Felt Tip Pens Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Felt Tip Pens sales on Amazon US totaled 715,400 units in July 2026 (▲ 28.4% vs. the prior month), generating an estimated $6,173,298 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.5% of unit volume and 50.2% of revenue, while a typical listing is priced at $10.71. The keyword itself pulled 60,774 Amazon queries over the same period (▲ 53.0% MoM).
Zooming out to the 12-month window ending July 2026, the felt tip pens Top 50 moved 6,060,050 units and $59,480,421 in cumulative sales — an average of 505,004 units and $4,956,702 per month. Monthly throughput topped out at 920,100 units in August 2025 and dipped to 279,200 in May 2026, leaving the latest reading 22.2% lower than August 2025.
Felt Tip Pens Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
715.4K
▲ 28.4% MoM
Monthly Revenue 2026/07
$6.2M
▲ 13.4% MoM
Top 10 Market Share 2026/07
61.5%
Felt Tip Pens Market Share & Sales Concentration on Amazon US — July 2026
The most-sold felt tip pens listing on Amazon US in July 2026 is ASIN B00006IFHD (Brand: Sharpie), which sold 100,000 units at $7.99 apiece — equal to 14.0% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 440,000 units and $3,102,000 in July 2026 — 61.5% of unit volume and 50.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Felt Tip Pens' on Amazon
July 2026
Is 61.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00006IFHD
Sharpie Permanent Markers, Fine Tip, Black, 12 Count - Quick Drying, Fade Resistant, For Wood, Plastic, Paper, Metal, And More
100K
▲ 0.0%vs. prior month
$809K
latest month
12-month trend
B0019DEBS4
EXPO Dry Erase Markers, Low Odor Ink, Black, Chisel Tip, 4 Count - Whiteboard, Calendar, Organization, Essential Supplies for Office, School, Classroom, Teachers
60K
▲ 500.0%vs. prior month
$121.2K
latest month
12-month trend
B003HGGPLW
Crayola Broad Line Markers (12 Count), Washable Markers for Kids, Assorted Colors, Arts & Crafts Supplies, For Coloring Books & Art Projects, Ages 3+
60K
▲ 200.0%vs. prior month
$420K
latest month
12-month trend
B082PN4X5J
Sharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
50K
▲ 25.0%vs. prior month
$599.5K
latest month
12-month trend
B000J09CO6
Paper Mate Flair Felt Tip Pens, Medium Point (0.7mm), 12 Count - For Arts & Crafts, Note-Taking, Journaling, School Supplies for Teachers & Students
30K
▲ 50.0%vs. prior month
$217.2K
latest month
12-month trend
B00144862U
Sharpie Permanent Markers, Ultra Fine Point, Black, 2 Count - Home, School, Office Supplies
30K
▲ 50.0%vs. prior month
$59.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Felt Tip Pens Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sharpie is the best-performing felt tip pens brand in July 2026, moving 260,000 units across 6 ASINs for 59.1% of Top 10 volume. EXPO follows with 60,000 units (13.6%), ahead of Crayola on 60,000 units (13.6%).
With 5 brands splitting the Top 10 and 86.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.47 to $7.96, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sharpie
6 ASINs in Top 10
59.1%
Units
260K
Revenue
$2M
Avg. price
$7.11
B00006IFHD
$7.99·★4.8·46.3K revsSharpie Permanent Markers, Fine Tip, Black, 12 Count - Quick Drying, Fade Resistant, For Wood, Plastic, Paper, Metal, And More
Units sold100KB082PN4X5J
$9.99·★4.7·84.2K revsSharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
Units sold50KB00144862U
$1.97·★4.8·19.3K revsSharpie Permanent Markers, Ultra Fine Point, Black, 2 Count - Home, School, Office Supplies
Units sold30KB08MBFPFCQ
$5.74·★4.8·33.5K revsSharpie Permanent Markers Variety Pack, Includes Chisel, Fine, and Ultra-Fine Tips, Black, 6 Count - Poster, Office, School Supplies
Units sold30KB00006IFI3
$8.99·★4.8·35.9K revsSharpie Permanent Markers, Ultra Fine Tip, Black, 12 Count - Quick Drying, Fade Resistant
Units sold30KB000F9XBQQ
$7.97·★4.8·27.7K revsSharpie Permanent Markers, Fine Tip, 12 Count - Quick Drying, Fade Resistant, Arts & Crafts, Desk, Office Supplies
Units sold20K
EXPO
1 ASIN in Top 10
13.6%
Units
60K
Revenue
$121.2K
Avg. price
$4.47
B0019DEBS4
$4.47·★4.8·17.6K revsEXPO Dry Erase Markers, Low Odor Ink, Black, Chisel Tip, 4 Count - Whiteboard, Calendar, Organization, Essential Supplies for Office, School, Classroom, Teachers
Units sold60K
Crayola
1 ASIN in Top 10
13.6%
Units
60K
Revenue
$420K
Avg. price
$7.96
B003HGGPLW
$7.96·★4.8·20.4K revsCrayola Broad Line Markers (12 Count), Washable Markers for Kids, Assorted Colors, Arts & Crafts Supplies, For Coloring Books & Art Projects, Ages 3+
Units sold60K
Trending Felt Tip Pens Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0019DEBS4 booked 60K units at $4.47, with ▲ 500.0% MoM change. On the growth side, B01BHL3DCC leads positive momentum with ▲ 500.0% MoM growth on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0019DEBS4
EXPO Dry Erase Markers, Low Odor Ink, Black, Chisel Tip, 4 Count - Whiteboard, Calendar, Organization, Essential Supplies for Office, School, Classroom, Teachers
Price
$4.47
Rating
4.8
Reviews
17.6K
Latest month sales
B000F9XBQQ
Sharpie Permanent Markers, Fine Tip, 12 Count - Quick Drying, Fade Resistant, Arts & Crafts, Desk, Office Supplies
Price
$7.97
Rating
4.8
Reviews
27.7K
Latest month sales
B01BHL3DCC
Five Star Spiral Notebook + Study App, 1 Subject, College Ruled Paper, 8.5" x 11", 100 Sheets, Assorted Colors, 6 Pack (38052)
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.8
Reviews
6.5K
Latest month sales
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