Viagra Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Viagra sales on Amazon US totaled 117,350 units in July 2026 (▼ 9.4% vs. the prior month), generating an estimated $2,201,487 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 86.1% of unit volume and 81.4% of revenue, while a typical listing is priced at $34.01. The keyword itself pulled 35,980 Amazon queries over the same period (▲ 15.0% MoM).
Zooming out to the 12-month window ending July 2026, the viagra Top 50 moved 1,362,100 units and $25,083,547 in cumulative sales — an average of 113,508 units and $2,090,296 per month. Monthly throughput topped out at 129,500 units in June 2026 and dipped to 73,550 in May 2026, leaving the latest reading 5.6% higher than August 2025.
Viagra Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
117.3K
▼ 9.4% MoM
Monthly Revenue 2026/07
$2.2M
▼ 4.5% MoM
Top 10 Market Share 2026/07
86.1%
Viagra Market Share & Sales Concentration on Amazon US — July 2026
The most-sold viagra listing on Amazon US in July 2026 is ASIN B09B4DWNYQ (Brand: Nutricost), which sold 30,000 units at $12.97 apiece — equal to 25.6% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 101,000 units and $1,791,670 in July 2026 — 86.1% of unit volume and 81.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Viagra' on Amazon
July 2026
Is 86.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09B4DWNYQ
Nutricost Nitric Oxide Booster 2250mg, 180 Capsules, Gluten Free | 750mg Per Casule, 60 Servings, GMO-Free
30K
▼ 25.0%vs. prior month
$448.5K
latest month
12-month trend
B01MQ1JLWY
Prime Labs Testosterone Booster for Men, Supports Strength & Stamina | Prime Test Blend with Tongkat Ali, Saw Palmetto & Nettle Root, Made in USA, 60 Caplets
10K
▲ 0.0%vs. prior month
$221.7K
latest month
12-month trend
B07SQ48736
Promescent Desensitizing Delay Spray for Men Clinically Proven to Help You Last Longer in Bed - Better Maximized Sensation + Prolong Climax for Him, 2.6 ml
10K
▲ 25.0%vs. prior month
$229.5K
latest month
12-month trend
B0D9VMFRM2
Testosterone Booster Gummies, Male Enhancing Supplement, Add 2 in” Enlargement Gummies for Men , Male Enhancement Chews Energy, Strength, Stamina, Endurance, Performance, Natural Blue Berry Chews
10K
▲ 0.0%vs. prior month
$229K
latest month
12-month trend
B0154O5FYC
Horny Goat Weed for Men (9 in 1 Formula) - Male Enhancing Supplement - 60ct | Male enhancing formula with hornygoatweed for men extract to support stamina, vitality & drive
9K
▼ 10.0%vs. prior month
$124.9K
latest month
12-month trend
B01MS461VC
L-Arginine and L-Citrulline for Men, Nitric Oxide Support, 30 Servings | L Arginine 1000mg Capsules with L Citrulline and Tart Cherry, Performance Supplement for Men's Health, Vegan, 60 Count
7K
▲ 0.0%vs. prior month
$174.9K
latest month
12-month trend
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Best Viagra Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nutricost is the best-performing viagra brand in July 2026, moving 30,000 units across 1 ASIN for 29.7% of Top 10 volume. Prime Labs follows with 10,000 units (9.9%), ahead of Promescent on 10,000 units (9.9%).
Volume is spread across 10 brands, with the top three holding 49.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $12.97 to $22.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nutricost
1 ASIN in Top 10
29.7%
Units
30K
Revenue
$448.5K
Avg. price
$12.97
B09B4DWNYQ
$12.97·★4.5·14.2K revsNutricost Nitric Oxide Booster 2250mg, 180 Capsules, Gluten Free | 750mg Per Casule, 60 Servings, GMO-Free
Units sold30K
Prime Labs
1 ASIN in Top 10
9.9%
Units
10K
Revenue
$221.7K
Avg. price
$22.99
B01MQ1JLWY
$22.99·★4.1·95.4K revsPrime Labs Testosterone Booster for Men, Supports Strength & Stamina | Prime Test Blend with Tongkat Ali, Saw Palmetto & Nettle Root, Made in USA, 60 Caplets
Units sold10K
Promescent
1 ASIN in Top 10
9.9%
Units
10K
Revenue
$229.5K
Avg. price
$22.95
B07SQ48736
$22.95·★3.9·16.7K revsPromescent Desensitizing Delay Spray for Men Clinically Proven to Help You Last Longer in Bed - Better Maximized Sensation + Prolong Climax for Him, 2.6 ml
Units sold10K
Trending Viagra Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GPSM5TRQ leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B07SQ48736 close behind at ▲ 25.0% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GPSM5TRQ
GETHARD™ Male Performance + MultiVitamins – Maximize Size, Length, Girth | Testosterone Booster & Fast Acting Nitric Oxide Enhancer w/Ginseng & Maca Root +19 Ingredients
Price
$49.95
Rating
3.8
Reviews
57
Latest month sales
B07SQ48736
Promescent Desensitizing Delay Spray for Men Clinically Proven to Help You Last Longer in Bed - Better Maximized Sensation + Prolong Climax for Him, 2.6 ml
Price
$22.95
Rating
3.9
Reviews
16.7K
Latest month sales
B0FH69DY8W
Hornygoatweed for Men, 12 in 1, Maca, Tongkat Ali, 60 Tablets | Supports Stamina, Energy & Male Performance With Ginseng, Ginger & Horny Goat Weed — Max Strength Formula for Active Men
Unlock to view ASIN details and product titles
Price
$21.99
Rating
4.6
Reviews
368
Latest month sales
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