Vitamin E Oil For Scars Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vitamin E Oil For Scars sales on Amazon US totaled 236,650 units in July 2026 (▼ 7.2% vs. the prior month), generating an estimated $3,388,257 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.4% of unit volume and 63.7% of revenue, while a typical listing is priced at $14.38. The keyword itself pulled 24,498 Amazon queries over the same period (▼ 23.8% MoM).
Zooming out to the 12-month window ending July 2026, the vitamin e oil for scars Top 50 moved 2,761,500 units and $40,725,309 in cumulative sales — an average of 230,125 units and $3,393,776 per month. Monthly throughput topped out at 254,900 units in June 2026 and dipped to 138,950 in May 2026, leaving the latest reading 3.1% lower than August 2025.
Vitamin E Oil For Scars Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
236.7K
▼ 7.2% MoM
Monthly Revenue 2026/07
$3.4M
▼ 10.6% MoM
Top 10 Market Share 2026/07
63.4%
Vitamin E Oil For Scars Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vitamin e oil for scars listing on Amazon US in July 2026 is ASIN B004AI97MA (Brand: Bio-Oil), which sold 20,000 units at $20.97 apiece — equal to 8.5% of every unit tracked in this report.
The Top 10 ASINs account for 150,000 units and $2,157,100 in July 2026 — 63.4% of unit volume and 63.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vitamin E Oil For Scars' on Amazon
July 2026
Is 63.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B004AI97MA
Bio-Oil Skincare Body Oil Serum for Scars and Stretch Marks, Face and Body Moisturizer with Vitamin E & A for Sensitive Dry Skin, Dermatologist Recommended, Non-Comedogenic, 4.2 Oz
20K
▲ 0.0%vs. prior month
$378.6K
latest month
12-month trend
B08SS4T6ZT
Mederma Advanced Scar Gel, Cepalin Scar Treatment, Old and New Scars, 20g | Cepalin Botanical Extract, Clinically Shown, Reduces Scar Appearance, Treats Scars, Visible Results
20K
▲ 0.0%vs. prior month
$329.4K
latest month
12-month trend
B08SS4TJ9C
Mederma PM Intensive Overnight Scar Cream, 1 Oz | Clinically Shown, Advanced Treatment, Peptides & Collagen, Works While You Sleep, Non-Greasy, Paraben-Free
20K
▲ 0.0%vs. prior month
$376K
latest month
12-month trend
B0D3FWRQCY
Mitgary Advanced Scar Gel, Silicone Scar Gel, Treats Old and New Scars, Reduces the Appearance of Scars from, Body, Face, Stretch Marks, Surgical Scar, Keloids, Acne, Burns and More, 50g (1.7 Oz)
20K
▲ 100.0%vs. prior month
$168K
latest month
12-month trend
B000VPPUEA
Bio-Oil Skincare Body Oil Serum, Scars & Stretch Marks, 2 fl oz | Dermatologist Recommended, Vitamin E & A, Dry & Sensitive Skin, Non-Comedogenic, Face and Body, Scar Treatment
20K
▲ 0.0%vs. prior month
$208K
latest month
12-month trend
B00AREGVUM
Bio-Oil Skincare Body Oil Serum, Scars & Stretch Marks, 6.7 fl oz | Dermatologist Recommended, Vitamin E & A, Dry & Sensitive Skin, Non-Comedogenic, Face and Body, Scar Treatment
10K
▼ 50.0%vs. prior month
$290.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Vitamin E Oil For Scars Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bio-Oil is the best-performing vitamin e oil for scars brand in July 2026, moving 50,000 units across 3 ASINs for 33.3% of Top 10 volume. Mederma follows with 40,000 units (26.7%), ahead of Palmer's on 30,000 units (20.0%).
With 5 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.51 to $19.74, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bio-Oil
3 ASINs in Top 10
33.3%
Units
50K
Revenue
$877.1K
Avg. price
$19.74
B004AI97MA
$20.97·★4.6·69.1K revsBio-Oil Skincare Body Oil Serum for Scars and Stretch Marks, Face and Body Moisturizer with Vitamin E & A for Sensitive Dry Skin, Dermatologist Recommended, Non-Comedogenic, 4.2 Oz
Units sold20KB000VPPUEA
$11.12·★4.6·57.8K revsBio-Oil Skincare Body Oil Serum, Scars & Stretch Marks, 2 fl oz | Dermatologist Recommended, Vitamin E & A, Dry & Sensitive Skin, Non-Comedogenic, Face and Body, Scar Treatment
Units sold20KB00AREGVUM
$27.12·★4.7·55.1K revsBio-Oil Skincare Body Oil Serum, Scars & Stretch Marks, 6.7 fl oz | Dermatologist Recommended, Vitamin E & A, Dry & Sensitive Skin, Non-Comedogenic, Face and Body, Scar Treatment
Units sold10K
Mederma
2 ASINs in Top 10
26.7%
Units
40K
Revenue
$705.4K
Avg. price
$17.67
B08SS4T6ZT
$16.47·★4.4·14.8K revsMederma Advanced Scar Gel, Cepalin Scar Treatment, Old and New Scars, 20g | Cepalin Botanical Extract, Clinically Shown, Reduces Scar Appearance, Treats Scars, Visible Results
Units sold20KB08SS4TJ9C
$18.88·★4.4·25.9K revsMederma PM Intensive Overnight Scar Cream, 1 Oz | Clinically Shown, Advanced Treatment, Peptides & Collagen, Works While You Sleep, Non-Greasy, Paraben-Free
Units sold20K
Palmer's
3 ASINs in Top 10
20.0%
Units
30K
Revenue
$258.8K
Avg. price
$8.51
B000RGBWPO
$6.76·★4.8·36.2K revsPalmer's Solid Body Lotion, Cocoa Butter Formula with Vitamin E (7.25 Oz) | Body Moisturizer with Vitamin E for Extremely Dry Skin, Softens and Soothes, Helps Smooth Marks, Tone Skin, 48 Hour Moisture
Units sold10KB001KYU1H2
$10.97·★4.7·29K revsPalmer's Skin Therapy Body Oil, Moisturizing Cocoa Butter Formula (5.1 Oz) | Deep Body Moisturizer for Dry, Damaged Skin with Vitamin E & Pure Argan Oil, Helps Imrove Appearance of Scars, Stretch Marks
Units sold10KB00J1FNW28
$7.79·★4.6·48.2K revsPalmer's Skin Therapy Face Oil, Moisturizing Cocoa Butter Formula (1 Fl Oz) | Hydrating Face Moisturizer, Vitamin E, C & 10 Pure Facial Oil Blend, Helps Reduce Fine Lines & Dark Spots, Rosehip Fragrance
Units sold10K
Trending Vitamin E Oil For Scars Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0C2Z44JLK booked 10K units at $15.95, with ▲ 11.1% MoM change. On the growth side, B0FFYKYP5L leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B09FC41GB4 close behind at ▲ 133.3% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C2Z44JLK
Majestic Pure Vitamin E Oil 100% Pure & Natural Body Oil - 8 Fl Oz | Cold Pressed & Hexane Free Carrier Oil for Moisturizing Dry Skin,Scars, Hair, Eyelashes, Eyebrows, Body, Face, Nails & Scalp
Price
$15.95
Rating
4.6
Reviews
7.5K
Latest month sales
B0FFYKYP5L
Vitamin E Oil, 75,000 IU Organic Pure Vitamin E Oil for Tightening Plump Skin, Reduce Fine Lines & Scars, Moisturizing Skin, Face & Full Body- 2Fl Oz
Price
$8.99
Rating
4.1
Reviews
1.4K
Latest month sales
B09FC41GB4
Vitamin E Oil - 100% Pure & Natural, 85,800 IU. Repair Dry, Damaged Skin from Surgery & Acne, Age Spots & Wrinkles. Boost Collagen for Moisturized, Youthful-looking Skin. d-alpha tocopherol, 2 Fl Oz
Unlock to view ASIN details and product titles
Price
$32.40
Rating
4.6
Reviews
13.6K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this vitamin e oil for scars report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card