Were Not Really Strangers Kids Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Were Not Really Strangers Kids sales on Amazon US totaled 36,950 units in July 2026 (▼ 13.8% vs. the prior month), generating an estimated $852,396 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 75.0% of unit volume and 77.5% of revenue, while a typical listing is priced at $20.81. The keyword itself pulled 12,616 Amazon queries over the same period (▼ 42.8% MoM).

Zooming out to the 12-month window ending July 2026, the were not really strangers kids Top 50 moved 459,750 units and $9,767,575 in cumulative sales — an average of 38,313 units and $813,965 per month. Monthly throughput topped out at 107,600 units in December 2025 and dipped to 15,750 in May 2026, leaving the latest reading 40.5% higher than August 2025.

459.8KTotal units sold · Last 12 months
$9.8MTotal revenue · Last 12 months
12.6K▼ 42.8% MoM
Monthly search volume
$20.81Avg. price · July 2026

Were Not Really Strangers Kids Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales26.3K
Revenue$522.6K

2025/09

Sales18.4K
Revenue$396.5K

2025/10

Sales24.3K
Revenue$512.9K

2025/11

Sales59.5K
Revenue$1.1M

2025/12

Sales107.6K
Revenue$2.1M

2026/01

Sales29.7K
Revenue$664.3K

2026/02

Sales40.6K
Revenue$968.3K

2026/03

Sales28.1K
Revenue$596.3K

2026/04

Sales29.6K
Revenue$665K

2026/05

Sales15.8K
Revenue$380.5K

2026/06

Sales42.9K
Revenue$946.1K
37K

2026/07

Sales37K
Revenue$852.4K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

37K

▼ 13.8% MoM

Monthly Revenue 2026/07

$852.4K

▼ 9.9% MoM

Top 10 Market Share 2026/07

75.0%

See the Top 10 ASINs driving 75.0% of sales

Were Not Really Strangers Kids Market Share & Sales Concentration on Amazon US — July 2026

The most-sold were not really strangers kids listing on Amazon US in July 2026 is ASIN B09S171JPL (Brand: WE'RE NOT REALLY STRANGERS), which sold 5,000 units at $25.00 apiece — equal to 13.5% of every unit tracked in this report.

The Top 10 ASINs account for 27,700 units and $660,543 in July 2026 — 75.0% of unit volume and 77.5% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Were Not Really Strangers Kids' on Amazon

July 2026
ASINSIGHT Logo
75.0% Volume Share 27.7K units sold
77.5% Revenue Share $660.5K estimated
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Top 5 Volume Share breakdown

B09S171JPL 13.5%
B0FT71Q8G6 13.5%
B0B7V56B7H 10.8%
B0009XBY3A 8.1%
B010TQY7A8 8.1%
Others 45.9%
#1
WE'RE NOT REALLY STRANGERS Kids Edition, Conversation Card Games for Kids | 150 Conversation Cards for Kids, Adults, & Teens, Fun Memorable Family Game Nights and Kid’s Party, Ages 5+, 2-6 Players

B09S171JPL

WE'RE NOT REALLY STRANGERS Kids Edition, Conversation Card Games for Kids | 150 Conversation Cards for Kids, Adults, & Teens, Fun Memorable Family Game Nights and Kid’s Party, Ages 5+, 2-6 Players

$25.00· 4.7·181 reviews
Monthly Sales

5K

▲ 66.7%

vs. prior month

Revenue

$124.8K

latest month

Monthly Trend

12-month trend

#2
TALES 150 Conversation Cards, Kids Edition, Road Trip Game, Family Bonding

B0FT71Q8G6

TALES 150 Conversation Cards, Kids Edition, Road Trip Game, Family Bonding

$39.00· 4.8·237 reviews
Monthly Sales

5K

▼ 28.6%

vs. prior month

Revenue

$195K

latest month

Monthly Trend

12-month trend

#3
WE'RE NOT REALLY STRANGERS Couples Edition, Conversation Card Game | 150 Conversation Cards for Couples, Couples Card Game for Memorable Date Nights & Game Nights, Ages 15+, 2 Players

B0B7V56B7H

WE'RE NOT REALLY STRANGERS Couples Edition, Conversation Card Game | 150 Conversation Cards for Couples, Couples Card Game for Memorable Date Nights & Game Nights, Ages 15+, 2 Players

$20.00· 4.6·2.7K reviews
Monthly Sales

4K

▲ 33.3%

vs. prior month

Revenue

$80K

latest month

Monthly Trend

12-month trend

#4
Sleeping Queens Card Game by Gamewright | Kids and Family Card Games for Ages 8 and up | Fast Playing Strategy & Math Board Game | 2–5 Players

B0009XBY3A

Sleeping Queens Card Game by Gamewright | Kids and Family Card Games for Ages 8 and up | Fast Playing Strategy & Math Board Game | 2–5 Players

$11.99· 4.9·9.5K reviews
Monthly Sales

3K

▼ 40.0%

vs. prior month

Revenue

$36K

latest month

Monthly Trend

12-month trend

#5
Exploding Kittens Original Edition, 2-5 Players, Ages 7+ Card Game | Draw cards, betray your friends, and try not to explode! Great for family game nights, parties, travel, quick 15-minute play.

B010TQY7A8

Exploding Kittens Original Edition, 2-5 Players, Ages 7+ Card Game | Draw cards, betray your friends, and try not to explode! Great for family game nights, parties, travel, quick 15-minute play.

$19.82· 4.6·59.5K reviews
Monthly Sales

3K

▼ 50.0%

vs. prior month

Revenue

$59.4K

latest month

Monthly Trend

12-month trend

#6
Who What Why Conversation Cards for Kids, Speech Therapy Materials, Ages 4+ | Educational game, social skills flash cards, emotional regulation tool, sequencing activity, therapy toy, learning resource

B0DHVQ18QQ

Who What Why Conversation Cards for Kids, Speech Therapy Materials, Ages 4+ | Educational game, social skills flash cards, emotional regulation tool, sequencing activity, therapy toy, learning resource

$16.99· 4.7·561 reviews
Monthly Sales

2K

▲ 0.0%

vs. prior month

Revenue

$32.8K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Were Not Really Strangers Kids Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

WE'RE NOT REALLY STRANGERS is the best-performing were not really strangers kids brand in July 2026, moving 9,000 units across 2 ASINs for 32.5% of Top 10 volume. TALES follows with 5,000 units (18.1%), ahead of Gamewright on 3,000 units (10.8%).

With 9 brands splitting the Top 10 and 61.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.99 to $39.00, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

32.5%
18.1%
10.8%
38.6%
WE'RE NOT REALLY STRANGERS
TALES
Gamewright
Other brands
1

WE'RE NOT REALLY STRANGERS

2 ASINs in Top 10

32.5%

Units

9K

Revenue

$204.8K

Avg. price

$22.50

  • WE'RE NOT REALLY STRANGERS Kids Edition, Conversation Card Games for Kids | 150 Conversation Cards for Kids, Adults, & Teens, Fun Memorable Family Game Nights and Kid’s Party, Ages 5+, 2-6 Players

    B09S171JPL

    $25.00·4.7·181 revs

    WE'RE NOT REALLY STRANGERS Kids Edition, Conversation Card Games for Kids | 150 Conversation Cards for Kids, Adults, & Teens, Fun Memorable Family Game Nights and Kid’s Party, Ages 5+, 2-6 Players

    Units sold5K
  • WE'RE NOT REALLY STRANGERS Couples Edition, Conversation Card Game | 150 Conversation Cards for Couples, Couples Card Game for Memorable Date Nights & Game Nights, Ages 15+, 2 Players

    B0B7V56B7H

    $20.00·4.6·2.7K revs

    WE'RE NOT REALLY STRANGERS Couples Edition, Conversation Card Game | 150 Conversation Cards for Couples, Couples Card Game for Memorable Date Nights & Game Nights, Ages 15+, 2 Players

    Units sold4K
2

TALES

1 ASIN in Top 10

18.1%

Units

5K

Revenue

$195K

Avg. price

$39.00

  • TALES 150 Conversation Cards, Kids Edition, Road Trip Game, Family Bonding

    B0FT71Q8G6

    $39.00·4.8·237 revs

    TALES 150 Conversation Cards, Kids Edition, Road Trip Game, Family Bonding

    Units sold5K
3

Gamewright

1 ASIN in Top 10

10.8%

Units

3K

Revenue

$36K

Avg. price

$11.99

  • Sleeping Queens Card Game by Gamewright | Kids and Family Card Games for Ages 8 and up | Fast Playing Strategy & Math Board Game | 2–5 Players

    B0009XBY3A

    $11.99·4.9·9.5K revs

    Sleeping Queens Card Game by Gamewright | Kids and Family Card Games for Ages 8 and up | Fast Playing Strategy & Math Board Game | 2–5 Players

    Units sold3K

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