Sugar Packets Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sugar Packets sales on Amazon US totaled 244,500 units in July 2026 (▼ 8.6% vs. the prior month), generating an estimated $2,638,795 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.2% of unit volume and 39.0% of revenue, while a typical listing is priced at $11.94. The keyword itself pulled 66,006 Amazon queries over the same period (▲ 18.1% MoM).
Zooming out to the 12-month window ending July 2026, the sugar packets Top 50 moved 2,683,700 units and $32,316,394 in cumulative sales — an average of 223,642 units and $2,693,033 per month. Monthly throughput topped out at 267,400 units in June 2026 and dipped to 168,100 in May 2026, leaving the latest reading 33.3% higher than August 2025.
Sugar Packets Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
244.5K
▼ 8.6% MoM
Monthly Revenue 2026/07
$2.6M
▼ 7.6% MoM
Top 10 Market Share 2026/07
53.2%
Sugar Packets Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sugar packets listing on Amazon US in July 2026 is ASIN B00F3SQJUY (Brand: IN THE RAW), which sold 20,000 units at $9.53 apiece — equal to 8.2% of every unit tracked in this report.
The Top 10 ASINs account for 130,000 units and $1,029,100 in July 2026 — 53.2% of unit volume and 39.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sugar Packets' on Amazon
July 2026
Is 53.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00F3SQJUY
Stevia In The Raw, Stevia Sweetener Packets, 200 Ct Box (7 oz), 1 Pack | Zero Calorie Stevia Sugar Substitute Packets, No Erythritol or Artificial Flavors, Vegan, Gluten Free, Kosher
20K
▲ 0.0%vs. prior month
$174.6K
latest month
12-month trend
B0BLBJL2D4
SPLENDA Zero Calorie Sweetener, 800 Count Packets | Value Pack
20K
▲ 0.0%vs. prior month
$353.8K
latest month
12-month trend
B0D1L1KSMZ
Amazon Saver, White Sugar, 4 Lb
20K
▼ 50.0%vs. prior month
$65.4K
latest month
12-month trend
B000VDUHFO
Sweet'N Low Zero Calorie Sweetener Packets, 100 Ct | Kosher & Gluten Free, Low Glycemic Index, Individual Tea and Coffee Sweetener Packets
10K
▲ 0.0%vs. prior month
$26K
latest month
12-month trend
B0010XVRXK
SPLENDA Zero Calorie Sweetener, 100 Count Packets | 100 Count
10K
▲ 0.0%vs. prior month
$48.1K
latest month
12-month trend
B001CT0ALC
Equal 0 Calorie Sweetener, Aspartame and Acesulfame-K Sweetener Packets, Zero Calorie Sugar Alternative, Erythritol Free, 800 Ct (Pack of 1)
10K
▲ 0.0%vs. prior month
$127.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sugar Packets Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
IN THE RAW is the best-performing sugar packets brand in July 2026, moving 40,000 units across 3 ASINs for 30.8% of Top 10 volume. SPLENDA follows with 40,000 units (30.8%), ahead of Amazon Saver on 20,000 units (15.4%).
With 6 brands splitting the Top 10 and 76.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.27 to $9.84, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
IN THE RAW
3 ASINs in Top 10
30.8%
Units
40K
Revenue
$287.1K
Avg. price
$7.06
B00F3SQJUY
$9.53·★4.6·34.5K revsStevia In The Raw, Stevia Sweetener Packets, 200 Ct Box (7 oz), 1 Pack | Zero Calorie Stevia Sugar Substitute Packets, No Erythritol or Artificial Flavors, Vegan, Gluten Free, Kosher
Units sold20KB001JTVICA
$3.72·★4.8·2K revsSugar In The Raw, Turbinado Cane Sugar Packets, 100 Ct | Pure, All-Natural Turbinado Sugar, Non-GMO Project Verified, Kosher, Vegan and Gluten Free
Units sold10KB0087RVIOU
$7.92·★4.8·38.5K revsSugar In The Raw, Turbinado Cane Sugar Packets, 200 Ct | Pure, All-Natural Turbinado Sugar, Non-GMO Project Verified, Kosher, Vegan and Gluten Free
Units sold10K
SPLENDA
3 ASINs in Top 10
30.8%
Units
40K
Revenue
$475.7K
Avg. price
$9.84
B0BLBJL2D4
$17.61·★4.8·32.4K revsSPLENDA Zero Calorie Sweetener, 800 Count Packets | Value Pack
Units sold20KB0010XVRXK
$4.52·★4.8·12.1K revsSPLENDA Zero Calorie Sweetener, 100 Count Packets | 100 Count
Units sold10KB005IHUYVA
$7.38·★4.8·10.5K revsSPLENDA Zero Calorie Sweetener, 200 Count Packets
Units sold10K
Amazon Saver
1 ASIN in Top 10
15.4%
Units
20K
Revenue
$65.4K
Avg. price
$3.27
B0D1L1KSMZ
$3.27·★4.8·3.7K revsAmazon Saver, White Sugar, 4 Lb
Units sold20K
Trending Sugar Packets Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B09SBQ3CNZ leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0GTWYK387 close behind at ▲ 100.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09SBQ3CNZ
C&H® Premium Pure Cane Granulated Sugar, 20 oz Canister, 3 Pack | Granular Crystals, Easy Pour Spout, Resealable Storage, Ideal for Baking Cooking Beverages, Controlled Dispensing, Pantry Use
Price
$23.99
Rating
4.5
Reviews
713
Latest month sales
B0GTWYK387
Bulk Sugar Packets, 100 Count - Individual Servings of White Sugar Packets for Coffee and Tea, Granulated Sugar Packs Great for Restaurants, Coffee Shops, Offices, Schools, and More
Price
$7.49
Rating
4.8
Reviews
51
Latest month sales
B0D1CT1BBC
SPLENDA Stevia Zero Calorie Sweetener, Sugar Substitute Packets, 100 Count (Pack of 1)
Unlock to view ASIN details and product titles
Price
$3.35
Rating
4.6
Reviews
1.5K
Latest month sales
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