Wisp Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Wisp sales on Amazon US totaled 100,650 units in July 2026 (▼ 10.7% vs. the prior month), generating an estimated $1,498,210 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.5% of unit volume and 76.2% of revenue, while a typical listing is priced at $14.88. The keyword itself pulled 34,084 Amazon queries over the same period (▲ 33.8% MoM).
Zooming out to the 12-month window ending July 2026, the wisp Top 50 moved 877,000 units and $13,143,149 in cumulative sales — an average of 73,083 units and $1,095,262 per month. Monthly throughput topped out at 112,650 units in June 2026 and dipped to 51,600 in September 2025, leaving the latest reading 81.5% higher than August 2025.
Wisp Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
100.7K
▼ 10.7% MoM
Monthly Revenue 2026/07
$1.5M
▼ 7.5% MoM
Top 10 Market Share 2026/07
74.5%
Wisp Market Share & Sales Concentration on Amazon US — July 2026
The most-sold wisp listing on Amazon US in July 2026 is ASIN B071DPCBQG (Brand: Colgate), which sold 20,000 units at $21.46 apiece — equal to 19.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 75,000 units and $1,141,310 in July 2026 — 74.5% of unit volume and 76.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Wisp' on Amazon
July 2026
Is 74.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B071DPCBQG
Colgate Wisp Disposable Toothbrushes for Travel, Pack of 4, 96 Total Count | No Water Needed, Mini Travel Toothbrushes, No Rinsing, Soft Pick for Hard-to-Reach Areas, MaxFresh Peppermint Flavor
20K
▲ 0.0%vs. prior month
$431.2K
latest month
12-month trend
B0DNZ4GBYV
Mini Disposable Toothbrushes with Toothpaste and Toothpick, Tongue Cleaners, Reduce Bad Breath, Tongue Scraper, Prepasted Toothbrush, Pick for Work or Travel (Mint, 20pcs)
10K
▼ 50.0%vs. prior month
$87.1K
latest month
12-month trend
B0FVXK375G
GuruNanda Disposable Travel Toothbrush 2.0, Fluoride Free Toothpaste, 21 ct | 6-In-1 Ready-To-Go Soft Toothbrushes with Tongue Scraper, Floss & Toothpick|Individually Wrapped|Made with Recycled Plastic
8K
▲ 0.0%vs. prior month
$117.9K
latest month
12-month trend
B0F5Q3GTBN
GuruNanda Disposable Travel Toothbrush 1.0, Fluoride Free Toothpaste, 70 ct | 2-In 1 Ready-To-Go Soft Bristle Toothbrushes with Toothpick|Individually Wrapped Travel Essentials|Made with Recycled Plastic
8K
▼ 20.0%vs. prior month
$226K
latest month
12-month trend
B009MHV3VW
DenTek Interdental Brushes, Advanced Clean Slim Brush, 32 Count | Mint Flavor, Fits Extra Tight Spaces Between Teeth, Removes Plaque, Good for Orthodontics, Flexible Brush
7K
▼ 12.5%vs. prior month
$40.5K
latest month
12-month trend
B0DC9859PV
5 in 1 Mini Brushes-Disposable Toothbrushes with Toothpaste + Floss + Pick + Tongue Scraper | Travel Size | Individually Wrapped | Soft | Mint | Travel Set (Mint, 26 pcs)
5K
▼ 28.6%vs. prior month
$46.4K
latest month
12-month trend
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Best Wisp Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Colgate is the best-performing wisp brand in July 2026, moving 25,000 units across 2 ASINs for 33.3% of Top 10 volume. GuruNanda follows with 16,000 units (21.3%), ahead of Malisseladi on 15,000 units (20.0%).
With 7 brands splitting the Top 10 and 74.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.20 to $22.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Colgate
2 ASINs in Top 10
33.3%
Units
25K
Revenue
$485.5K
Avg. price
$17.08
B071DPCBQG
$21.46·★4.7·28.5K revsColgate Wisp Disposable Toothbrushes for Travel, Pack of 4, 96 Total Count | No Water Needed, Mini Travel Toothbrushes, No Rinsing, Soft Pick for Hard-to-Reach Areas, MaxFresh Peppermint Flavor
Units sold20KB01M1S8RW3
$12.70·★4.6·4.2K revsColgate Optic White Wisp Disposable Mini Toothbrush, Cool Mint - 24 Count
Units sold5K
GuruNanda
2 ASINs in Top 10
21.3%
Units
16K
Revenue
$343.9K
Avg. price
$22.49
B0FVXK375G
$14.99·★4.7·655 revsGuruNanda Disposable Travel Toothbrush 2.0, Fluoride Free Toothpaste, 21 ct | 6-In-1 Ready-To-Go Soft Toothbrushes with Tongue Scraper, Floss & Toothpick|Individually Wrapped|Made with Recycled Plastic
Units sold8KB0F5Q3GTBN
$29.99·★4.5·2.2K revsGuruNanda Disposable Travel Toothbrush 1.0, Fluoride Free Toothpaste, 70 ct | 2-In 1 Ready-To-Go Soft Bristle Toothbrushes with Toothpick|Individually Wrapped Travel Essentials|Made with Recycled Plastic
Units sold8K
Malisseladi
2 ASINs in Top 10
20.0%
Units
15K
Revenue
$133.6K
Avg. price
$9.20
B0DNZ4GBYV
$8.90·★4.5·1.4K revsMini Disposable Toothbrushes with Toothpaste and Toothpick, Tongue Cleaners, Reduce Bad Breath, Tongue Scraper, Prepasted Toothbrush, Pick for Work or Travel (Mint, 20pcs)
Units sold10KB0DC9859PV
$9.50·★4.4·1K revs5 in 1 Mini Brushes-Disposable Toothbrushes with Toothpaste + Floss + Pick + Tongue Scraper | Travel Size | Individually Wrapped | Soft | Mint | Travel Set (Mint, 26 pcs)
Units sold5K
Trending Wisp Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0131KA7G2 booked 3K units at $12.20, with ▲ 0.0% MoM change. On the growth side, B0GWVSMV7S leads positive momentum with ▲ 900.0% MoM growth on 2K units, with B0GQ3LCWHY close behind at ▲ 400.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0131KA7G2
Crest Scope | Mini Brushes-Disposable Toothbrushes with Toothpaste and Pick for Work or Travel (12count, 6 Pack (12 Brushes))
Price
$12.20
Rating
4.4
Reviews
5.8K
Latest month sales
B0GWVSMV7S
36 Pack Pre-Pasted Mint Disposable Toothbrushes – Individually Wrapped Mini Ultra Soft Bristles Toothbrush - Fluoride Free No Rinsing - 3-in-1 with Floss Pick Tongue Cleaner for Braces Travel Camping
Price
$9.99
Rating
4.5
Reviews
64
Latest month sales
B0GQ3LCWHY
48 Pack Mini Disposable Toothbrushes, 5-in-1 Prepasted Travel Toothbrush with Toothpaste Beads, Floss, Tongue Scraper & Pick, 4 Flavors for Portable Oral Care during Travel, Camping, Office & Home
Unlock to view ASIN details and product titles
Price
$15.99
Rating
3.8
Reviews
47
Latest month sales
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