Polar Hair Care Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Polar Hair Care sales on Amazon US totaled 337,000 units in July 2026 (▼ 20.3% vs. the prior month), generating an estimated $13,798,340 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.1% of unit volume and 72.1% of revenue, while a typical listing is priced at $25.21. The keyword itself pulled 42,897 Amazon queries over the same period (▼ 40.7% MoM).
Zooming out to the 12-month window ending July 2026, the polar hair care Top 50 moved 3,637,350 units and $157,814,325 in cumulative sales — an average of 303,113 units and $13,151,194 per month. Monthly throughput topped out at 422,600 units in June 2026 and dipped to 201,500 in May 2026, leaving the latest reading 22.7% higher than August 2025.
Polar Hair Care Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
337K
▼ 20.3% MoM
Monthly Revenue 2026/07
$13.8M
▼ 15.3% MoM
Top 10 Market Share 2026/07
53.1%
Polar Hair Care Market Share & Sales Concentration on Amazon US — July 2026
The most-sold polar hair care listing on Amazon US in July 2026 is ASIN B07QZ5CTTF (Brand: Nutrafol), which sold 90,000 units at $88.00 apiece — equal to 26.7% of every unit tracked in this report and 9.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 179,000 units and $9,946,550 in July 2026 — 53.1% of unit volume and 72.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Polar Hair Care' on Amazon
July 2026
Is 53.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07QZ5CTTF
Nutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
90K
▼ 10.0%vs. prior month
$7.9M
latest month
12-month trend
B00JAHVSNM
Biolage Color Last Shampoo – For Color-Treated Hair | Soybean oil, stearic acid, vegan, paraben-free, mineral oil-free, cleanses, hydrates
10K
▲ 0.0%vs. prior month
$260K
latest month
12-month trend
B07D37SBHF
OLAPLEX N°.5 Bond Maintenance™ Strengthening Conditioner | Repair | For Medium-To-Coarse Hair; Color-Safe, Sulfate-Free Formula For All Hair Types And Textures
10K
▼ 66.7%vs. prior month
$340K
latest month
12-month trend
B07DCJ91HQ
COLOR WOW Dream Coat for Curly Hair – Anti-Frizz Curl and Wave Spray | Anti-frizz spray, for wavy and curly hair, smooths, defines, lightweight, build-up free. Style with or without heat.
10K
▼ 66.7%vs. prior month
$260K
latest month
12-month trend
B09YH6DC2W
Ivnil Black Hair Dye Shampoo Color Shampoo for Gray Coverage for Women Men | Easy to use at home, Effectively cover white hair
10K
▲ 0.0%vs. prior month
$202.8K
latest month
12-month trend
B0CGS2D8J8
Dr. Groot Miracle in Shower Moisturizing Treatment for Hair Loss, Korean Hair Care Rinse, Rosemary Oil for Smooth, Healthier-Looking Hair in 5 Seconds, Scalp Revitalizing Solution
10K
▲ 0.0%vs. prior month
$330K
latest month
12-month trend
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Best Polar Hair Care Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nutrafol is the best-performing polar hair care brand in July 2026, moving 90,000 units across 1 ASIN for 50.3% of Top 10 volume. Kitsch follows with 20,000 units (11.2%), ahead of Biolage on 10,000 units (5.6%).
With 9 brands splitting the Top 10 and 67.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.49 to $88.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nutrafol
1 ASIN in Top 10
50.3%
Units
90K
Revenue
$7.9M
Avg. price
$88.00
B07QZ5CTTF
$88.00·★4.1·15.7K revsNutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
Units sold90K
Kitsch
2 ASINs in Top 10
11.2%
Units
20K
Revenue
$277.1K
Avg. price
$15.49
B0G26HTDHK
$15.99·★4.6·997 revsKitsch Moisturizing Coconut Oil Hair Mask for Damaged Hair – 10 oz | Deep Conditioner for Women – Curly Hair Products Friendly – Frizz-Reducing Hair Care for Curly, Coily & All Hair Types
Units sold10KB0D9C6BW79
$14.99·★4.3·1.6K revsKitsch Argan Milk Leave In Conditioner Spray - 6.8oz | Hair Detangler Spray for Curly, Wavy, Fine, Dry & Damaged Hair Deeply moisturizes, Enhances Hair Softness – Made in the USA
Units sold10K
Biolage
1 ASIN in Top 10
5.6%
Units
10K
Revenue
$260K
Avg. price
$26.00
B00JAHVSNM
$26.00·★4.7·41.1K revsBiolage Color Last Shampoo – For Color-Treated Hair | Soybean oil, stearic acid, vegan, paraben-free, mineral oil-free, cleanses, hydrates
Units sold10K
Trending Polar Hair Care Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0G26HTDHK booked 10K units at $15.99, with ▲ 42.9% MoM change. On the growth side, B0F3377F7P leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B0F336CMMW close behind at ▲ 200.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G26HTDHK
Kitsch Moisturizing Coconut Oil Hair Mask for Damaged Hair – 10 oz | Deep Conditioner for Women – Curly Hair Products Friendly – Frizz-Reducing Hair Care for Curly, Coily & All Hair Types
Price
$15.99
Rating
4.6
Reviews
997
Latest month sales
B0F3377F7P
Polar Hair Dye Shampoo Light Brown Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Price
$34.95
Rating
2.8
Reviews
1.1K
Latest month sales
B0F336CMMW
Polar Hair Dye Shampoo Medium Brown Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Unlock to view ASIN details and product titles
Price
$34.95
Rating
2.9
Reviews
2K
Latest month sales
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