Waves Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Waves sales on Amazon US totaled 58,050 units in July 2026 (▼ 35.5% vs. the prior month), generating an estimated $1,764,528 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 86.1% of unit volume and 93.8% of revenue, while a typical listing is priced at $15.43. The keyword itself pulled 27,287 Amazon queries over the same period (▲ 9.8% MoM).
Zooming out to the 12-month window ending July 2026, the waves Top 50 moved 651,300 units and $20,560,400 in cumulative sales — an average of 54,275 units and $1,713,367 per month. Monthly throughput topped out at 90,050 units in June 2026 and dipped to 41,050 in January 2026, leaving the latest reading 31.9% higher than August 2025.
Waves Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
58K
▼ 35.5% MoM
Monthly Revenue 2026/07
$1.8M
▼ 40.8% MoM
Top 10 Market Share 2026/07
86.1%
Waves Market Share & Sales Concentration on Amazon US — July 2026
The most-sold waves listing on Amazon US in July 2026 is ASIN B0C2ZGQ15W (Brand: TYMO), which sold 10,000 units at $45.12 apiece — equal to 17.2% of every unit tracked in this report.
The Top 10 ASINs account for 50,000 units and $1,655,250 in July 2026 — 86.1% of unit volume and 93.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Waves' on Amazon
July 2026
Is 86.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0C2ZGQ15W
TYMO Curling Iron Hair Crimper Waver, TYMO ROVY Beach Waves Hair Curler | Ionic Curling Wand, 3 Barrel Crimper Hair Tool for Women, Dual Voltage, Anti-Scald, Easy to Use, Pink, 1.25 Inch
10K
▲ 0.0%vs. prior month
$441.8K
latest month
12-month trend
B0DSWK8PV5
OUAI Travel Size Wave Spray - Texture Spray for Hair with Coconut Oil and Rice Protein - Adds Texture, Volume & Shine for Beach Waves - Paraben Free, Safe for Color & Keratin-Treated Hair (3 fl oz)
10K
▼ 50.0%vs. prior month
$160K
latest month
12-month trend
B0FWBH9ZF9
Wavytalk Power Wave Hair Crimper, Ionic Hair Waver for Less Heat Damage | Beach Waves Curling Wand, Crimping Iron, Ventilation Design for Less Damage, Ionic Reduces Frizz, Dual Voltage Curling Iron
10K
▼ 50.0%vs. prior month
$489.8K
latest month
12-month trend
B000IAGW86
Fresh Wave Original Odor Eliminator Gel 3-Pk 7 oz - Air Freshener for Home | Plant-based essential oils. Lasts 15-30 days per jar. No plug-in needed. Pet-safe, closet and bathroom deoderizer.
8K
▼ 11.1%vs. prior month
$195.9K
latest month
12-month trend
B0DSWK3KG1
OUAI Wave Spray - Texture Spray for Hair (6 Fl Oz) | With Coconut Oil & Rice Protein, Adds Texture, Volume & Shine for Beach Waves, Paraben Free, Color Safe
3K
▼ 62.5%vs. prior month
$90K
latest month
12-month trend
B08SM9SWZS
ForceWave 4PCS Silky Durags for Men Women 360 Waves with 1 Wave Cap | Silky Satin Moisture-Tech Fabric, Extra Long Tails, Unisex Fit, for Workouts, Cycling and Wave Training
3K
▲ 0.0%vs. prior month
$29.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Waves Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OUAI is the best-performing waves brand in July 2026, moving 13,000 units across 2 ASINs for 26.0% of Top 10 volume. TYMO follows with 10,000 units (20.0%), ahead of wavytalk on 10,000 units (20.0%).
With 9 brands splitting the Top 10 and 66.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $23.00 to $45.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OUAI
2 ASINs in Top 10
26.0%
Units
13K
Revenue
$250K
Avg. price
$23.00
B0DSWK8PV5
$16.00·★4.2·5.9K revsOUAI Travel Size Wave Spray - Texture Spray for Hair with Coconut Oil and Rice Protein - Adds Texture, Volume & Shine for Beach Waves - Paraben Free, Safe for Color & Keratin-Treated Hair (3 fl oz)
Units sold10KB0DSWK3KG1
$30.00·★4.2·5.9K revsOUAI Wave Spray - Texture Spray for Hair (6 Fl Oz) | With Coconut Oil & Rice Protein, Adds Texture, Volume & Shine for Beach Waves, Paraben Free, Color Safe
Units sold3K
TYMO
1 ASIN in Top 10
20.0%
Units
10K
Revenue
$441.8K
Avg. price
$45.12
B0C2ZGQ15W
$45.12·★4.3·15.1K revsTYMO Curling Iron Hair Crimper Waver, TYMO ROVY Beach Waves Hair Curler | Ionic Curling Wand, 3 Barrel Crimper Hair Tool for Women, Dual Voltage, Anti-Scald, Easy to Use, Pink, 1.25 Inch
Units sold10K
wavytalk
1 ASIN in Top 10
20.0%
Units
10K
Revenue
$489.8K
Avg. price
$45.95
B0FWBH9ZF9
$45.95·★4.2·980 revsWavytalk Power Wave Hair Crimper, Ionic Hair Waver for Less Heat Damage | Beach Waves Curling Wand, Crimping Iron, Ventilation Design for Less Damage, Ionic Reduces Frizz, Dual Voltage Curling Iron
Units sold10K
Trending Waves Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07D7MW12T booked 1K units at $18.00, with ▲ 0.0% MoM change. On the growth side, B0DHRYXNG7 leads positive momentum with ▲ 100.0% MoM growth on 600 units, with B0D8BFP6CH close behind at ▲ 33.3% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07D7MW12T
OCEAN VIEW DEEP WAVES POMADE- Water-Based Hair Cream for 360 Wave Training and Wolfing- Silky Smooth Application and Styling, Strong Hold, Easy Wash- Waver and Barber Accessories - 4oz Tin Can
Price
$18.00
Rating
4.3
Reviews
4.2K
Latest month sales
B0DHRYXNG7
Men's 360 Wave Pomade 150g, Water-Based – Wave Styling Grease for Hair – Non-Greasy, Strong Hold & Layered Waves,150g/5.29oz
Price
$8.49
Rating
4.2
Reviews
132
Latest month sales
B0D8BFP6CH
Wave Pomade for Men Strong Hold Easy Wash 360 Wave Training Hair Cream, Waves Grease for Men Promotes Layered Waves, Moisture, Control and Silky Shine, Wave Kit Curved Medium Waves Brush Silky Durag
Unlock to view ASIN details and product titles
Price
$21.99
Rating
4.5
Reviews
204
Latest month sales
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