Waterproof Cards Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Waterproof Cards sales on Amazon US totaled 96,750 units in July 2026 (▼ 4.4% vs. the prior month), generating an estimated $1,054,170 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.6% of unit volume and 74.5% of revenue, while a typical listing is priced at $11.91. The keyword itself pulled 17,399 Amazon queries over the same period (▼ 32.4% MoM).
Zooming out to the 12-month window ending July 2026, the waterproof cards Top 50 moved 809,500 units and $8,922,975 in cumulative sales — an average of 67,458 units and $743,581 per month. Monthly throughput topped out at 102,550 units in December 2025 and dipped to 35,500 in May 2026, leaving the latest reading 75.6% higher than August 2025.
Waterproof Cards Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
96.8K
▼ 4.4% MoM
Monthly Revenue 2026/07
$1.1M
▼ 2.3% MoM
Top 10 Market Share 2026/07
79.6%
Waterproof Cards Market Share & Sales Concentration on Amazon US — July 2026
The most-sold waterproof cards listing on Amazon US in July 2026 is ASIN B000J3Z7TC (Brand: Hoyle), which sold 30,000 units at $5.99 apiece — equal to 31.0% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 77,000 units and $785,520 in July 2026 — 79.6% of unit volume and 74.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Waterproof Cards' on Amazon
July 2026
Is 79.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000J3Z7TC
Hoyle Hoyle Waterproof Clear Plastic Playing Cards 1 Deck Outdoor Pool | Flexible plastic resists bending and tearing, Rinse clean after use, Perfect for camping and beach games
30K
▲ 0.0%vs. prior month
$179.7K
latest month
12-month trend
B09SDKSXLZ
Bicycle Rider Back Playing Cards, Standard Poker Size Deck of Cards, Red & Blue (2 Pack), Classic Cards, Blackjack, Family Game Night & Card Games, Fun for All Ages | Air Cushion Finish, Over 140 years of trusted quality, Perfect for poker and blackjack, 52 cards plus 2 Jokers
10K
▲ 0.0%vs. prior month
$52.7K
latest month
12-month trend
B00TXI1NEW
Mattel Games UNO Splash Card Game, Ages 7+, 2-10 Players | With Waterproof Cards &Portable Carabiner Clip for Travel, Pool Time, Camping & Game Nights Away
8K
▲ 700.0%vs. prior month
$103K
latest month
12-month trend
B08DJ7BM11
Bicycle Rider Back Playing Cards 12 Pack Poker Size Standard Index | Air Cushion Finish for smooth shuffling, Made in USA, 6 red and 6 blue decks, Ideal for poker and blackjack
7K
▼ 22.2%vs. prior month
$146.9K
latest month
12-month trend
B0D2ZPJBWP
Taco Cat Goat Cheese Pizza Poolside Waterproof Card Game by Taco Cat Games | Wipeable plastic cards, free clip included, great for travel, 10-min rounds, Ages 7+, 2-8 Players
6K
▼ 33.3%vs. prior month
$89.8K
latest month
12-month trend
B003BLQG8K
Spoons in a Case Playing Card Games for Kids Deck of Cards Fun Family Games | Deck of Cards, Spoons Game, Multi-Player, Case Inc, Spoons Inc, Game Night, Travel Game
4K
▼ 50.0%vs. prior month
$40K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Waterproof Cards Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hoyle is the best-performing waterproof cards brand in July 2026, moving 30,000 units across 1 ASIN for 39.0% of Top 10 volume. Bicycle follows with 20,000 units (26.0%), ahead of Mattel Games on 8,000 units (10.4%).
With 8 brands splitting the Top 10 and 75.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $13.44, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hoyle
1 ASIN in Top 10
39.0%
Units
30K
Revenue
$179.7K
Avg. price
$5.99
B000J3Z7TC
$5.99·★4.7·24.8K revsHoyle Hoyle Waterproof Clear Plastic Playing Cards 1 Deck Outdoor Pool | Flexible plastic resists bending and tearing, Rinse clean after use, Perfect for camping and beach games
Units sold30K
Bicycle
3 ASINs in Top 10
26.0%
Units
20K
Revenue
$232.1K
Avg. price
$13.44
B09SDKSXLZ
$5.34·★4.8·9.7K revsBicycle Rider Back Playing Cards, Standard Poker Size Deck of Cards, Red & Blue (2 Pack), Classic Cards, Blackjack, Family Game Night & Card Games, Fun for All Ages | Air Cushion Finish, Over 140 years of trusted quality, Perfect for poker and blackjack, 52 cards plus 2 Jokers
Units sold10KB08DJ7BM11
$24.99·★4.8·6.4K revsBicycle Rider Back Playing Cards 12 Pack Poker Size Standard Index | Air Cushion Finish for smooth shuffling, Made in USA, 6 red and 6 blue decks, Ideal for poker and blackjack
Units sold7KB0DS6FYRD1
$9.99·★4.4·257 revsBicycle Waterproof Playing Cards Red Plastic Deck Pool Beach | 100% waterproof and washable, Modern Cupid Back design, Protective clamshell case included, Durable yet flexible
Units sold3K
Mattel Games
1 ASIN in Top 10
10.4%
Units
8K
Revenue
$103K
Avg. price
$12.77
B00TXI1NEW
$12.77·★4.7·17.5K revsMattel Games UNO Splash Card Game, Ages 7+, 2-10 Players | With Waterproof Cards &Portable Carabiner Clip for Travel, Pool Time, Camping & Game Nights Away
Units sold8K
Trending Waterproof Cards Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00TXI1NEW booked 8K units at $12.77, with ▲ 700.0% MoM change. On the growth side, B001HN6EF4 leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B0BMGSHQ12 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00TXI1NEW
Mattel Games UNO Splash Card Game, Ages 7+, 2-10 Players | With Waterproof Cards &Portable Carabiner Clip for Travel, Pool Time, Camping & Game Nights Away
Price
$12.77
Rating
4.7
Reviews
17.5K
Latest month sales
B001HN6EF4
Mattel GamesUNO: H2O To Go - Card Game
Price
$19.99
Rating
4.5
Reviews
11.1K
Latest month sales
B0BMGSHQ12
Big Potato Cards vs Gravity: Ultimate Stacking & Balancing Card Game | Waterproof Board Game for Family Fun, Holidays & Game Nights | 2-4 Players
Unlock to view ASIN details and product titles
Price
$16.99
Rating
4.5
Reviews
1.4K
Latest month sales
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