Wipes For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Wipes For Women sales on Amazon US totaled 1,167,000 units in July 2026 (▼ 12.4% vs. the prior month), generating an estimated $15,152,420 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.8% of unit volume and 63.7% of revenue, while a typical listing is priced at $13.10. The keyword itself pulled 19,631 Amazon queries over the same period (▼ 1.4% MoM).
Zooming out to the 12-month window ending July 2026, the wipes for women Top 50 moved 13,975,900 units and $188,168,027 in cumulative sales — an average of 1,164,658 units and $15,680,669 per month. Monthly throughput topped out at 1,332,000 units in June 2026 and dipped to 792,100 in May 2026, leaving the latest reading 2.8% lower than August 2025.
Wipes For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.2M
▼ 12.4% MoM
Monthly Revenue 2026/07
$15.2M
▼ 13.9% MoM
Top 10 Market Share 2026/07
60.8%
Wipes For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold wipes for women listing on Amazon US in July 2026 is ASIN B00U2VQZDS (Brand: Neutrogena), which sold 100,000 units at $9.97 apiece — equal to 8.6% of every unit tracked in this report.
The Top 10 ASINs account for 710,000 units and $9,648,000 in July 2026 — 60.8% of unit volume and 63.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Wipes For Women' on Amazon
July 2026
Is 60.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00U2VQZDS
Neutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct | Plant-Based Micellar Water Cleansing Cloths, Gently Removes Oil, Dirt & Waterproof Makeup, No Heavy Residue, Alcohol-Free
100K
▲ 0.0%vs. prior month
$997K
latest month
12-month trend
B07ND3WR64
Cottonelle Fresh Feel Flushable Wet Wipes, Adult Wet Wipes, 8 Flip-Top Packs, 42 Wipes Per Pack (336 Total Wipes)
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B095KCG1Q2
Amazon Basics Flushable Wipes, Fragrance Free, Adult Wet Wipes,126 Count (3 Packs of 42), Packaging May Vary
100K
▲ 0.0%vs. prior month
$458K
latest month
12-month trend
B07SCL613T
Huggies Natural Care Sensitive Baby Wipes, Unscented, Hypoallergenic, 99% Purified Water, 12 Flip-Top Packs (768 Wipes Total), Packaging May Vary
70K
▼ 30.0%vs. prior month
$1.5M
latest month
12-month trend
B010NE2XPC
DUDE Wipes Unscented Adult Flushable Wet Wipes, Sensitive Skin, 288 Count | 99% water, extra large flushable butt wipes. Fragrance free, hypoallergenic, vitamin E and aloe. Septic safe. 6 packs of 48.
60K
▼ 14.3%vs. prior month
$1.2M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Wipes For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Neutrogena is the best-performing wipes for women brand in July 2026, moving 150,000 units across 2 ASINs for 21.1% of Top 10 volume. Cottonelle follows with 140,000 units (19.7%), ahead of CLEAN SKIN CLUB on 100,000 units (14.1%).
Volume is spread across 7 brands, with the top three holding 54.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.72 to $17.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Neutrogena
2 ASINs in Top 10
21.1%
Units
150K
Revenue
$1.3M
Avg. price
$8.72
B00U2VQZDS
$9.97·★4.8·121.3K revsNeutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct | Plant-Based Micellar Water Cleansing Cloths, Gently Removes Oil, Dirt & Waterproof Makeup, No Heavy Residue, Alcohol-Free
Units sold100KB07GKVBQDG
$7.47·★4.8·74.7K revsNeutrogena Makeup Remover Towelettes, Daily Single Face Towelettes, 20 Ct | Makeup Remover, Makeup Removing Cleansing Wipes, Suitable for Dirt & Oil Removal, Alcohol-Free
Units sold50K
Cottonelle
2 ASINs in Top 10
19.7%
Units
140K
Revenue
$1.5M
Avg. price
$9.49
B07ND3WR64
$9.89·★4.7·186.6K revsCottonelle Fresh Feel Flushable Wet Wipes, Adult Wet Wipes, 8 Flip-Top Packs, 42 Wipes Per Pack (336 Total Wipes)
Units sold100KB085M544GG
$9.09·★4.7·186.6K revsCottonelle GentlePlus Flushable Wipes, 8 Packs, 42 Wipes per Pack
Units sold40K
CLEAN SKIN CLUB
1 ASIN in Top 10
14.1%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
Trending Wipes For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B085M544GG booked 40K units at $9.09, with ▲ 0.0% MoM change. On the growth side, B08VMWQ6BF leads positive momentum with ▲ 33.3% MoM growth on 40K units, with B0FHK5SDKY close behind at ▲ 33.3% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B085M544GG
Cottonelle GentlePlus Flushable Wipes, 8 Packs, 42 Wipes per Pack
Price
$9.09
Rating
4.7
Reviews
186.6K
Latest month sales
B08VMWQ6BF
Cottonelle GentlePlus Flushable Wipes, 4 Packs, 42 Wipes per Pack
Price
$4.09
Rating
4.7
Reviews
186.6K
Latest month sales
B0FHK5SDKY
Amazon Basics Flushable Wipes, Coconut Scent, Hypoallergenic, Dermatologically Tested, 2 Packs of 48 (96 Count)
Unlock to view ASIN details and product titles
Price
$3.43
Rating
4.5
Reviews
291
Latest month sales
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