Vitamin E Oil For Scars Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Bio-Oil is the best-performing vitamin e oil for scars brand in July 2026, moving 50,000 units across 3 ASINs for 33.6% of Top 10 volume. Mederma follows with 40,000 units (26.8%), ahead of Mitgary on 20,000 units (13.4%).

With 6 brands splitting the Top 10 and 73.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.40 to $19.45, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0C2Z44JLK booked 10K units at $15.95, with ▲ 11.1% MoM change. On the growth side, B0FFYKYP5L leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B09FC41GB4 close behind at ▲ 133.3% MoM on 700 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.