Body Lotion For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Body Lotion For Women sales on Amazon US totaled 969,000 units in July 2026 (▼ 23.6% vs. the prior month), generating an estimated $13,397,440 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.5% of unit volume and 50.7% of revenue, while a typical listing is priced at $13.27. The keyword itself pulled 55,698 Amazon queries over the same period (▲ 13.2% MoM).
Zooming out to the 12-month window ending July 2026, the body lotion for women Top 50 moved 11,350,150 units and $156,117,851 in cumulative sales — an average of 945,846 units and $13,009,821 per month. Monthly throughput topped out at 1,269,000 units in June 2026 and dipped to 618,000 in May 2026, leaving the latest reading 19.0% higher than August 2025.
Body Lotion For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
969K
▼ 23.6% MoM
Monthly Revenue 2026/07
$13.4M
▼ 24.3% MoM
Top 10 Market Share 2026/07
48.5%
Body Lotion For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold body lotion for women listing on Amazon US in July 2026 is ASIN B08KT2Z93D (Brand: eos), which sold 100,000 units at $9.97 apiece — equal to 10.3% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 470,000 units and $6,787,700 in July 2026 — 48.5% of unit volume and 50.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Body Lotion For Women' on Amazon
July 2026
Is 48.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08KT2Z93D
eos Shea Better Body Lotion- Vanilla Cashmere, 24-Hour Moisture, 16 fl oz
100K
▲ 0.0%vs. prior month
$939K
latest month
12-month trend
B00TTD9BRC
CeraVe Moisturizing Cream, Face & Body Moisturizer for Dry Skin, 19oz | Skin Care with Hyaluronic Acid, Skin Barrier Repair, Ceramide Moisturizer, Fragrance Free, Non-Comedogenic, Daily Use
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B07RK4HST7
CeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 19oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
60K
▼ 33.3%vs. prior month
$1.1M
latest month
12-month trend
B07BRDVQ4B
AmLactin Daily Nourish Body Lotion, 12% Lactic Acid, 14.1 oz | 12% lactic acid body lotion exfoliates and moisturizes dry skin to help reveal softer, smoother daily hydration.
50K
▼ 28.6%vs. prior month
$798.5K
latest month
12-month trend
B003QXZWYW
La Roche-Posay Lipikar AP+MAX Triple Repair Moisturizing Body Cream | Face and body lotion for dry skin with shea butter and niacinamide. Gentle on very dry, rough, sensitive skin.
40K
▼ 20.0%vs. prior month
$867.6K
latest month
12-month trend
B000YJ2SLG
CeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 12oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
30K
▲ 0.0%vs. prior month
$438.3K
latest month
12-month trend
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Best Body Lotion For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
eos is the best-performing body lotion for women brand in July 2026, moving 160,000 units across 3 ASINs for 34.0% of Top 10 volume. CeraVe follows with 160,000 units (34.0%), ahead of Amlactin on 50,000 units (10.6%).
With 6 brands splitting the Top 10 and 78.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.64 to $16.65, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
eos
3 ASINs in Top 10
34.0%
Units
160K
Revenue
$1.5M
Avg. price
$9.64
B08KT2Z93D
$9.97·★4.7·73.9K revseos Shea Better Body Lotion- Vanilla Cashmere, 24-Hour Moisture, 16 fl oz
Units sold100KB0BZGRCBY4
$8.99·★4.7·73.9K revseos Natural Shea Better Body Lotion, Fresh & Cozy, 16 fl oz
Units sold30KB08KT5HM98
$9.97·★4.7·73.9K revseos Shea Better Body Lotion- Coconut Waters, Natural Shea Butter, 16 fl oz
Units sold30K
CeraVe
3 ASINs in Top 10
34.0%
Units
160K
Revenue
$2.8M
Avg. price
$16.65
B00TTD9BRC
$16.12·★4.7·147.8K revsCeraVe Moisturizing Cream, Face & Body Moisturizer for Dry Skin, 19oz | Skin Care with Hyaluronic Acid, Skin Barrier Repair, Ceramide Moisturizer, Fragrance Free, Non-Comedogenic, Daily Use
Units sold70KB07RK4HST7
$20.15·★4.7·150.2K revsCeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 19oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
Units sold60KB000YJ2SLG
$13.67·★4.7·150.2K revsCeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 12oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
Units sold30K
Amlactin
1 ASIN in Top 10
10.6%
Units
50K
Revenue
$798.5K
Avg. price
$14.99
B07BRDVQ4B
$14.99·★4.4·36.9K revsAmLactin Daily Nourish Body Lotion, 12% Lactic Acid, 14.1 oz | 12% lactic acid body lotion exfoliates and moisturizes dry skin to help reveal softer, smoother daily hydration.
Units sold50K
Trending Body Lotion For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0BZGRCBY4 booked 30K units at $8.99, with ▲ 0.0% MoM change. On the growth side, B00DG8EZKO leads positive momentum with ▲ 11.1% MoM growth on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BZGRCBY4
eos Natural Shea Better Body Lotion, Fresh & Cozy, 16 fl oz
Price
$8.99
Rating
4.7
Reviews
73.9K
Latest month sales
B08KT5HM98
eos Shea Better Body Lotion- Coconut Waters, Natural Shea Butter, 16 fl oz
Price
$9.97
Rating
4.7
Reviews
73.9K
Latest month sales
B00DG8EZKO
NIVEA Intense Healing Body Lotion, 72-Hour Moisturizing Lotion,16.9 FL OZ | Moisturizing Lotion with Glycerin, Provitamin B5 and Niacinamide, For Very Dry, Itchy Skin Relief, Dermatologically Tested
Unlock to view ASIN details and product titles
Price
$6.73
Rating
4.7
Reviews
30.4K
Latest month sales
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