Coconut Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Coconut Oil sales on Amazon US totaled 234,200 units in July 2026 (▼ 9.9% vs. the prior month), generating an estimated $2,816,174 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.8% of unit volume and 48.5% of revenue, while a typical listing is priced at $14.70. The keyword itself pulled 534,194 Amazon queries over the same period (▲ 5.7% MoM).
Zooming out to the 12-month window ending July 2026, the coconut oil Top 50 moved 2,892,050 units and $34,396,185 in cumulative sales — an average of 241,004 units and $2,866,349 per month. Monthly throughput topped out at 275,850 units in January 2026 and dipped to 141,250 in May 2026, leaving the latest reading 10.0% lower than August 2025.
Coconut Oil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
234.2K
▼ 9.9% MoM
Monthly Revenue 2026/07
$2.8M
▼ 10.3% MoM
Top 10 Market Share 2026/07
56.8%
Coconut Oil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold coconut oil listing on Amazon US in July 2026 is ASIN B07PG9FG6J (Brand: Amazon Grocery), which sold 40,000 units at $7.17 apiece — equal to 17.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 133,000 units and $1,364,810 in July 2026 — 56.8% of unit volume and 48.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Coconut Oil' on Amazon
July 2026
Is 56.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07PG9FG6J
Amazon Grocery, Organic Virgin Coconut Oil, 15 Fl Oz
40K
▲ 0.0%vs. prior month
$287.2K
latest month
12-month trend
B07346X1R5
Handcraft Blends Fractionated Coconut Oil - 16 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin, Hair and Body - Massage - Hair Tonic
20K
▲ 0.0%vs. prior month
$195.2K
latest month
12-month trend
B004NTCE1M
Nutiva Organic, Cold-Pressed, Unrefined, Virgin Coconut Oil from Fresh, non-GMO, Sustainably Farmed Coconuts, 15-ounce
10K
▼ 50.0%vs. prior month
$98.4K
latest month
12-month trend
B00DS842HS
Viva Naturals Organic Coconut Oil, 16 fl oz – Unrefined, Cold-Pressed Extra Virgin Coconut Oil, USDA Organic & Non-GMO, Natural Cooking Oil, Hair Oil & Skin Oil
10K
▼ 50.0%vs. prior month
$99.9K
latest month
12-month trend
B00PMR3QF2
Majestic Pure Fractionated Coconut Oil, 100% Pure Body Oil - 16 Fl Oz | Lightweight Liquid Carrier Oil for Essential Oils, Massage, Skin, Hair & DIY Personal Care Applications
10K
▲ 0.0%vs. prior month
$97K
latest month
12-month trend
B01M5KZTAQ
OGX Extra Strength Damage Remedy + Coconut Miracle Hair Oil, 3.3 fl. oz | Penetrating Hair Oil, Extra Hydrating Anti-Frizz, For Coarse, Dry Hair, Paraben-Free
10K
▲ 0.0%vs. prior month
$78.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Coconut Oil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Grocery is the best-performing coconut oil brand in July 2026, moving 47,000 units across 2 ASINs for 35.3% of Top 10 volume. Handcraft Blends follows with 20,000 units (15.0%), ahead of OGX on 18,000 units (13.5%).
With 8 brands splitting the Top 10 and 63.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.17 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Grocery
2 ASINs in Top 10
35.3%
Units
47K
Revenue
$337.5K
Avg. price
$7.17
B07PG9FG6J
$7.17·★4.7·29.5K revsAmazon Grocery, Organic Virgin Coconut Oil, 15 Fl Oz
Units sold40KB07PLZH4QD
$7.17·★4.7·16K revsAmazon Grocery Organic Refined Coconut Oil, 15 Fl Oz
Units sold7K
Handcraft Blends
1 ASIN in Top 10
15.0%
Units
20K
Revenue
$195.2K
Avg. price
$9.99
B07346X1R5
$9.99·★4.6·39.1K revsHandcraft Blends Fractionated Coconut Oil - 16 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin, Hair and Body - Massage - Hair Tonic
Units sold20K
OGX
2 ASINs in Top 10
13.5%
Units
18K
Revenue
$140.9K
Avg. price
$7.48
B01M5KZTAQ
$6.99·★4.7·13K revsOGX Extra Strength Damage Remedy + Coconut Miracle Hair Oil, 3.3 fl. oz | Penetrating Hair Oil, Extra Hydrating Anti-Frizz, For Coarse, Dry Hair, Paraben-Free
Units sold10KB00B7W8VPQ
$7.97·★4.6·14.2K revsOGX Nourishing + Coconut Oil Weightless Hydrating Oil Hair Mist, Lightweight Leave-In Hair Treatment with Coconut Oil & Bamboo Extract, Paraben & Sulfate Surfactant-Free, 4 Fl Oz
Units sold8K
Trending Coconut Oil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07PLZH4QD booked 7K units at $7.17, with ▲ 16.7% MoM change. On the growth side, B00Y8HZS1W leads positive momentum with ▲ 300.0% MoM growth on 2K units, with B017DT4HM2 close behind at ▲ 150.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07PLZH4QD
Amazon Grocery Organic Refined Coconut Oil, 15 Fl Oz
Price
$7.17
Rating
4.7
Reviews
16K
Latest month sales
B00Y8HZS1W
Island Fresh Organic Coconut Oil, Extra Virgin, Cold-Pressed, 54 fl oz – USDA Organic, Non-GMO for Cooking, Baking, Hair and Skin
Price
$19.77
Rating
4.8
Reviews
8.6K
Latest month sales
B017DT4HM2
NOW Foods Solutions, Liquid Coconut Oil, Light and Nourishing, Promotes Healthy-Looking Skin and Hair, 16-Ounce
Unlock to view ASIN details and product titles
Price
$13.96
Rating
4.7
Reviews
19.5K
Latest month sales
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