White Out Pen Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
White Out Pen sales on Amazon US totaled 209,000 units in July 2026 (▲ 23.8% vs. the prior month), generating an estimated $1,746,720 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.6% of unit volume and 75.4% of revenue, while a typical listing is priced at $8.68. The keyword itself pulled 28,655 Amazon queries over the same period (▲ 31.3% MoM).
Zooming out to the 12-month window ending July 2026, the white out pen Top 50 moved 2,056,650 units and $18,245,369 in cumulative sales — an average of 171,388 units and $1,520,447 per month. Monthly throughput topped out at 284,150 units in August 2025 and dipped to 102,700 in May 2026, leaving the latest reading 26.4% lower than August 2025.
White Out Pen Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
209K
▲ 23.8% MoM
Monthly Revenue 2026/07
$1.7M
▲ 22.6% MoM
Top 10 Market Share 2026/07
74.6%
White Out Pen Market Share & Sales Concentration on Amazon US — July 2026
The most-sold white out pen listing on Amazon US in July 2026 is ASIN B082PN4X5J (Brand: Sharpie), which sold 50,000 units at $9.99 apiece — equal to 23.9% of every unit tracked in this report.
The Top 10 ASINs account for 156,000 units and $1,317,220 in July 2026 — 74.6% of unit volume and 75.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'White Out Pen' on Amazon
July 2026
Is 74.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B082PN4X5J
Sharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
50K
▲ 25.0%vs. prior month
$599.5K
latest month
12-month trend
B0007L1W0E
BIC Wite-Out Brand EZ Correct Correction Tape, 39.3 feet, 4-Count Pack of White Correction Tape, Fast, Clean and Easy to Use Tear-Resistant Tape Office or School Supplies
50K
▲ 66.7%vs. prior month
$198K
latest month
12-month trend
B000LNSHSS
BIC Wite-Out Quick Dry Correction Fluid, 20mL, White, 1-Count Pack | Quick Drying Formula for Fast Corrections | Neat, Precise Application | Covers Ink, Photocopies, And Permanent Marker
10K
▲ 0.0%vs. prior month
$15.1K
latest month
12-month trend
B002MGJZRE
BIC Wite-Out EZ Correct Tear-Resistant Correction Tape, 39.3 ft, 10 Count | White Correction Tape, Smooth Skip-Free Coverage, Ergonomic Dispenser, Ideal for School Supplies, Instantly Ready for Writing
10K
▲ 0.0%vs. prior month
$142.3K
latest month
12-month trend
B07SMXNDS1
BIC Wite-Out EZ Correct Correction Tape, Tear-Resistant and No Dry Time, 18-Count Pack in White
8K
▲ 0.0%vs. prior month
$179.5K
latest month
12-month trend
B07J3BR84T
SAKURA Gelly Roll Basic White Gel Pen Set of 3, Assorted Sizes | Opaque Pens for Highlights, Drawing & Crafts
7K
▼ 12.5%vs. prior month
$35.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best White Out Pen Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BIC is the best-performing white out pen brand in July 2026, moving 83,000 units across 5 ASINs for 53.2% of Top 10 volume. Sharpie follows with 50,000 units (32.1%), ahead of SAKURA on 7,000 units (4.5%).
With 6 brands splitting the Top 10 and 89.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.79 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BIC
5 ASINs in Top 10
53.2%
Units
83K
Revenue
$554.4K
Avg. price
$9.84
B0007L1W0E
$5.97·★4.6·66.9K revsBIC Wite-Out Brand EZ Correct Correction Tape, 39.3 feet, 4-Count Pack of White Correction Tape, Fast, Clean and Easy to Use Tear-Resistant Tape Office or School Supplies
Units sold50KB000LNSHSS
$1.54·★4.8·12.7K revsBIC Wite-Out Quick Dry Correction Fluid, 20mL, White, 1-Count Pack | Quick Drying Formula for Fast Corrections | Neat, Precise Application | Covers Ink, Photocopies, And Permanent Marker
Units sold10KB002MGJZRE
$16.89·★4.7·19.7K revsBIC Wite-Out EZ Correct Tear-Resistant Correction Tape, 39.3 ft, 10 Count | White Correction Tape, Smooth Skip-Free Coverage, Ergonomic Dispenser, Ideal for School Supplies, Instantly Ready for Writing
Units sold10KB07SMXNDS1
$20.15·★4.7·19.7K revsBIC Wite-Out EZ Correct Correction Tape, Tear-Resistant and No Dry Time, 18-Count Pack in White
Units sold8KB00HX9REB4
$4.64·★4.5·1.8K revsWite.Out, Shake 'n Squeeze Pens, 2 pack, 0.3 oz each | Needle-point Tip for Accuracy, Soft Squeeze Barrel, Quick Drying, Ideal for Office Use
Units sold5K
Sharpie
1 ASIN in Top 10
32.1%
Units
50K
Revenue
$599.5K
Avg. price
$9.99
B082PN4X5J
$9.99·★4.7·84.3K revsSharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
Units sold50K
SAKURA
1 ASIN in Top 10
4.5%
Units
7K
Revenue
$35.9K
Avg. price
$5.79
B07J3BR84T
$5.79·★4.4·17.7K revsSAKURA Gelly Roll Basic White Gel Pen Set of 3, Assorted Sizes | Opaque Pens for Highlights, Drawing & Crafts
Units sold7K
Trending White Out Pen Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00HX9REB4 booked 5K units at $4.64, with ▲ 25.0% MoM change. On the growth side, B0D63LZ553 leads positive momentum with ▲ 1100.0% MoM growth on 600 units, with B00KWTM7E6 close behind at ▲ 500.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00HX9REB4
Wite.Out, Shake 'n Squeeze Pens, 2 pack, 0.3 oz each | Needle-point Tip for Accuracy, Soft Squeeze Barrel, Quick Drying, Ideal for Office Use
Price
$4.64
Rating
4.5
Reviews
1.8K
Latest month sales
B0D63LZ553
Mr. Pen- Aesthetic Correction Tape, 0.2" x 197", 6 pcs, Pastel Colors | Cute Correction Tape
Price
$5.95
Rating
4.5
Reviews
373
Latest month sales
B00KWTM7E6
Sharpie Oil-Based Paint Markers, Medium Point, White, 2 Count - Great for Rock Painting, Posters, Arts & Crafts, Window Art
Unlock to view ASIN details and product titles
Price
$5.98
Rating
4.4
Reviews
2.6K
Latest month sales
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