Acne Face Wash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Acne Face Wash sales on Amazon US totaled 717,000 units in July 2026 (▼ 11.2% vs. the prior month), generating an estimated $10,099,300 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.4% of unit volume and 59.9% of revenue, while a typical listing is priced at $14.81. The keyword itself pulled 66,309 Amazon queries over the same period (▲ 15.8% MoM).
Zooming out to the 12-month window ending July 2026, the acne face wash Top 50 moved 8,206,700 units and $116,465,034 in cumulative sales — an average of 683,892 units and $9,705,420 per month. Monthly throughput topped out at 828,000 units in November 2025 and dipped to 411,500 in May 2026, leaving the latest reading 0.8% lower than August 2025.
Acne Face Wash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
717K
▼ 11.2% MoM
Monthly Revenue 2026/07
$10.1M
▼ 12.8% MoM
Top 10 Market Share 2026/07
61.4%
Acne Face Wash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold acne face wash listing on Amazon US in July 2026 is ASIN B081KL2QYJ (Brand: PanOxyl), which sold 100,000 units at $10.12 apiece — equal to 13.9% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 440,000 units and $6,049,500 in July 2026 — 61.4% of unit volume and 59.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Acne Face Wash' on Amazon
July 2026
Is 61.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B081KL2QYJ
PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube | Maximum Strength, Antibacterial Daily Cleanser, Treats & Prevents Acne, Non-Comedogenic, Vegan, Unscented, All Skin Types
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0BVV8BNYJ
Anua Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
60K
▼ 14.3%vs. prior month
$780K
latest month
12-month trend
B01N1LL62W
CeraVe Foaming Facial Cleanser, Face Wash for Oily Skin, 16fl oz | Skin Care with Hyaluronic Acid & Niacinamide, Makeup Remover, Daily Face Wash For Men & Women, Fragrance Free, Oil Control
50K
▲ 25.0%vs. prior month
$795K
latest month
12-month trend
B01N34XW93
La Roche-Posay Toleriane Purifying Foaming Facial Cleanser with Niacinamide | Oil free face wash for sensitive skin with niacinamide and ceramides. Pore cleanser that won’t dry out skin and is soap free.
40K
▼ 60.0%vs. prior month
$799.6K
latest month
12-month trend
B081KLNHSG
PanOxyl Antimicrobial Acne Creamy Wash, 4% Benzoyl Peroxide, 6 Ounce
40K
▲ 0.0%vs. prior month
$426.8K
latest month
12-month trend
B0DBSMQMWF
PanOxyl Acne Foaming Wash, 10% Benzoyl Peroxide, For Face & Body, 3 oz | Maximum Strength, Antibacterial Daily Cleanser, Treats & Prevents Acne, Non-Comedogenic, Vegan, Unscented, All Skin Types
40K
▲ 33.3%vs. prior month
$338.4K
latest month
12-month trend
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Best Acne Face Wash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
PanOxyl is the best-performing acne face wash brand in July 2026, moving 180,000 units across 3 ASINs for 40.9% of Top 10 volume. CeraVe follows with 130,000 units (29.5%), ahead of La Roche-Posay on 70,000 units (15.9%).
With 4 brands splitting the Top 10 and 86.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.87 to $17.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
PanOxyl
3 ASINs in Top 10
40.9%
Units
180K
Revenue
$1.8M
Avg. price
$8.87
B081KL2QYJ
$10.12·★4.6·82.8K revsPanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube | Maximum Strength, Antibacterial Daily Cleanser, Treats & Prevents Acne, Non-Comedogenic, Vegan, Unscented, All Skin Types
Units sold100KB081KLNHSG
$10.12·★4.6·17.7K revsPanOxyl Antimicrobial Acne Creamy Wash, 4% Benzoyl Peroxide, 6 Ounce
Units sold40KB0DBSMQMWF
$6.37·★4.6·82.8K revsPanOxyl Acne Foaming Wash, 10% Benzoyl Peroxide, For Face & Body, 3 oz | Maximum Strength, Antibacterial Daily Cleanser, Treats & Prevents Acne, Non-Comedogenic, Vegan, Unscented, All Skin Types
Units sold40K
CeraVe
4 ASINs in Top 10
29.5%
Units
130K
Revenue
$2.1M
Avg. price
$15.11
B01N1LL62W
$15.97·★4.8·76.1K revsCeraVe Foaming Facial Cleanser, Face Wash for Oily Skin, 16fl oz | Skin Care with Hyaluronic Acid & Niacinamide, Makeup Remover, Daily Face Wash For Men & Women, Fragrance Free, Oil Control
Units sold50KB07YLJPMC3
$13.49·★4.6·35.8K revsCeraVe Foaming Acne Cream Cleanser, Face Wash with 4% Benzoyl Peroxide, 5oz | Skin Care, Hyaluronic Acid, Niacinamide, Facial Cleanser, Acne Treatment For Face, Face Care, Gentle Cleanser, Ceramides
Units sold30KB08CQ9T6KN
$15.97·★4.7·83.2K revsCeraVe Renewing Salicylic Acid Cleanser, BHA Exfoliating Face Wash, 16oz | Skin Care with Hyaluronic Acid & Niacinamide, Facial Cleanser, Face Cleanser, Ceramides, Fragrance Free, Non-Comedogenic
Units sold30KB0C7JJG6BB
$14.99·★4.7·23.3K revsCeraVe Acne Control Cleanser, Face Wash with 2% Salicylic Acid, 16 oz | Skin Care with Niacinamide, Acne Face Wash, Acne Treatment For Face, Ceramides, Fragrance Free, Gentle, Oil Absorbing Clay
Units sold20K
La Roche-Posay
2 ASINs in Top 10
15.9%
Units
70K
Revenue
$1.4M
Avg. price
$17.48
B01N34XW93
$19.97·★4.7·45.7K revsLa Roche-Posay Toleriane Purifying Foaming Facial Cleanser with Niacinamide | Oil free face wash for sensitive skin with niacinamide and ceramides. Pore cleanser that won’t dry out skin and is soap free.
Units sold40KB00LO1DNXU
$14.99·★4.6·19.5K revsLa Roche-Posay Effaclar Medicated Acne Face Wash with 2% Salicylic Acid | 2% salicylic acid cleanser with LHA and glycerin. Oil free foaming face wash helps clear acne and target excess oil.
Units sold30K
Trending Acne Face Wash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0C7JJG6BB booked 20K units at $14.99, with ▲ 100.0% MoM change. On the growth side, B0166NTN2U leads positive momentum with ▲ 400.0% MoM growth on 5K units, with B0GX83YMDQ close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C7JJG6BB
CeraVe Acne Control Cleanser, Face Wash with 2% Salicylic Acid, 16 oz | Skin Care with Niacinamide, Acne Face Wash, Acne Treatment For Face, Ceramides, Fragrance Free, Gentle, Oil Absorbing Clay
Price
$14.99
Rating
4.7
Reviews
23.3K
Latest month sales
B0166NTN2U
Oxy Maximum Strength Face Wash
Price
$5.83
Rating
4.6
Reviews
3.8K
Latest month sales
B0GX83YMDQ
Shield Face Acne System for Men and Boys, Easy 3-Step Clear Skin Kit with 4% Benzoyl Peroxide Face Wash, Adapinoid Spray and Manuka Honey Moisturizer, Clears Breakouts and Balances Oily Skin
Unlock to view ASIN details and product titles
Price
$51.50
Rating
3.7
Reviews
73
Latest month sales
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