Whiteout Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Whiteout sales on Amazon US totaled 139,500 units in July 2026 (▲ 29.1% vs. the prior month), generating an estimated $1,060,724 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 76.7% of unit volume and 67.3% of revenue, while a typical listing is priced at $9.87. The keyword itself pulled 35,434 Amazon queries over the same period (▲ 43.9% MoM).
Zooming out to the 12-month window ending July 2026, the whiteout Top 50 moved 1,338,450 units and $11,802,321 in cumulative sales — an average of 111,538 units and $983,527 per month. Monthly throughput topped out at 184,700 units in August 2025 and dipped to 58,850 in May 2026, leaving the latest reading 24.5% lower than August 2025.
Whiteout Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
139.5K
▲ 29.1% MoM
Monthly Revenue 2026/07
$1.1M
▲ 16.9% MoM
Top 10 Market Share 2026/07
76.7%
Whiteout Market Share & Sales Concentration on Amazon US — July 2026
The most-sold whiteout listing on Amazon US in July 2026 is ASIN B0007L1W0E (Brand: BIC), which sold 50,000 units at $5.97 apiece — equal to 35.8% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 107,000 units and $713,530 in July 2026 — 76.7% of unit volume and 67.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Whiteout' on Amazon
July 2026
Is 76.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0007L1W0E
BIC Wite-Out Brand EZ Correct Correction Tape, 39.3 feet, 4-Count Pack of White Correction Tape, Fast, Clean and Easy to Use Tear-Resistant Tape Office or School Supplies
50K
▲ 66.7%vs. prior month
$198K
latest month
12-month trend
B000LNSHSS
BIC Wite-Out Quick Dry Correction Fluid, 20mL, White, 1-Count Pack | Quick Drying Formula for Fast Corrections | Neat, Precise Application | Covers Ink, Photocopies, And Permanent Marker
10K
▲ 0.0%vs. prior month
$15.1K
latest month
12-month trend
B002MGJZRE
BIC Wite-Out EZ Correct Tear-Resistant Correction Tape, 39.3 ft, 10 Count | White Correction Tape, Smooth Skip-Free Coverage, Ergonomic Dispenser, Ideal for School Supplies, Instantly Ready for Writing
10K
▲ 0.0%vs. prior month
$142.3K
latest month
12-month trend
B07SMXNDS1
BIC Wite-Out EZ Correct Correction Tape, Tear-Resistant and No Dry Time, 18-Count Pack in White
8K
▲ 0.0%vs. prior month
$179.5K
latest month
12-month trend
B0DPPZDZZY
Amazon Basics White-Out Correction Tape with Dispenser, Clean and Easy to Use, 39.3ft, 10-Pack, Tear-Resistant Tape for Office or School Supplies
6K
▲ 500.0%vs. prior month
$47.2K
latest month
12-month trend
B09V712PKD
Unjoo White Correction Tape, For school, Office,12pack, 5M/196"x0.2",Black | Easy To Use Applicator for Instant Corrections Wrong Writing At Any Time, Tear-Resistant Correction tape Bulk
6K
▲ 50.0%vs. prior month
$57.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Whiteout Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BIC is the best-performing whiteout brand in July 2026, moving 91,000 units across 7 ASINs for 85.0% of Top 10 volume. Amazon Basics follows with 10,000 units (9.3%), ahead of Unjoo on 6,000 units (5.6%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.46 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BIC
7 ASINs in Top 10
85.0%
Units
91K
Revenue
$585.2K
Avg. price
$8.02
B0007L1W0E
$5.97·★4.6·66.9K revsBIC Wite-Out Brand EZ Correct Correction Tape, 39.3 feet, 4-Count Pack of White Correction Tape, Fast, Clean and Easy to Use Tear-Resistant Tape Office or School Supplies
Units sold50KB000LNSHSS
$1.54·★4.8·12.7K revsBIC Wite-Out Quick Dry Correction Fluid, 20mL, White, 1-Count Pack | Quick Drying Formula for Fast Corrections | Neat, Precise Application | Covers Ink, Photocopies, And Permanent Marker
Units sold10KB002MGJZRE
$16.89·★4.7·19.7K revsBIC Wite-Out EZ Correct Tear-Resistant Correction Tape, 39.3 ft, 10 Count | White Correction Tape, Smooth Skip-Free Coverage, Ergonomic Dispenser, Ideal for School Supplies, Instantly Ready for Writing
Units sold10KB07SMXNDS1
$20.15·★4.7·19.7K revsBIC Wite-Out EZ Correct Correction Tape, Tear-Resistant and No Dry Time, 18-Count Pack in White
Units sold8KB00HX9REB4
$4.64·★4.5·1.8K revsWite.Out, Shake 'n Squeeze Pens, 2 pack, 0.3 oz each | Needle-point Tip for Accuracy, Soft Squeeze Barrel, Quick Drying, Ideal for Office Use
Units sold5KB0041IJ4NG
$4.99·★4.8·4.3K revsBIC Wite-Out Quick Dry Correction Fluid, White, 2-Pack, 20ml Each | Easy Brush-On Application | Smooth Coverage for Handwritten Notes | Dries Quickly for Instant Rewriting
Units sold5KB00006IF8S
$1.94·★4.2·3.2K revsBIC Wite-Out Correction Tape, EZ Correct, White, 39.3 Feet, 1-Count | Tear-Resistant Film Provides Clean Corrections | Fast and Easy to Use | Clear Dispenser Shows Remaining Supply
Units sold3K
Amazon Basics
2 ASINs in Top 10
9.3%
Units
10K
Revenue
$71.1K
Avg. price
$6.46
B0DPPZDZZY
$7.54·★4.1·2.1K revsAmazon Basics White-Out Correction Tape with Dispenser, Clean and Easy to Use, 39.3ft, 10-Pack, Tear-Resistant Tape for Office or School Supplies
Units sold6KB0DPQ1NZQ5
$5.37·★4.1·2.1K revsAmazon Basics White-Out Correction Tape with Dispenser, 39.3ft, 4-Pack, Tear-Resistant Tape for Office or School Supplies, Green, Orange, Purple, Red, Blue
Units sold4K
Unjoo
1 ASIN in Top 10
5.6%
Units
6K
Revenue
$57.2K
Avg. price
$9.99
B09V712PKD
$9.99·★4.3·1.7K revsUnjoo White Correction Tape, For school, Office,12pack, 5M/196"x0.2",Black | Easy To Use Applicator for Instant Corrections Wrong Writing At Any Time, Tear-Resistant Correction tape Bulk
Units sold6K
Trending Whiteout Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DPPZDZZY booked 6K units at $7.54, with ▲ 500.0% MoM change. On the growth side, B0D5QQSNHH leads positive momentum with ▲ 400.0% MoM growth on 500 units, with B0DLNSYWYP close behind at ▲ 400.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DPPZDZZY
Amazon Basics White-Out Correction Tape with Dispenser, Clean and Easy to Use, 39.3ft, 10-Pack, Tear-Resistant Tape for Office or School Supplies
Price
$7.54
Rating
4.1
Reviews
2.1K
Latest month sales
B0D5QQSNHH
KOKUYO Correction Tape, 0.26 inches (6.5 mm) Wide for A 7mm Ruled Notebook, 19.7 ft (6 m) long, Pink, Japan Import (TW-MNT346)
Price
$5.49
Rating
4.6
Reviews
113
Latest month sales
B0DLNSYWYP
Four Candies White Correction Tape, 39.4 ft, 4 Pack Smooth Pull-Out Tape | Easy to Use Applicator for Instant Corrections, Tear-Resistant, Smooth & Quick-Drying Tape for Office & School Supplies
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.0
Reviews
161
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this whiteout report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card