10 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
10 sales on Amazon US totaled 447,300 units in July 2026 (▼ 9.7% vs. the prior month), generating an estimated $7,333,577 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 95.2% of unit volume and 93.2% of revenue, while a typical listing is priced at $14.96. The keyword itself pulled 70,772 Amazon queries over the same period (▲ 8.5% MoM).
Zooming out to the 12-month window ending July 2026, the 10 Top 50 moved 4,328,800 units and $70,067,193 in cumulative sales — an average of 360,733 units and $5,838,933 per month. Monthly throughput topped out at 495,600 units in June 2026 and dipped to 255,100 in May 2026, leaving the latest reading 46.5% higher than August 2025.
10 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
447.3K
▼ 9.7% MoM
Monthly Revenue 2026/07
$7.3M
▼ 9.5% MoM
Top 10 Market Share 2026/07
95.2%
10 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold 10 listing on Amazon US in July 2026 is ASIN B074PY4Y8Y (Brand: Dixie), which sold 100,000 units at $14.48 apiece — equal to 22.4% of every unit tracked in this report.
The Top 10 ASINs account for 426,000 units and $6,834,330 in July 2026 — 95.2% of unit volume and 93.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for '10' on Amazon
July 2026
Is 95.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B074PY4Y8Y
Dixie Large Paper Plates, 10 Inch, 150 Count, 2X Stronger*, Microwave-Safe, Soak-Proof, Cut Resistant, Disposable Plates For Everyday Breakfast, Lunch, & Dinner Meals
100K
▲ 11.1%vs. prior month
$1.4M
latest month
12-month trend
B081KL2QYJ
PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube | Maximum Strength, Antibacterial Daily Cleanser, Treats & Prevents Acne, Non-Comedogenic, Vegan, Unscented, All Skin Types
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0DG1DQ2S7
Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum, 1.01 fl oz | Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare
70K
▼ 30.0%vs. prior month
$1.5M
latest month
12-month trend
B099BWGZBP
Dixie Ultra, Large Paper Plates, 10 Inch, 172 Count (4 packs of 43 plates), 3X Stronger*, Heavy Duty, Microwave-Safe, Soak-Proof, Cut Resistant, Disposable Plates For Heavy, Messy Meals
60K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B0BJMQBSKJ
Cortizone-10 Maximum Strength Soothing Aloe Itch Relief Cream, 1% Hydrocortisone, Fast-Acting, Anti-Itch Cream for Bug Bites, Rash, Eczema, Psoriasis, Poison Ivy, Oak, Sumac & More, 2 oz
40K
▼ 20.0%vs. prior month
$318.8K
latest month
12-month trend
B079TD7HG2
Natrol Melatonin 10 mg Gummies, Sleep Support for Adults, 90 Gummies | Supplement to Fall Asleep Faster & Stay Asleep Longer, Wake Up Refreshed, 100% Drug-Free, Strawberry-flavored, 45 Day Supply
30K
▼ 25.0%vs. prior month
$328.2K
latest month
12-month trend
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Best 10 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dixie is the best-performing 10 brand in July 2026, moving 160,000 units across 2 ASINs for 37.6% of Top 10 volume. PanOxyl follows with 100,000 units (23.5%), ahead of ANUA on 70,000 units (16.4%).
With 8 brands splitting the Top 10 and 77.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.12 to $22.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dixie
2 ASINs in Top 10
37.6%
Units
160K
Revenue
$2.8M
Avg. price
$18.78
B074PY4Y8Y
$14.48·★4.8·65.4K revsDixie Large Paper Plates, 10 Inch, 150 Count, 2X Stronger*, Microwave-Safe, Soak-Proof, Cut Resistant, Disposable Plates For Everyday Breakfast, Lunch, & Dinner Meals
Units sold100KB099BWGZBP
$23.08·★4.8·23.4K revsDixie Ultra, Large Paper Plates, 10 Inch, 172 Count (4 packs of 43 plates), 3X Stronger*, Heavy Duty, Microwave-Safe, Soak-Proof, Cut Resistant, Disposable Plates For Heavy, Messy Meals
Units sold60K
PanOxyl
1 ASIN in Top 10
23.5%
Units
100K
Revenue
$1.1M
Avg. price
$10.12
B081KL2QYJ
$10.12·★4.6·82.7K revsPanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube | Maximum Strength, Antibacterial Daily Cleanser, Treats & Prevents Acne, Non-Comedogenic, Vegan, Unscented, All Skin Types
Units sold100K
ANUA
1 ASIN in Top 10
16.4%
Units
70K
Revenue
$1.5M
Avg. price
$22.00
B0DG1DQ2S7
$22.00·★4.5·6.1K revsAnua Azelaic Acid 10 Hyaluron Redness Soothing Serum, 1.01 fl oz | Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare
Units sold70K
Trending 10 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00CVJ71X2 leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B002CMLHEC close behind at ▲ 166.7% MoM on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00CVJ71X2
It's A 10 Miracle Leave-In Product 2 Oz
Price
$8.99
Rating
4.7
Reviews
16.8K
Latest month sales
B002CMLHEC
It's a 10 Haircare Miracle Leave-In product, 10 fl. oz.
Price
$31.99
Rating
4.8
Reviews
16.4K
Latest month sales
B07Y98T14Q
Mattel Games Phase 10 Card Game in Storage Tin for Ages 7+
Unlock to view ASIN details and product titles
Price
$11.71
Rating
4.8
Reviews
19.9K
Latest month sales
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