Vital Wheat Gluten Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vital Wheat Gluten sales on Amazon US totaled 104,150 units in July 2026 (▼ 0.4% vs. the prior month), generating an estimated $1,000,223 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.7% of unit volume and 71.9% of revenue, while a typical listing is priced at $22.30. The keyword itself pulled 34,752 Amazon queries over the same period (▲ 16.1% MoM).
Zooming out to the 12-month window ending July 2026, the vital wheat gluten Top 50 moved 1,185,100 units and $12,053,062 in cumulative sales — an average of 98,758 units and $1,004,422 per month. Monthly throughput topped out at 121,800 units in November 2025 and dipped to 64,900 in May 2026, leaving the latest reading 49.7% higher than August 2025.
Vital Wheat Gluten Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
104.2K
▼ 0.4% MoM
Monthly Revenue 2026/07
$1M
▼ 1.6% MoM
Top 10 Market Share 2026/07
79.7%
Vital Wheat Gluten Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vital wheat gluten listing on Amazon US in July 2026 is ASIN B00P6ERTS6 (Brand: King Arthur), which sold 30,000 units at $7.16 apiece — equal to 28.8% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 83,000 units and $719,440 in July 2026 — 79.7% of unit volume and 71.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vital Wheat Gluten' on Amazon
July 2026
Is 79.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00P6ERTS6
King Arthur 100% Organic Bread Flour, Unbleached, 5 lb (Pack of 1) - Non-GMO Project Verified, No Preservatives
30K
▲ 0.0%vs. prior month
$230.1K
latest month
12-month trend
B01JJ9H1Q8
King Arthur Measure for Measure Gluten-Free Flour: All-Purpose 1:1 Substitute for Wheat Flour, Non-GMO, Kosher Certified, 3 lbs Bag for Baking Cookies, Cakes, Muffins
10K
▲ 0.0%vs. prior month
$81.7K
latest month
12-month trend
B08HZJ798S
King Arthur 00 Pizza Flour, Non-GMO Project Verified, 100% American Grown Wheat, 3 lb Bag
10K
▲ 0.0%vs. prior month
$62.2K
latest month
12-month trend
B0C4QGSRSF
King Arthur Gluten-Free Bread Flour, 1:1 Replacement for Yeasted Recipes, 2 lb (Pack of 1) - Premium GF Flour for Artisan Boules, Bagels, Cinnamon Rolls & Burger Buns - Sorghum & Xanthan Gum
8K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
B074VDMNDM
365 by Whole Foods Market, Organic 100% Whole Wheat Flour, 80 Ounce
7K
▲ 16.7%vs. prior month
$44K
latest month
12-month trend
B081ZTF85G
365 by Whole Foods Market, Organic Bread Flour, 32 Ounce
6K
▼ 14.3%vs. prior month
$23.9K
latest month
12-month trend
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Best Vital Wheat Gluten Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
King Arthur is the best-performing vital wheat gluten brand in July 2026, moving 58,000 units across 4 ASINs for 69.9% of Top 10 volume. 365 by Whole Foods Market follows with 16,000 units (19.3%), ahead of Anthony's on 7,000 units (8.4%).
With 4 brands splitting the Top 10 and 97.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.49 to $23.44, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
King Arthur
4 ASINs in Top 10
69.9%
Units
58K
Revenue
$453.9K
Avg. price
$7.67
B00P6ERTS6
$7.16·★4.7·7.9K revsKing Arthur 100% Organic Bread Flour, Unbleached, 5 lb (Pack of 1) - Non-GMO Project Verified, No Preservatives
Units sold30KB01JJ9H1Q8
$7.62·★4.7·22.6K revsKing Arthur Measure for Measure Gluten-Free Flour: All-Purpose 1:1 Substitute for Wheat Flour, Non-GMO, Kosher Certified, 3 lbs Bag for Baking Cookies, Cakes, Muffins
Units sold10KB08HZJ798S
$6.12·★4.8·8.6K revsKing Arthur 00 Pizza Flour, Non-GMO Project Verified, 100% American Grown Wheat, 3 lb Bag
Units sold10KB0C4QGSRSF
$9.79·★4.7·2.8K revsKing Arthur Gluten-Free Bread Flour, 1:1 Replacement for Yeasted Recipes, 2 lb (Pack of 1) - Premium GF Flour for Artisan Boules, Bagels, Cinnamon Rolls & Burger Buns - Sorghum & Xanthan Gum
Units sold8K
365 by Whole Foods Market
3 ASINs in Top 10
19.3%
Units
16K
Revenue
$77.5K
Avg. price
$4.49
B074VDMNDM
$6.29·★4.6·3.5K revs365 by Whole Foods Market, Organic 100% Whole Wheat Flour, 80 Ounce
Units sold7KB081ZTF85G
$3.99·★4.6·2.2K revs365 by Whole Foods Market, Organic Bread Flour, 32 Ounce
Units sold6KB074VD2ZKF
$3.18·★4.6·1.8K revs365 by Whole Foods Market Organic Whole Wheat Pastry Flour, 2 LB
Units sold3K
Anthony's
2 ASINs in Top 10
8.4%
Units
7K
Revenue
$165.8K
Avg. price
$23.44
B00PB8U7Y0
$25.19·★4.8·19K revsAnthony's Vital Wheat Gluten, 4 lb, Vegan, Non GMO, Keto Friendly, Low Carb
Units sold4KB0898N89VV
$21.69·★4.8·3.2K revsAnthony's Organic Whole Grain Oat Flour, 4 lb, Gluten Free, Non GMO, Non Irradiated, Finely Ground, Vegan
Units sold3K
Trending Vital Wheat Gluten Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B089K1BCJS booked 2K units at $11.99, with ▲ 100.0% MoM change. On the growth side, B000QSL51E leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B071YHMGRZ close behind at ▲ 233.3% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B089K1BCJS
Kate Naturals Vital Wheat Gluten for Bread Making, Baking & Seitan, 12oz | High Protein Flour, Compatible with Bread Machine
Price
$11.99
Rating
4.7
Reviews
3.6K
Latest month sales
B000QSL51E
Bobs Red Mill, Flour Gluten Wheat Vital, 22 Ounce
Price
$17.99
Rating
4.6
Reviews
1.1K
Latest month sales
B071YHMGRZ
One Degree Organics Sprouted Spelt Flour, 32oz | Ancient Grain Baking Flour, Glyphosate-Free, USDA Organic, Non-GMO, Vegan, Kosher, White Flour Alternative
Unlock to view ASIN details and product titles
Price
$6.39
Rating
4.7
Reviews
1.9K
Latest month sales
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