Organic Tampons Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Organic Tampons sales on Amazon US totaled 172,100 units in July 2026 (▲ 2.0% vs. the prior month), generating an estimated $2,752,905 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.6% of unit volume and 53.2% of revenue, while a typical listing is priced at $19.15. The keyword itself pulled 51,120 Amazon queries over the same period (▲ 10.0% MoM).
Zooming out to the 12-month window ending July 2026, the organic tampons Top 50 moved 1,738,200 units and $27,100,957 in cumulative sales — an average of 144,850 units and $2,258,413 per month. Monthly throughput topped out at 172,100 units in July 2026 and dipped to 93,600 in May 2026, leaving the latest reading 17.6% higher than August 2025.
Organic Tampons Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
172.1K
▲ 2.0% MoM
Monthly Revenue 2026/07
$2.8M
▲ 5.9% MoM
Top 10 Market Share 2026/07
61.6%
Organic Tampons Market Share & Sales Concentration on Amazon US — July 2026
The most-sold organic tampons listing on Amazon US in July 2026 is ASIN B08L4Q75QP (Brand: Playtex), which sold 30,000 units at $9.97 apiece — equal to 17.4% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 106,000 units and $1,464,180 in July 2026 — 61.6% of unit volume and 53.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Organic Tampons' on Amazon
July 2026
Is 61.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08L4Q75QP
Playtex Sport Tampons, Multipack Regular/Super, Fragrance Free, 48 ct
30K
▲ 0.0%vs. prior month
$298.2K
latest month
12-month trend
B083C6BYG9
Rael Slim Applicator Tampons with Organic Cotton Core (40 Ct, Bundle) | Period Tampons for Women, Multipack, Regular & Super Absorbency, BPA-Free, Chlorine-Free, Leak Locker Technology, Unscented
10K
▲ 0.0%vs. prior month
$189.9K
latest month
12-month trend
B083M24HGP
U by Kotex Click Compact Tampons, Regular/Super, Unscented, 45 Count | BPA Free, Gynecologist Tested, Smooth Tip Insertion, Individually Wrapped, Pocket-Ready, Leak Free Protection
10K
▲ 0.0%vs. prior month
$102.9K
latest month
12-month trend
B0CPD78HL2
L. Cotton Tampons Regular/Super Absorbency Multipack, Contains an Organic Cotton Core, Made Without Synthetic Pesticides, or Fragrances, 84 Count (2 Packs of 42)
10K
▲ 0.0%vs. prior month
$269.4K
latest month
12-month trend
B01MY0G733
Tampax Pearl Tampons for Women Multipack, with LeakGuard Braid, Regular/Super Absorbency, Unscented, 34 Count
9K
▲ 0.0%vs. prior month
$80.5K
latest month
12-month trend
B06ZYRXLNV
Cora Organic Cotton Tampons Multipack (18 Regular, 18 Super Tampons) | Comfortable Leak Protection, Expands to Your Shape, Made Without Chlorine, Pesticides, or Rayon, Organic Cotton Feminine Care
9K
▲ 12.5%vs. prior month
$166.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Organic Tampons Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Playtex is the best-performing organic tampons brand in July 2026, moving 30,000 units across 1 ASIN for 28.3% of Top 10 volume. o.b. follows with 14,000 units (13.2%), ahead of Rael on 10,000 units (9.4%).
Volume is spread across 9 brands, with the top three holding 50.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.09 to $18.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Playtex
1 ASIN in Top 10
28.3%
Units
30K
Revenue
$298.2K
Avg. price
$9.97
B08L4Q75QP
$9.97·★4.8·10.8K revsPlaytex Sport Tampons, Multipack Regular/Super, Fragrance Free, 48 ct
Units sold30K
o.b.
2 ASINs in Top 10
13.2%
Units
14K
Revenue
$112.4K
Avg. price
$8.09
B00NJNJ6WI
$7.68·★4.8·3.9K revso.b. No Applicator Tampons Multipack (Regular/Super/Super Plus), 40 ct
Units sold8KB00NJNJCI6
$8.49·★4.8·3K revso.b. No Applicator Tampons Regular, Applicator, Free Fragrance Free, 40 ct
Units sold6K
Rael
1 ASIN in Top 10
9.4%
Units
10K
Revenue
$189.9K
Avg. price
$18.99
B083C6BYG9
$18.99·★4.4·3.7K revsRael Slim Applicator Tampons with Organic Cotton Core (40 Ct, Bundle) | Period Tampons for Women, Multipack, Regular & Super Absorbency, BPA-Free, Chlorine-Free, Leak Locker Technology, Unscented
Units sold10K
Trending Organic Tampons Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0742KBL83 leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B00005368L close behind at ▲ 150.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0742KBL83
Cora Organic Cotton Tampons Multipack (18 Light, 18 Regular Tampons) | Comfortable Leak Protection, Expands to Your Shape, Made Without Chlorine, Pesticides, or Rayon, Organic Cotton Feminine Care
Price
$18.49
Rating
4.4
Reviews
1.8K
Latest month sales
B00005368L
natracare Non-Applicator 100% Organic Cotton Tampons, Regular, Totally Chlorine Free, Biodegradable and Compostable (1 Pack, 20 Tampons Total)
Price
$8.09
Rating
4.4
Reviews
606
Latest month sales
B07JVLMMQ4
Cora Organic Cotton Tampons (36 Super Plus Tampons) | Comfortable Leak Protection, Expands to Your Shape, Made Without Chlorine, Pesticides, or Rayon, Organic Cotton Feminine Care
Unlock to view ASIN details and product titles
Price
$19.49
Rating
4.1
Reviews
1.6K
Latest month sales
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