Biotin Gummies Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Biotin Gummies sales on Amazon US totaled 274,400 units in July 2026 (▼ 15.1% vs. the prior month), generating an estimated $6,460,671 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.7% of unit volume and 72.6% of revenue, while a typical listing is priced at $19.90. The keyword itself pulled 33,427 Amazon queries over the same period (▲ 8.2% MoM).
Zooming out to the 12-month window ending July 2026, the biotin gummies Top 50 moved 3,540,750 units and $82,038,073 in cumulative sales — an average of 295,063 units and $6,836,506 per month. Monthly throughput topped out at 358,300 units in November 2025 and dipped to 185,200 in May 2026, leaving the latest reading 5.6% higher than August 2025.
Biotin Gummies Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
274.4K
▼ 15.1% MoM
Monthly Revenue 2026/07
$6.5M
▼ 13.6% MoM
Top 10 Market Share 2026/07
66.7%
Biotin Gummies Market Share & Sales Concentration on Amazon US — July 2026
The most-sold biotin gummies listing on Amazon US in July 2026 is ASIN B08FGZSW8L (Brand: WEEM), which sold 70,000 units at $34.95 apiece — equal to 25.5% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 183,000 units and $4,693,230 in July 2026 — 66.7% of unit volume and 72.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Biotin Gummies' on Amazon
July 2026
Is 66.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08FGZSW8L
WEEM Hair Skin and Nails Gummies - Supports Healthy Hair - Vegan biotin Vitamins for Women & Men Supports Faster Hair Growth, Stronger Nails, Healthy Skin, Extra Strength (1)
70K
▼ 12.5%vs. prior month
$2.4M
latest month
12-month trend
B009SZXM4E
Nature's Bounty Biotin Hair Skin and Nails Vitamins, 120 Softgels | Supports Healthy Hair, Skin and Nails, 10,000mcg
40K
▼ 20.0%vs. prior month
$328.4K
latest month
12-month trend
B014G3WK9U
OLLY Hair Skin and Nails Gummies, Undeniable Beauty, Biotin - 60 Count | Beauty Support, Biotin, Keratin & Vitamins C & E, Gluten Free, No Synthetic Colors, No Synthetic Flavors
10K
▲ 0.0%vs. prior month
$118.7K
latest month
12-month trend
B09FP7RZ7R
WEEM Hair Skin and Nails Gummies - Supports Healthy Hair - Vegan biotin Vitamins for Women & Men Supports Faster Hair Growth, Stronger Nails, Healthy Skin, Extra Strength (2)
10K
▲ 25.0%vs. prior month
$650K
latest month
12-month trend
B0DJG2BHNJ
Nature's Bounty Optimal Solutions Hair, Skin & Nails Pectin Gummies | 2500mcg Biotin Per 2 Gummies, No Stick Gummy, Vegetarian Formula, Strawberry Flavor, 200 count, 100 Total Servings
10K
▲ 66.7%vs. prior month
$188K
latest month
12-month trend
B0DPMZFJ58
Biotin Gummies for Hair Growth Support - for Women & Men - Berry, 60 Gummy | Biotin 10000mcg, Collagen, Keratin, Hyaluronic Acid, B-Complex, Saw Palmetto - Hair, Skin & Nail Strengt Support - Sugar-Free
10K
▲ 0.0%vs. prior month
$206.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Biotin Gummies Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
WEEM is the best-performing biotin gummies brand in July 2026, moving 80,000 units across 2 ASINs for 43.7% of Top 10 volume. Nature's Bounty follows with 40,000 units (21.9%), ahead of Nature's Bounty Optimal Solutions on 18,000 units (9.8%).
With 8 brands splitting the Top 10 and 75.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $49.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
WEEM
2 ASINs in Top 10
43.7%
Units
80K
Revenue
$3M
Avg. price
$49.98
B08FGZSW8L
$34.95·★4.4·27.9K revsWEEM Hair Skin and Nails Gummies - Supports Healthy Hair - Vegan biotin Vitamins for Women & Men Supports Faster Hair Growth, Stronger Nails, Healthy Skin, Extra Strength (1)
Units sold70KB09FP7RZ7R
$65.00·★4.4·27.9K revsWEEM Hair Skin and Nails Gummies - Supports Healthy Hair - Vegan biotin Vitamins for Women & Men Supports Faster Hair Growth, Stronger Nails, Healthy Skin, Extra Strength (2)
Units sold10K
Nature's Bounty
1 ASIN in Top 10
21.9%
Units
40K
Revenue
$328.4K
Avg. price
$7.99
B009SZXM4E
$7.99·★4.7·122.3K revsNature's Bounty Biotin Hair Skin and Nails Vitamins, 120 Softgels | Supports Healthy Hair, Skin and Nails, 10,000mcg
Units sold40K
Nature's Bounty Optimal Solutions
2 ASINs in Top 10
9.8%
Units
18K
Revenue
$426.2K
Avg. price
$21.59
B0DJG2BHNJ
$23.27·★4.7·3K revsNature's Bounty Optimal Solutions Hair, Skin & Nails Pectin Gummies | 2500mcg Biotin Per 2 Gummies, No Stick Gummy, Vegetarian Formula, Strawberry Flavor, 200 count, 100 Total Servings
Units sold10KB0DJG286SN
$19.90·★4.7·2.7K revsNature's Bounty Optimal Solutions Advanced Hair, Skin & Nail Pectin Gummies | 6000 mcg Biotin Per 2 Gummies, No Stick Gummy, Vegetarian Formula, Strawberry Flavor, 200 Count, 100 Total Servings
Units sold8K
Trending Biotin Gummies Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B09FP7RZ7R booked 10K units at $65.00, with ▲ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09FP7RZ7R
WEEM Hair Skin and Nails Gummies - Supports Healthy Hair - Vegan biotin Vitamins for Women & Men Supports Faster Hair Growth, Stronger Nails, Healthy Skin, Extra Strength (2)
Price
$65.00
Rating
4.4
Reviews
27.9K
Latest month sales
B0DJG2BHNJ
Nature's Bounty Optimal Solutions Hair, Skin & Nails Pectin Gummies | 2500mcg Biotin Per 2 Gummies, No Stick Gummy, Vegetarian Formula, Strawberry Flavor, 200 count, 100 Total Servings
Price
$23.27
Rating
4.7
Reviews
3K
Latest month sales
B0CF9Y1DM6
VITBOOST Biotin with Hyaluronic Acid, Collagen and Keratin - 60Ct, 25000mcg | Hair Growth Vitamins for Men and Women - Nails and Skin, USA Made - Third Party Tested, B1, B2, B3, B6, B7 Complex
Unlock to view ASIN details and product titles
Price
$17.95
Rating
4.6
Reviews
3.7K
Latest month sales
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