Kerastase Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kerastase Shampoo sales on Amazon US totaled 245,900 units in July 2026 (▼ 39.7% vs. the prior month), generating an estimated $9,800,290 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.9% of unit volume and 39.8% of revenue, while a typical listing is priced at $43.83. The keyword itself pulled 99,866 Amazon queries over the same period (▲ 1.6% MoM).
Zooming out to the 12-month window ending July 2026, the kerastase shampoo Top 50 moved 2,814,200 units and $112,165,209 in cumulative sales — an average of 234,517 units and $9,347,101 per month. Monthly throughput topped out at 407,900 units in June 2026 and dipped to 153,300 in May 2026, leaving the latest reading 22.5% higher than August 2025.
Kerastase Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
245.9K
▼ 39.7% MoM
Monthly Revenue 2026/07
$9.8M
▼ 40.7% MoM
Top 10 Market Share 2026/07
43.9%
Kerastase Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kerastase shampoo listing on Amazon US in July 2026 is ASIN B0BJNX6R5X (Brand: L'Oreal Paris), which sold 20,000 units at $20.98 apiece — equal to 8.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 108,000 units and $3,900,300 in July 2026 — 43.9% of unit volume and 39.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kerastase Shampoo' on Amazon
July 2026
Is 43.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BJNX6R5X
L'Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dry, Dehydrated Hair, 72H Hydrating Hair Care, Infused with Hyaluronic Acid Complex, 53 Fl Oz Set
20K
▼ 33.3%vs. prior month
$389.8K
latest month
12-month trend
B003E1CYHO
Tea Tree Special Shampoo, Deep Cleans, Refreshes Scalp, For All Hair Types, Especially Oily Hair
10K
▲ 0.0%vs. prior month
$200K
latest month
12-month trend
B0098QPV3I
Moroccanoil Hydrating Shampoo
10K
▼ 50.0%vs. prior month
$286.5K
latest month
12-month trend
B07D37PQGL
OLAPLEX N°.4 Bond Maintenance™ Strengthening Shampoo | Bond Repair | For Medium, Thick, or Coarse Hair; Daily Use for Straight, Wavy, Curly, and Coily Hair of All Porosity Levels
10K
▼ 75.0%vs. prior month
$340K
latest month
12-month trend
B0CGSLVL8T
Dr. Groot Hair Thickening Shampoo, Korean Hair Care with Biotin, Rosemary Oil to Help Volumize Thinning, Damaged Hair, Hydrate Hair and Scalp, Biotin Shampoo, Scalp Revitalizing Solution
10K
▼ 50.0%vs. prior month
$330K
latest month
12-month trend
B0D4SBLLRJ
Olaplex Wash & Shine Hair Kit | Shampoo & Conditioner Set, Bonding Oil | For Medium-To-Coarse Hair; Color-Safe, Sulfate-Free Formula For All Hair Types And Textures
10K
▼ 80.0%vs. prior month
$680K
latest month
12-month trend
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Best Kerastase Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
KÉRASTASE is the best-performing kerastase shampoo brand in July 2026, moving 28,000 units across 3 ASINs for 25.9% of Top 10 volume. L'Oreal Paris follows with 20,000 units (18.5%), ahead of Olaplex on 20,000 units (18.5%).
With 7 brands splitting the Top 10 and 63.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $20.98 to $50.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
KÉRASTASE
3 ASINs in Top 10
25.9%
Units
28K
Revenue
$1.2M
Avg. price
$43.00
B0G3D8F18H
$33.00·★4.5·2.6K revsKerastase Genesis Hair Serum | Daily Strengthening Treatment for Weak or Damaged Hair | Nourishes and Reinforces Hair | Anti-Breakage | Silicone-Free | For Weakened Hair | Serum Fortifiant
Units sold10KB086TPQJTT
$64.00·★4.5·2.6K revsKerastase Genesis Hair Serum | Daily Strengthening Treatment for Weak or Damaged Hair | Nourishes and Reinforces Hair | Anti-Breakage | Silicone-Free | For Weakened Hair | Serum Fortifiant
Units sold9KB0F2QZQWDN
$32.00·★4.6·10.1K revsKerastase Nutritive 8H Magic Night Serum - Overnight Treatment for Dry Hair, Enhances Shine, Nourishes and Reduces Frizz, With Plant-Based Proteins, For All Hair Types
Units sold9K
L'Oreal Paris
1 ASIN in Top 10
18.5%
Units
20K
Revenue
$389.8K
Avg. price
$20.98
B0BJNX6R5X
$20.98·★4.7·6.8K revsL'Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dry, Dehydrated Hair, 72H Hydrating Hair Care, Infused with Hyaluronic Acid Complex, 53 Fl Oz Set
Units sold20K
Olaplex
2 ASINs in Top 10
18.5%
Units
20K
Revenue
$1M
Avg. price
$50.50
B07D37PQGL
$32.99·★4.6·83.6K revsOLAPLEX N°.4 Bond Maintenance™ Strengthening Shampoo | Bond Repair | For Medium, Thick, or Coarse Hair; Daily Use for Straight, Wavy, Curly, and Coily Hair of All Porosity Levels
Units sold10KB0D4SBLLRJ
$68.00·★4.6·5.8K revsOlaplex Wash & Shine Hair Kit | Shampoo & Conditioner Set, Bonding Oil | For Medium-To-Coarse Hair; Color-Safe, Sulfate-Free Formula For All Hair Types And Textures
Units sold10K
Trending Kerastase Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B086TPQJTT booked 9K units at $64.00, with ▲ 12.5% MoM change. On the growth side, B0BD2SKVTJ leads positive momentum with ▲ 66.7% MoM growth on 5K units, with B082RDKMNF close behind at ▲ 25.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B086TPQJTT
Kerastase Genesis Hair Serum | Daily Strengthening Treatment for Weak or Damaged Hair | Nourishes and Reinforces Hair | Anti-Breakage | Silicone-Free | For Weakened Hair | Serum Fortifiant
Price
$64.00
Rating
4.5
Reviews
2.6K
Latest month sales
B0BD2SKVTJ
EDENIKA BOTANICALS Rosemary Shampoo and Conditioner Set with 100% Rosemary Oil & Biotin for Thinning Hair, Anti-Hair Loss & Strengthening Botanical Formula, Women & Men, Sulfate-Free
Price
$20.46
Rating
4.3
Reviews
1.3K
Latest month sales
B082RDKMNF
Keratin Shampoo and Conditioner Set - Sulfate Free and Paraben Free - Salon Thickening Treatment for Dry, Damaged, Curly, Frizzy, Straight or Color Treated Hair - Anti Frizz Formula for Women and Men
Unlock to view ASIN details and product titles
Price
$24.99
Rating
4.3
Reviews
47.2K
Latest month sales
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