revsApple AirPods 4 Wireless Earbuds, Bluetooth Headphones, Personalized Spatial Audio, Sweat and Water Resistant, USB-C Charging Case, H2 Chip, Up to 30 Hours of Battery Life, Effortless Setup for iPhone
Units sold10KB0DGJ7HYG1
$134.99·★4.5·23.5K revsApple AirPods 4 Wireless Earbuds, Bluetooth Headphones, with Active Noise Cancellation, Adaptive, Transparency Mode, Personalized Spatial Audio, USB-C Charging Case, Wireless Charging, H2 Chip
Units sold10K
Trending Bluetooth Earbuds Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CYNH8BS4 leads positive momentum with ▲ 100.0% MoM growth on 1K units, with B0FNRXZV67 close behind at ▲ 25.0% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CYNH8BS4
JLab Go Air Pop+, True Wireless Earbuds, Bluetooth Earbuds with Microphone, Dual Connect, USB-C Charging Case, Teal | Wireless Earphones, IP55 True Wireless Earbuds with Microphone, Application, Dual Connect, Charging Case
Price
$24.88
Rating
4.4
Reviews
24.8K
Latest month sales
B0FNRXZV67
Samsung Galaxy Buds Core SM-R410 (2025) | Latin American Stock | Bluetooth 5.4 | Active Noise Cancelation | up to 35h Continuous Music Playblack - (Black)
Price
$42.99
Rating
4.1
Reviews
1.6K
Latest month sales
B0D9BC74WH
MOZOTER Mini Wireless Earbuds Bluetooth 5.3 in Ear Headphones Headsets | Light Weight,60Hrs Playtime Ear Buds with Charging Case,Smart Touch Control,Premium Sound with Deep Bass for Sport-Pink
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.3
Reviews
5.2K
Latest month sales
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