Naked Whey Protein Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Naked Whey Protein sales on Amazon US totaled 410,000 units in July 2026 (▼ 13.5% vs. the prior month), generating an estimated $19,511,750 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.9% of unit volume and 40.6% of revenue, while a typical listing is priced at $58.77. The keyword itself pulled 105,074 Amazon queries over the same period (▲ 13.2% MoM).
Zooming out to the 12-month window ending July 2026, the naked whey protein Top 50 moved 4,255,800 units and $195,578,443 in cumulative sales — an average of 354,650 units and $16,298,204 per month. Monthly throughput topped out at 474,000 units in June 2026 and dipped to 223,400 in May 2026, leaving the latest reading 12.9% higher than August 2025.
Naked Whey Protein Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
410K
▼ 13.5% MoM
Monthly Revenue 2026/07
$19.5M
▼ 13.0% MoM
Top 10 Market Share 2026/07
43.9%
Naked Whey Protein Market Share & Sales Concentration on Amazon US — July 2026
The most-sold naked whey protein listing on Amazon US in July 2026 is ASIN B00J074W94 (Brand: Orgain), which sold 40,000 units at $31.98 apiece — equal to 9.8% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 180,000 units and $7,930,400 in July 2026 — 43.9% of unit volume and 40.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Naked Whey Protein' on Amazon
July 2026
Is 43.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00J074W94
Orgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb | Plant based protein, 7g prebiotic fiber, low net carb, no added sugar or lactose ingredients, non-GMO, for shakes & smoothies
40K
▼ 20.0%vs. prior month
$1.2M
latest month
12-month trend
B0B9YMNYWK
NAKED Pure Micronized Creatine Monohydrate Powder - NSF Certified, Unflavored, 500g, 1.1lb Bulk - Vegan, Non-GMO, Gluten-Free, Soy-Free, No Fillers, Supports Muscle Growth & Strength - 100 Servings
30K
▲ 0.0%vs. prior month
$659.7K
latest month
12-month trend
B099J2SWXV
Dymatize ISO100 Protein Powder, 100% Whey Isolate, Gourmet Vanilla | 25g Protein, Hydrolyzed, Fast-Absorbing, Supports Muscle Health, 5.5g BCAAs, Gluten-Free, 20 Servings, 1.3 lb
20K
▲ 100.0%vs. prior month
$752.4K
latest month
12-month trend
B0CQ32D39X
Transparent Labs Grass-Fed Whey Protein Isolate - Naturally Flavored, Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids - 30 Servings, Milk Chocolate
20K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B0CQ3JTR6F
Transparent Labs Grass-Fed Whey Protein Isolate - Naturally Flavored, Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids - 30 Servings, French Vanilla
20K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B07Y7H3FHB
IQBAR Clean Protein Bars, Low Sugar Keto, Chocolate Variety Pack 12-Count | High Fiber Plant Based Snacks, Clean Label Project Certified | Gluten Free, Dairy Free, Vegan, Soy Free
10K
▼ 50.0%vs. prior month
$248.6K
latest month
12-month trend
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Best Naked Whey Protein Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Orgain is the best-performing naked whey protein brand in July 2026, moving 40,000 units across 1 ASIN for 22.2% of Top 10 volume. NAKED follows with 40,000 units (22.2%), ahead of Transparent Labs on 40,000 units (22.2%).
With 7 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $31.98 to $59.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Orgain
1 ASIN in Top 10
22.2%
Units
40K
Revenue
$1.2M
Avg. price
$31.98
B00J074W94
$31.98·★4.5·64.9K revsOrgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb | Plant based protein, 7g prebiotic fiber, low net carb, no added sugar or lactose ingredients, non-GMO, for shakes & smoothies
Units sold40K
NAKED
2 ASINs in Top 10
22.2%
Units
40K
Revenue
$1.1M
Avg. price
$42.49
B0B9YMNYWK
$21.99·★4.7·17.6K revsNAKED Pure Micronized Creatine Monohydrate Powder - NSF Certified, Unflavored, 500g, 1.1lb Bulk - Vegan, Non-GMO, Gluten-Free, Soy-Free, No Fillers, Supports Muscle Growth & Strength - 100 Servings
Units sold30KB00XIKPUK4
$62.99·★4.3·10.6K revsNAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient, Unflavored Whey Protein, NSF Certified, Undenatured, Gluten Free, Soy Free, No GMOs, No Preservatives
Units sold10K
Transparent Labs
2 ASINs in Top 10
22.2%
Units
40K
Revenue
$2.4M
Avg. price
$59.99
B0CQ32D39X
$59.99·★4.7·1.9K revsTransparent Labs Grass-Fed Whey Protein Isolate - Naturally Flavored, Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids - 30 Servings, Milk Chocolate
Units sold20KB0CQ3JTR6F
$59.99·★4.5·1.7K revsTransparent Labs Grass-Fed Whey Protein Isolate - Naturally Flavored, Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids - 30 Servings, French Vanilla
Units sold20K
Trending Naked Whey Protein Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B010C3MQC4 booked 10K units at $48.00, with ▲ 0.0% MoM change. On the growth side, B0BJLBD427 leads positive momentum with ▲ 125.0% MoM growth on 9K units, with B099J2SWXV close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B010C3MQC4
Frog Fuel Power Liquid Protein Shot, 15g Protein, Berry, 24 pk | Nano Hydrolyzed Grass Fed Collagen, Post Workout, 22 Amino Acids, Sugar & Fat Free, Gluten Free, 0 Carbs, 1 oz Shots
Price
$48.00
Rating
4.5
Reviews
4.2K
Latest month sales
B0BJLBD427
Body Fortress Super Advanced Whey Protein, Chocolate, 1.78 lbs | Flavor: Chocolate, Immune Support, Muscle and Strength Development
Price
$29.92
Rating
4.5
Reviews
7.9K
Latest month sales
B099J2SWXV
Dymatize ISO100 Protein Powder, 100% Whey Isolate, Gourmet Vanilla | 25g Protein, Hydrolyzed, Fast-Absorbing, Supports Muscle Health, 5.5g BCAAs, Gluten-Free, 20 Servings, 1.3 lb
Unlock to view ASIN details and product titles
Price
$38.22
Rating
4.6
Reviews
20.6K
Latest month sales
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