Oral B Toothbrush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Oral B Toothbrush sales on Amazon US totaled 411,900 units in July 2026 (▼ 1.0% vs. the prior month), generating an estimated $12,909,761 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.4% of unit volume and 45.2% of revenue, while a typical listing is priced at $39.42. The keyword itself pulled 19,452 Amazon queries over the same period (▲ 5.4% MoM).
Zooming out to the 12-month window ending July 2026, the oral b toothbrush Top 50 moved 4,798,050 units and $156,017,884 in cumulative sales — an average of 399,838 units and $13,001,490 per month. Monthly throughput topped out at 540,750 units in November 2025 and dipped to 204,100 in May 2026, leaving the latest reading 1.0% higher than August 2025.
Oral B Toothbrush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
411.9K
▼ 1.0% MoM
Monthly Revenue 2026/07
$12.9M
▼ 4.3% MoM
Top 10 Market Share 2026/07
53.4%
Oral B Toothbrush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold oral b toothbrush listing on Amazon US in July 2026 is ASIN B072YVWBXH (Brand: Aquasonic), which sold 60,000 units at $29.95 apiece — equal to 14.6% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 220,000 units and $5,834,200 in July 2026 — 53.4% of unit volume and 45.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Oral B Toothbrush' on Amazon
July 2026
Is 53.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B072YVWBXH
Aquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
60K
▲ 50.0%vs. prior month
$2.2M
latest month
12-month trend
B00RCK2JCI
Replacement Toothbrush Heads Compatible with Oral B Braun, 12 Pcs | Professional Electric Toothbrush Brush Heads, Compatible with Oral B Replacement Heads Refill, 7000/Pro 1000/9600/500/3000
20K
▼ 33.3%vs. prior month
$196.8K
latest month
12-month trend
B07MH9CH76
Oral-B 3D White Charcoal Manual Toothbrush, 2-Pack, Medium Bristles, Teeth Whitening Brushes for Adults
20K
▼ 33.3%vs. prior month
$137.8K
latest month
12-month trend
B003UKM9CO
Oral-B Pro 1000 Rechargeable Electric Toothbrush, White
20K
▲ 0.0%vs. prior month
$998.8K
latest month
12-month trend
B00LVUSVU4
Oral B Cross Action Electric Toothbrush Replacement Brush Heads Refill, 4Count
20K
▲ 0.0%vs. prior month
$367.6K
latest month
12-month trend
B01KZ6V00W
Oral-B Pro Clean Cross Action Toothbrushes, Deep Plaque Removal, 6 Count
20K
▲ 100.0%vs. prior month
$336K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Oral B Toothbrush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Oral-B is the best-performing oral b toothbrush brand in July 2026, moving 140,000 units across 8 ASINs for 63.6% of Top 10 volume. Aquasonic follows with 60,000 units (27.3%), ahead of GENKENT on 20,000 units (9.1%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $29.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Oral-B
8 ASINs in Top 10
63.6%
Units
140K
Revenue
$3.5M
Avg. price
$25.81
B07MH9CH76
$6.97·★4.7·30.1K revsOral-B 3D White Charcoal Manual Toothbrush, 2-Pack, Medium Bristles, Teeth Whitening Brushes for Adults
Units sold20KB003UKM9CO
$49.94·★4.4·62.7K revsOral-B Pro 1000 Rechargeable Electric Toothbrush, White
Units sold20KB00LVUSVU4
$18.52·★4.8·93.4K revsOral B Cross Action Electric Toothbrush Replacement Brush Heads Refill, 4Count
Units sold20KB01KZ6V00W
$17.93·★4.7·22.9K revsOral-B Pro Clean Cross Action Toothbrushes, Deep Plaque Removal, 6 Count
Units sold20KB088CH8J8W
$19.22·★4.7·5.9K revsOral-B iO Series Ultimate Clean Electric Toothbrush Replacement Brush Heads for an Oral-B Electric Toothbrush, 2 Count, White
Units sold20KB089F7N4XF
$33.00·★4.8·11.2K revsOral-B iO Ultimate Clean Replacement Brush Heads, Advanced Deep Cleaning, Black, Pack of 4
Units sold20KB01AKGRTUM
$49.94·★4.5·105.6K revsOral-B Pro 1000 Rechargeable Electric Toothbrush, Black
Units sold10KB008I2IKI6
$10.97·★4.5·31.6K revsOral-B 3D White Action Power Toothbrush, 1 Count (Colors May Vary), Multi-colored
Units sold10K
Aquasonic
1 ASIN in Top 10
27.3%
Units
60K
Revenue
$2.2M
Avg. price
$29.95
B072YVWBXH
$29.95·★4.5·137.8K revsAquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
Units sold60K
GENKENT
1 ASIN in Top 10
9.1%
Units
20K
Revenue
$196.8K
Avg. price
$9.99
B00RCK2JCI
$9.99·★4.5·20.5K revsReplacement Toothbrush Heads Compatible with Oral B Braun, 12 Pcs | Professional Electric Toothbrush Brush Heads, Compatible with Oral B Replacement Heads Refill, 7000/Pro 1000/9600/500/3000
Units sold20K
Trending Oral B Toothbrush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B01KZ6V00W leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B089F7N4XF close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01KZ6V00W
Oral-B Pro Clean Cross Action Toothbrushes, Deep Plaque Removal, 6 Count
Price
$17.93
Rating
4.7
Reviews
22.9K
Latest month sales
B089F7N4XF
Oral-B iO Ultimate Clean Replacement Brush Heads, Advanced Deep Cleaning, Black, Pack of 4
Price
$33.00
Rating
4.8
Reviews
11.2K
Latest month sales
B0G156GM21
Oral-B Rechargeable Electric Toothbrush, iO3 Limited Deep Clean, 3 Cleaning Modes, Visual Pressure Sensor to Protect Gums, 2 Brush Heads, Travel Case, Azalea Pink
Unlock to view ASIN details and product titles
Price
$109.99
Rating
4.3
Reviews
18.8K
Latest month sales
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