Vaginal Wipes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vaginal Wipes sales on Amazon US totaled 596,000 units in July 2026 (▼ 11.2% vs. the prior month), generating an estimated $7,205,470 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.1% of unit volume and 64.2% of revenue, while a typical listing is priced at $12.79. The keyword itself pulled 28,704 Amazon queries over the same period (▲ 5.6% MoM).
Zooming out to the 12-month window ending July 2026, the vaginal wipes Top 50 moved 6,668,200 units and $83,169,600 in cumulative sales — an average of 555,683 units and $6,930,800 per month. Monthly throughput topped out at 670,800 units in June 2026 and dipped to 363,100 in May 2026, leaving the latest reading 4.2% higher than August 2025.
Vaginal Wipes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
596K
▼ 11.2% MoM
Monthly Revenue 2026/07
$7.2M
▼ 12.9% MoM
Top 10 Market Share 2026/07
67.1%
Vaginal Wipes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vaginal wipes listing on Amazon US in July 2026 is ASIN B07ND3WR64 (Brand: Cottonelle), which sold 100,000 units at $13.09 apiece — equal to 16.8% of every unit tracked in this report.
The Top 10 ASINs account for 400,000 units and $4,629,500 in July 2026 — 67.1% of unit volume and 64.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vaginal Wipes' on Amazon
July 2026
Is 67.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07ND3WR64
Cottonelle Fresh Feel Flushable Wet Wipes, Adult Wet Wipes, 8 Flip-Top Packs, 42 Wipes Per Pack (336 Total Wipes)
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B095KCG1Q2
Amazon Basics Flushable Wipes, Fragrance Free, Adult Wet Wipes,126 Count (3 Packs of 42), Packaging May Vary
100K
▲ 0.0%vs. prior month
$458K
latest month
12-month trend
B010NE2XPC
DUDE Wipes Unscented Adult Flushable Wet Wipes, Sensitive Skin, 288 Count | 99% water, extra large flushable butt wipes. Fragrance free, hypoallergenic, vitamin E and aloe. Septic safe. 6 packs of 48.
60K
▼ 14.3%vs. prior month
$1.2M
latest month
12-month trend
B01NAPQ4QP
DUDE Wipes Unscented Adult Flushable Wet Wipes, Sensitive Skin, 144 Count | 99% water, extra large flushable butt wipes. Fragrance free, hypoallergenic, vitamin E and aloe. Septic safe. 3 packs of 48.
50K
▼ 28.6%vs. prior month
$582K
latest month
12-month trend
B085M544GG
Cottonelle GentlePlus Flushable Wipes, 8 Packs, 42 Wipes per Pack
40K
▲ 0.0%vs. prior month
$441.6K
latest month
12-month trend
B0071Q5PL0
VMAGIC by Medicine Mama Organic Vulva Balm – Intimate Skin Care, Menopause Support – Relieves Feminine Dryness, Itching & Irritation – Hormone Free, Vaginal Moisturizer for Women – 2 oz
10K
▲ 0.0%vs. prior month
$299.9K
latest month
12-month trend
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Best Vaginal Wipes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Cottonelle is the best-performing vaginal wipes brand in July 2026, moving 140,000 units across 2 ASINs for 35.0% of Top 10 volume. DUDE Wipes follows with 120,000 units (30.0%), ahead of Amazon Basics on 100,000 units (25.0%).
With 7 brands splitting the Top 10 and 90.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.81 to $14.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Cottonelle
2 ASINs in Top 10
35.0%
Units
140K
Revenue
$1.5M
Avg. price
$13.53
B07ND3WR64
$13.09·★4.7·186.5K revsCottonelle Fresh Feel Flushable Wet Wipes, Adult Wet Wipes, 8 Flip-Top Packs, 42 Wipes Per Pack (336 Total Wipes)
Units sold100KB085M544GG
$13.97·★4.7·186.6K revsCottonelle GentlePlus Flushable Wipes, 8 Packs, 42 Wipes per Pack
Units sold40K
DUDE Wipes
3 ASINs in Top 10
30.0%
Units
120K
Revenue
$1.9M
Avg. price
$14.95
B010NE2XPC
$20.58·★4.7·243K revsDUDE Wipes Unscented Adult Flushable Wet Wipes, Sensitive Skin, 288 Count | 99% water, extra large flushable butt wipes. Fragrance free, hypoallergenic, vitamin E and aloe. Septic safe. 6 packs of 48.
Units sold60KB01NAPQ4QP
$11.99·★4.7·243K revsDUDE Wipes Unscented Adult Flushable Wet Wipes, Sensitive Skin, 144 Count | 99% water, extra large flushable butt wipes. Fragrance free, hypoallergenic, vitamin E and aloe. Septic safe. 3 packs of 48.
Units sold50KB0D71GNV8T
$12.27·★4.7·243K revsDUDE Wipes Shea BUTTer Adult Flushable Wet Wipes, Moisturizing, 144 Count | 99% water, extra large flushable butt wipes. Moisturizing coconut oil, vitamin E and aloe. Septic safe. 3 packs of 48.
Units sold10K
Amazon Basics
1 ASIN in Top 10
25.0%
Units
100K
Revenue
$458K
Avg. price
$4.81
B095KCG1Q2
$4.81·★4.5·52.7K revsAmazon Basics Flushable Wipes, Fragrance Free, Adult Wet Wipes,126 Count (3 Packs of 42), Packaging May Vary
Units sold100K
Trending Vaginal Wipes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B08S4L177D leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0DMFZ9FLV close behind at ▲ 150.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08S4L177D
Amazon Basics Flushable Feminine Hygiene Wipes, pH Balanced, Gynecologist Tested, Septic and Sewer Safe, Fresh Scent, Alcohol Free, 168 Count (4 Packs of 42)
Price
$12.99
Rating
4.4
Reviews
1.5K
Latest month sales
B0DMFZ9FLV
Her Fantasy Box | Everywhere Wipes – 100% Organic Cotton, Gentle & Refreshing, pH-Balanced, Fragrance-Free, Plant-Powered for Body, Face & Intimate Areas, Ideal for Sensitive Skin - 1 Pack, 15 Wipes
Price
$6.99
Rating
4.7
Reviews
886
Latest month sales
B0G267MLPM
Feminine Wipes for Women – Flushable pH Balanced Wipes, 99% Water & Aloe – Unscented, Gentle Intimate & Period Care with Odor Protection – Daily Hygiene & Travel Essentials – 8 Pack, 48 Wipes
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.8
Reviews
250
Latest month sales
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