Were Not Really Strangers Kids Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Were Not Really Strangers Kids sales on Amazon US totaled 32,100 units in July 2026 (▼ 14.6% vs. the prior month), generating an estimated $784,852 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.8% of unit volume and 81.0% of revenue, while a typical listing is priced at $23.01. The keyword itself pulled 12,616 Amazon queries over the same period (▼ 42.8% MoM).
Zooming out to the 12-month window ending July 2026, the were not really strangers kids Top 50 moved 491,550 units and $10,228,868 in cumulative sales — an average of 40,963 units and $852,406 per month. Monthly throughput topped out at 145,600 units in December 2025 and dipped to 13,950 in May 2026, leaving the latest reading 47.2% higher than August 2025.
Were Not Really Strangers Kids Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
32.1K
▼ 14.6% MoM
Monthly Revenue 2026/07
$784.9K
▼ 11.6% MoM
Top 10 Market Share 2026/07
78.8%
Were Not Really Strangers Kids Market Share & Sales Concentration on Amazon US — July 2026
The most-sold were not really strangers kids listing on Amazon US in July 2026 is ASIN B09S171JPL (Brand: WE'RE NOT REALLY STRANGERS), which sold 5,000 units at $25.00 apiece — equal to 15.6% of every unit tracked in this report.
The Top 10 ASINs account for 25,300 units and $635,973 in July 2026 — 78.8% of unit volume and 81.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Were Not Really Strangers Kids' on Amazon
July 2026
Is 78.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09S171JPL
WE'RE NOT REALLY STRANGERS Kids Edition, Conversation Card Games for Kids | 150 Conversation Cards for Kids, Adults, & Teens, Fun Memorable Family Game Nights and Kid’s Party, Ages 5+, 2-6 Players
5K
▲ 66.7%vs. prior month
$124.8K
latest month
12-month trend
B0FT71Q8G6
TALES 150 Conversation Cards, Kids Edition, Road Trip Game, Family Bonding
5K
▼ 28.6%vs. prior month
$195K
latest month
12-month trend
B0B7V56B7H
WE'RE NOT REALLY STRANGERS Couples Edition, Conversation Card Game | 150 Conversation Cards for Couples, Couples Card Game for Memorable Date Nights & Game Nights, Ages 15+, 2 Players
4K
▲ 33.3%vs. prior month
$80K
latest month
12-month trend
B010TQY7A8
Exploding Kittens Original Edition, 2-5 Players, Ages 7+ Card Game | Draw cards, betray your friends, and try not to explode! Great for family game nights, parties, travel, quick 15-minute play.
3K
▼ 50.0%vs. prior month
$59.4K
latest month
12-month trend
B0812BN1L1
WHAT DO YOU MEME? Family Edition by Relatable | Family Party Games & Tailgate Essentials, 300 Caption Cards & 108 Photo Cards
2K
▼ 33.3%vs. prior month
$38.8K
latest month
12-month trend
B0DG33P9C3
You Can't Say UMM Party Game for Kids and Adults, Ages 8+ | Beat the Timer, Rivals Ding the Bell, Rules Change Each Round, Quick and Competitive, 4-10 Players, Backyard BBQ Fun
2K
▼ 33.3%vs. prior month
$43.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Were Not Really Strangers Kids Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
WE'RE NOT REALLY STRANGERS is the best-performing were not really strangers kids brand in July 2026, moving 9,000 units across 2 ASINs for 35.6% of Top 10 volume. TALES follows with 5,000 units (19.8%), ahead of Exploding Kittens on 3,000 units (11.9%).
With 9 brands splitting the Top 10 and 67.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.82 to $39.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
WE'RE NOT REALLY STRANGERS
2 ASINs in Top 10
35.6%
Units
9K
Revenue
$204.8K
Avg. price
$22.50
B09S171JPL
$25.00·★4.8·187 revsWE'RE NOT REALLY STRANGERS Kids Edition, Conversation Card Games for Kids | 150 Conversation Cards for Kids, Adults, & Teens, Fun Memorable Family Game Nights and Kid’s Party, Ages 5+, 2-6 Players
Units sold5KB0B7V56B7H
$20.00·★4.6·2.7K revsWE'RE NOT REALLY STRANGERS Couples Edition, Conversation Card Game | 150 Conversation Cards for Couples, Couples Card Game for Memorable Date Nights & Game Nights, Ages 15+, 2 Players
Units sold4K
TALES
1 ASIN in Top 10
19.8%
Units
5K
Revenue
$195K
Avg. price
$39.00
B0FT71Q8G6
$39.00·★4.8·249 revsTALES 150 Conversation Cards, Kids Edition, Road Trip Game, Family Bonding
Units sold5K
Exploding Kittens
1 ASIN in Top 10
11.9%
Units
3K
Revenue
$59.4K
Avg. price
$19.82
B010TQY7A8
$19.82·★4.6·59.5K revsExploding Kittens Original Edition, 2-5 Players, Ages 7+ Card Game | Draw cards, betray your friends, and try not to explode! Great for family game nights, parties, travel, quick 15-minute play.
Units sold3K
Trending Were Not Really Strangers Kids Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B09MHV9NF1 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B09S171JPL close behind at ▲ 66.7% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09MHV9NF1
200 Kids Conversation Cards for Age 5-13; Fun Question Card Game for Family | Discover your child; expert-created discussions; screen-free road trip, dinner & get-to-know icebreaker; Talking Point Cards
Price
$29.95
Rating
4.7
Reviews
1.4K
Latest month sales
B09S171JPL
WE'RE NOT REALLY STRANGERS Kids Edition, Conversation Card Games for Kids | 150 Conversation Cards for Kids, Adults, & Teens, Fun Memorable Family Game Nights and Kid’s Party, Ages 5+, 2-6 Players
Price
$25.00
Rating
4.8
Reviews
187
Latest month sales
B0B7V56B7H
WE'RE NOT REALLY STRANGERS Couples Edition, Conversation Card Game | 150 Conversation Cards for Couples, Couples Card Game for Memorable Date Nights & Game Nights, Ages 15+, 2 Players
Unlock to view ASIN details and product titles
Price
$20.00
Rating
4.6
Reviews
2.7K
Latest month sales
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