Vitamin D Drops Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vitamin D Drops sales on Amazon US totaled 126,000 units in July 2026 (▼ 7.0% vs. the prior month), generating an estimated $2,425,818 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.1% of unit volume and 57.1% of revenue, while a typical listing is priced at $21.05. The keyword itself pulled 22,464 Amazon queries over the same period (▲ 8.4% MoM).
Zooming out to the 12-month window ending July 2026, the vitamin d drops Top 50 moved 1,561,250 units and $29,942,356 in cumulative sales — an average of 130,104 units and $2,495,196 per month. Monthly throughput topped out at 152,500 units in November 2025 and dipped to 81,600 in May 2026, leaving the latest reading 8.6% higher than August 2025.
Vitamin D Drops Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
126K
▼ 7.0% MoM
Monthly Revenue 2026/07
$2.4M
▼ 6.8% MoM
Top 10 Market Share 2026/07
61.1%
Vitamin D Drops Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vitamin d drops listing on Amazon US in July 2026 is ASIN B01FSY52FK (Brand: Mommy's Bliss), which sold 20,000 units at $12.49 apiece — equal to 15.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 77,000 units and $1,384,280 in July 2026 — 61.1% of unit volume and 57.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vitamin D Drops' on Amazon
July 2026
Is 61.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01FSY52FK
Mommy's Bliss Organic Baby Vitamin D Drops, No Artificial Color, 0.11 Fl Oz | Vitamin D3 that promotes healthy growth and bone development in newborns and up; 100 servings per pack
20K
▲ 0.0%vs. prior month
$249.8K
latest month
12-month trend
B0038NF8MG
Thorne Vitamin D + K2 Liquid with a Metered Dispenser, 600 Servings | Vitamins D3 & K2 (MK-4) Supplement, Supports Bone Health, Healthy Immune Function & Heart Health*, NSF Contents Certified
10K
▲ 0.0%vs. prior month
$340K
latest month
12-month trend
B003CT36NE
Ddrops Baby 400 IU, Vitamin D, 90 Drops 2.5mL (0.08 Fl. Oz (Pack of 1))
10K
▲ 0.0%vs. prior month
$152.3K
latest month
12-month trend
B08CY92YHP
Nusava Organic Vitamin D3 K2 Drops with MCT Oil, Unflavored, Pack of 2 | Bone, Heart and Immune Support, Vitamin D3 and K2 with MCT Oil and Omega 3, No Fillers, Liquid Drops for Women and Men
10K
▲ 0.0%vs. prior month
$269.5K
latest month
12-month trend
B01F2H982Q
Zarbee's Baby Vitamin D Drops, 400 IU per Drop, with Dropper, 0.47 fl oz | For Babies & Newborns Ages 0+ Months, 400 IU Per Drop, Baby & Toddler Liquid Supplement, Dropper Syringe Included
8K
▼ 20.0%vs. prior month
$73.8K
latest month
12-month trend
B005ZIC55K
Enfamil Baby Vitamin D-Vi-Sol Liquid Supplement Drops for Infants, Supporting Strong Teeth & Bones in Newborn Babies, Easy-to-Use, Gluten-Free, 50 Day Supply, Dropper Bottle
6K
▲ 0.0%vs. prior month
$53.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Vitamin D Drops Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mommy's Bliss is the best-performing vitamin d drops brand in July 2026, moving 20,000 units across 1 ASIN for 26.0% of Top 10 volume. Ddrops follows with 14,000 units (18.2%), ahead of THORNE on 10,000 units (13.0%).
Volume is spread across 8 brands, with the top three holding 57.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $12.49 to $34.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mommy's Bliss
1 ASIN in Top 10
26.0%
Units
20K
Revenue
$249.8K
Avg. price
$12.49
B01FSY52FK
$12.49·★4.7·15K revsMommy's Bliss Organic Baby Vitamin D Drops, No Artificial Color, 0.11 Fl Oz | Vitamin D3 that promotes healthy growth and bone development in newborns and up; 100 servings per pack
Units sold20K
Ddrops
2 ASINs in Top 10
18.2%
Units
14K
Revenue
$199.3K
Avg. price
$13.98
B003CT36NE
$15.99·★4.8·14.7K revsDdrops Baby 400 IU, Vitamin D, 90 Drops 2.5mL (0.08 Fl. Oz (Pack of 1))
Units sold10KB00C5QN6T4
$11.97·★4.7·725 revsDdrops Baby 400 IU, Vitamin D, 60 Drops 1.7mL (0.06 Fl. Oz (Pack of 1))
Units sold4K
THORNE
1 ASIN in Top 10
13.0%
Units
10K
Revenue
$340K
Avg. price
$34.00
B0038NF8MG
$34.00·★4.4·6.7K revsThorne Vitamin D + K2 Liquid with a Metered Dispenser, 600 Servings | Vitamins D3 & K2 (MK-4) Supplement, Supports Bone Health, Healthy Immune Function & Heart Health*, NSF Contents Certified
Units sold10K
Trending Vitamin D Drops Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F3JSR8T7 booked 3K units at $21.99, with ▲ 0.0% MoM change. On the growth side, B07P9FH379 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B07MXGRR79 close behind at ▲ 33.3% MoM on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F3JSR8T7
Dr. Berg Maximum Strength Vitamin D3 K2 Liquid Drops with MCT Oil – 5,000 IU Liquid Vitamin D3 with K2 – Supports Strong Bones, Heart, Energy, Immunity, and Overall Vitality* - Unflavored 1 Fl Oz
Price
$21.99
Rating
4.7
Reviews
662
Latest month sales
B07P9FH379
Genexa Vitamin D Drops for Infants & Newborn, Made Clean, 100 Servings | Dye Free, 0% Artificial Additives, Organic, Gluten Free, Non-GMO, Supports Growth & Bone Development in Babies & Toddlers
Price
$12.97
Rating
4.7
Reviews
1.1K
Latest month sales
B07MXGRR79
Live Wise Naturals Organic Vitamin D3 K2 Liquid Drops for Babies, (MK-7) | Concentrated Formulation, 225 Servings, Micro-Dose Dropper, Gentle Daily Supplementation, Early Development, Precise Dosing
Unlock to view ASIN details and product titles
Price
$24.99
Rating
4.8
Reviews
749
Latest month sales
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