African Black Soap Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
African Black Soap sales on Amazon US totaled 93,050 units in July 2026 (▼ 1.6% vs. the prior month), generating an estimated $1,190,301 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 86.0% of unit volume and 82.6% of revenue, while a typical listing is priced at $16.02. The keyword itself pulled 44,206 Amazon queries over the same period (▲ 6.4% MoM).
Zooming out to the 12-month window ending July 2026, the african black soap Top 50 moved 989,150 units and $12,896,285 in cumulative sales — an average of 82,429 units and $1,074,690 per month. Monthly throughput topped out at 94,600 units in June 2026 and dipped to 55,800 in May 2026, leaving the latest reading 8.2% higher than August 2025.
African Black Soap Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
93K
▼ 1.6% MoM
Monthly Revenue 2026/07
$1.2M
▼ 2.4% MoM
Top 10 Market Share 2026/07
86.0%
African Black Soap Market Share & Sales Concentration on Amazon US — July 2026
The most-sold african black soap listing on Amazon US in July 2026 is ASIN B09MFMCTRK (Brand: VALITIC), which sold 50,000 units at $15.49 apiece — equal to 53.7% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 80,000 units and $983,750 in July 2026 — 86.0% of unit volume and 82.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'African Black Soap' on Amazon
July 2026
Is 86.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09MFMCTRK
VALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
50K
▲ 0.0%vs. prior month
$698.5K
latest month
12-month trend
B0FMF7SFPG
5 Pcs 80g Turmeric Kojic Acid Soap Bars with 2 Foaming Mesh Nets | Infused with Retinol, Collagen, Vitamin E & Shea Butter, SLS-Free, Gentle for Face, Body & Underarms, Fits Oily & Dry Skin
10K
▲ 0.0%vs. prior month
$78.5K
latest month
12-month trend
B005C2N8IC
SheaMoisture Bar Soap for Troubled Skin African Black Soap Cleanser with Shea Butter 8 oz
7K
▼ 12.5%vs. prior month
$42.1K
latest month
12-month trend
B0DB6BQ798
SheaMoisture African Black Soap Body Wash Calm and clearing body wash 18 Oz | For 24H Visible Moisture for Healthy, Glowing
5K
▲ 0.0%vs. prior month
$59.8K
latest month
12-month trend
B00DAGQV4K
Sheamoisture Facial Wash and Scrub for Blemish Prone Skin African Black Soap to Clarify Skin 4 oz | For Blemish Prone Skin. To clarify skin.
2K
▲ 0.0%vs. prior month
$22.1K
latest month
12-month trend
B0CR514246
era of nature Organic African Black Soap Bar, Shea Butter, Dry Skin 8oz | Raw & Organic, Vegan & Cruelty-Free, Imported from Ghana, Shea Butter, For Dry & Sensitive Skin, 1lb (8oz)
2K
▲ 0.0%vs. prior month
$19.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best African Black Soap Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
VALITIC is the best-performing african black soap brand in July 2026, moving 50,000 units across 1 ASIN for 62.5% of Top 10 volume. Shea Moisture follows with 15,000 units (18.8%), ahead of OAKDOLCHE on 10,000 units (12.5%).
With 6 brands splitting the Top 10 and 93.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $15.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
VALITIC
1 ASIN in Top 10
62.5%
Units
50K
Revenue
$698.5K
Avg. price
$15.49
B09MFMCTRK
$15.49·★4.2·48.1K revsVALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
Units sold50K
Shea Moisture
4 ASINs in Top 10
18.8%
Units
15K
Revenue
$145.9K
Avg. price
$11.97
B005C2N8IC
$5.98·★4.6·12.8K revsSheaMoisture Bar Soap for Troubled Skin African Black Soap Cleanser with Shea Butter 8 oz
Units sold7KB0DB6BQ798
$11.00·★4.5·4.6K revsSheaMoisture African Black Soap Body Wash Calm and clearing body wash 18 Oz | For 24H Visible Moisture for Healthy, Glowing
Units sold5KB00DAGQV4K
$6.99·★4.5·5.3K revsSheamoisture Facial Wash and Scrub for Blemish Prone Skin African Black Soap to Clarify Skin 4 oz | For Blemish Prone Skin. To clarify skin.
Units sold2KB0DJCJTBY4
$23.92·★4.8·725 revsShea Moisture Bar soap African Black Soap 4 count 8 oz | Soothe and Clarify Skin Soothing and Clarifying bar soap with 24h shea moisture nutrients for Healthy, Glowing Skin
Units sold1K
OAKDOLCHE
1 ASIN in Top 10
12.5%
Units
10K
Revenue
$78.5K
Avg. price
$8.99
B0FMF7SFPG
$8.99·★4.5·1.7K revs5 Pcs 80g Turmeric Kojic Acid Soap Bars with 2 Foaming Mesh Nets | Infused with Retinol, Collagen, Vitamin E & Shea Butter, SLS-Free, Gentle for Face, Body & Underarms, Fits Oily & Dry Skin
Units sold10K
Trending African Black Soap Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01N38437T booked 1K units at $12.99, with ▲ 11.1% MoM change. On the growth side, B001UK6BRK leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B08YP8YVTS close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01N38437T
Premium African Black Soap - Pure 1 pound Bulk. Raw Organic Soap for Acne, Dry Skin, Rashes, Burns, Scar Removal, Face & Body Wash, From Ghana West Africa - Authentic African Moisturizer
Price
$12.99
Rating
4.4
Reviews
2.8K
Latest month sales
B001UK6BRK
Madina African Black Soap Cocoa Butter with Vitamin E, 3.5 Oz (Pack of 2)
Price
$8.13
Rating
4.6
Reviews
1.3K
Latest month sales
B08YP8YVTS
SheaMoisture Face and Body Bar for Oily, Blemish-Prone Skin African Black Soap Paraben Free 3.5 oz 4 Count, facial cleanser
Unlock to view ASIN details and product titles
Price
$29.90
Rating
4.5
Reviews
16.6K
Latest month sales
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