Bonafide Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bonafide sales on Amazon US totaled 205,300 units in July 2026 (▼ 1.0% vs. the prior month), generating an estimated $6,038,950 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 83.8% of unit volume and 80.4% of revenue, while a typical listing is priced at $35.29. The keyword itself pulled 27,217 Amazon queries over the same period (▼ 3.6% MoM).
Zooming out to the 12-month window ending July 2026, the bonafide Top 50 moved 2,353,950 units and $68,494,767 in cumulative sales — an average of 196,163 units and $5,707,897 per month. Monthly throughput topped out at 220,600 units in January 2026 and dipped to 136,650 in May 2026, leaving the latest reading 22.3% higher than August 2025.
Bonafide Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
205.3K
▼ 1.0% MoM
Monthly Revenue 2026/07
$6M
▲ 2.4% MoM
Top 10 Market Share 2026/07
83.8%
Bonafide Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bonafide listing on Amazon US in July 2026 is ASIN B0D5FZGY8W (Brand: O Positiv), which sold 100,000 units at $28.97 apiece — equal to 48.7% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 172,000 units and $4,852,940 in July 2026 — 83.8% of unit volume and 80.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bonafide' on Amazon
July 2026
Is 83.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D5FZGY8W
URO Vaginal Probiotics for Odor, Flora & pH Balance – 1-Month Supply
100K
▲ 0.0%vs. prior month
$2.9M
latest month
12-month trend
B0FF5DT337
URO Vaginal Moisture & Mood with KSM-66® Ashwagandha – 30-Day Supply
30K
▲ 0.0%vs. prior month
$868.5K
latest month
12-month trend
B0071Q5PL0
VMAGIC by Medicine Mama Organic Vulva Balm – Intimate Skin Care, Menopause Support – Relieves Feminine Dryness, Itching & Irritation – Hormone Free, Vaginal Moisturizer for Women – 2 oz
10K
▲ 0.0%vs. prior month
$299.9K
latest month
12-month trend
B00TDDI6IS
Bona Fide Beauty Czech Glass Nail File with Case in Pastel Green Violet | Crystal File for Natural Nails with Protective Case, Nail Care Tool Gifts for Women, Fine Grit Gentle Nail Care
6K
▼ 25.0%vs. prior month
$59.3K
latest month
12-month trend
B0D6HZ1N99
Bonafide Revaree Plus, 10 mg Hyaluronic Acid, 1 Month Supply | Extra Strength Vaginal Moisturizer, Hormone-Free, For Vaginal Dryness Associated with Pain & Sensitive Tissue
6K
▲ 0.0%vs. prior month
$420K
latest month
12-month trend
B07FL8DVXC
Replens External Comfort Gel to Soothe Vaginal Dryness, 1.5 Oz | Daily Comfort Gel, Relieves Dryness and Discomfort, Hormone-Free, Fragrance Free, Estrogen Free
5K
▲ 0.0%vs. prior month
$47.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bonafide Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
O Positiv is the best-performing bonafide brand in July 2026, moving 130,000 units across 2 ASINs for 75.6% of Top 10 volume. BONA FIDE BEAUTY follows with 11,000 units (6.4%), ahead of Medicine Mama on 10,000 units (5.8%).
With 7 brands splitting the Top 10 and 87.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.72 to $29.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
O Positiv
2 ASINs in Top 10
75.6%
Units
130K
Revenue
$3.7M
Avg. price
$28.97
B0D5FZGY8W
$28.97·★4.6·37.6K revsURO Vaginal Probiotics for Odor, Flora & pH Balance – 1-Month Supply
Units sold100KB0FF5DT337
$28.97·★4.4·4.4K revsURO Vaginal Moisture & Mood with KSM-66® Ashwagandha – 30-Day Supply
Units sold30K
BONA FIDE BEAUTY
2 ASINs in Top 10
6.4%
Units
11K
Revenue
$106.8K
Avg. price
$9.72
B00TDDI6IS
$9.95·★4.7·33K revsBona Fide Beauty Czech Glass Nail File with Case in Pastel Green Violet | Crystal File for Natural Nails with Protective Case, Nail Care Tool Gifts for Women, Fine Grit Gentle Nail Care
Units sold6KB09X6595VN
$9.49·★4.7·33K revsBona Fide Beauty Czech Glass Nail File (Clear Color) with Silver Hardcase | Genuine Czech glass nail file for natural nails, keratin sealing nail file, fingernail file with protective case
Units sold5K
Medicine Mama
1 ASIN in Top 10
5.8%
Units
10K
Revenue
$299.9K
Avg. price
$29.99
B0071Q5PL0
$29.99·★4.4·15.3K revsVMAGIC by Medicine Mama Organic Vulva Balm – Intimate Skin Care, Menopause Support – Relieves Feminine Dryness, Itching & Irritation – Hormone Free, Vaginal Moisturizer for Women – 2 oz
Units sold10K
Trending Bonafide Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000BWZ9U8 booked 2K units at $23.23, with ▲ 0.0% MoM change. On the growth side, B0FN8CSXDY leads positive momentum with ▲ 166.7% MoM growth on 800 units, with B0FZDR66NM close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000BWZ9U8
Bonide Insect Control Systemic Granules, 4 lbs. Ready-to- Water Resistant Long Lasting Protection Outdoor Use | Ready-to-Use, Water Resistant, Long Lasting Protection for Outdoor Use
Price
$23.23
Rating
4.6
Reviews
6.8K
Latest month sales
B0FN8CSXDY
Bonafide Ristela Mixes Intimacy Support Supplement – 1 Month Supply | Hormone-Free, Clinically Studied, Helps Increase Arousal & Sexual Function
Price
$47.99
Rating
4.2
Reviews
191
Latest month sales
B0FZDR66NM
Bonafide Clairvee Vaginal Probiotic for Relief from Odor, Itching, & Discharge. — 1-Month Supply (15 Capsules)
Unlock to view ASIN details and product titles
Price
$39.99
Rating
4.4
Reviews
127
Latest month sales
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