B12 Sublingual Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
B12 Sublingual sales on Amazon US totaled 261,900 units in July 2026 (▼ 14.1% vs. the prior month), generating an estimated $4,851,942 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.3% of unit volume and 50.4% of revenue, while a typical listing is priced at $18.37. The keyword itself pulled 39,601 Amazon queries over the same period (▲ 4.6% MoM).
Zooming out to the 12-month window ending July 2026, the b12 sublingual Top 50 moved 3,023,200 units and $52,739,727 in cumulative sales — an average of 251,933 units and $4,394,977 per month. Monthly throughput topped out at 305,000 units in June 2026 and dipped to 162,600 in May 2026, leaving the latest reading 2.0% higher than August 2025.
B12 Sublingual Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
261.9K
▼ 14.1% MoM
Monthly Revenue 2026/07
$4.9M
▼ 10.2% MoM
Top 10 Market Share 2026/07
47.3%
B12 Sublingual Market Share & Sales Concentration on Amazon US — July 2026
The most-sold b12 sublingual listing on Amazon US in July 2026 is ASIN B002BKW1YA (Brand: THORNE), which sold 20,000 units at $24.00 apiece — equal to 7.6% of every unit tracked in this report.
The Top 10 ASINs account for 124,000 units and $2,442,980 in July 2026 — 47.3% of unit volume and 50.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'B12 Sublingual' on Amazon
July 2026
Is 47.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B002BKW1YA
THORNE Vitamin B12 1,000 mcg, Active Methylcobalamin, 60 Capsules | Supports Methylation, Heart & Nerve Health, Cognitive Function & Healthy Homocysteine Levels*, NSF Contents Certified
20K
▲ 0.0%vs. prior month
$476.2K
latest month
12-month trend
B0B83PXLXW
L Methyl Folate 15mg Plus Methyl B12 Cofactor – Organic Berry Flavor, High Potency Liquid Sublingual Active 5-MTHF Form - Supports Mood, Methylation, Cognition – Bioactive Forms Vitamin B9 & B12 (1oz)
20K
▲ 0.0%vs. prior month
$439.6K
latest month
12-month trend
B0C9JX95NV
NUSAVA B12 Liquid Drops 5000mcg, Raspberry, Pack of 2 | Energy, Brain and Heart Support, Methylcobalamin B12 with B6, B1, Niacin and Folate, Sublingual Drops for Women and Men
20K
▲ 0.0%vs. prior month
$499K
latest month
12-month trend
B00NV5UTIE
EZ Melts Dissolvable B12 Methylcobalamin 2,500 mcg, 90 Tablets, Red Cherry | Vitamin B12 for Energy & Immune Support, Sublingual Tablets, Non-GMO, Vegan & Gluten-Free
10K
▲ 0.0%vs. prior month
$195K
latest month
12-month trend
B0828JPPMX
Nature Made Vitamin B12 1000 mcg Fast Dissolve Tablets, 150 Tablets | Easy to Take Vitamin B12 Sublingual Tablets for Energy Metabolism Support for Men and Women, Sugar Free, 150 Day Supply
10K
▼ 50.0%vs. prior month
$161.4K
latest month
12-month trend
B083JLZPZX
Horbäach B12 Vitamin 5000 mcg | 120 Fast Dissolve Tablets | Sublingual Methylcobalamin | Natural Berry Flavor | Vegan, Non-GMO & Gluten Free Supplement
10K
▼ 50.0%vs. prior month
$99.9K
latest month
12-month trend
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Best B12 Sublingual Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
THORNE is the best-performing b12 sublingual brand in July 2026, moving 20,000 units across 1 ASIN for 16.1% of Top 10 volume. Triquetra Health follows with 20,000 units (16.1%), ahead of NUSAVA on 20,000 units (16.1%).
Volume is spread across 10 brands, with the top three holding 48.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $21.99 to $24.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
THORNE
1 ASIN in Top 10
16.1%
Units
20K
Revenue
$476.2K
Avg. price
$24.00
B002BKW1YA
$24.00·★4.8·3.9K revsTHORNE Vitamin B12 1,000 mcg, Active Methylcobalamin, 60 Capsules | Supports Methylation, Heart & Nerve Health, Cognitive Function & Healthy Homocysteine Levels*, NSF Contents Certified
Units sold20K
Triquetra Health
1 ASIN in Top 10
16.1%
Units
20K
Revenue
$439.6K
Avg. price
$21.99
B0B83PXLXW
$21.99·★4.5·6.1K revsL Methyl Folate 15mg Plus Methyl B12 Cofactor – Organic Berry Flavor, High Potency Liquid Sublingual Active 5-MTHF Form - Supports Mood, Methylation, Cognition – Bioactive Forms Vitamin B9 & B12 (1oz)
Units sold20K
NUSAVA
1 ASIN in Top 10
16.1%
Units
20K
Revenue
$499K
Avg. price
$24.95
B0C9JX95NV
$24.95·★4.5·8.7K revsNUSAVA B12 Liquid Drops 5000mcg, Raspberry, Pack of 2 | Energy, Brain and Heart Support, Methylcobalamin B12 with B6, B1, Niacin and Folate, Sublingual Drops for Women and Men
Units sold20K
Trending B12 Sublingual Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B006BY0JPA booked 8K units at $9.30, with ▲ 100.0% MoM change. On the growth side, B08DP545FG leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B006BY0JPA
Nature’s Bounty Vitamin B12 5000 mcg Sublingual Liquid, Cardiovascular Health & Cellular Energy Support, 2 Fl Oz (1 Count)
Price
$9.30
Rating
4.7
Reviews
24.4K
Latest month sales
B0G88Q9LJF
Dr. Berg Natural Vitamin B12 1000 mcg (Hydroxocobalamin) 60 Capsules – Energy, Brain & Nervous System Support* – w/B-Complex + Magnesium – 4X Lab Tested, GMO-Free, No Fillers
Price
$22.99
Rating
4.8
Reviews
412
Latest month sales
B08DP545FG
BioActive Vitamin B12 5000 mcg | 3 BioActive Forms Plus Methylfolate Cofactor - Methylcobalamin, Adenosyl & Hydroxy | Sublingual Liquid Drops, Berry Flavor, Organic, Non-GMO, Vegan (1 oz)
Unlock to view ASIN details and product titles
Price
$21.99
Rating
4.5
Reviews
5.5K
Latest month sales
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