Unscented Deodorant Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Unscented Deodorant sales on Amazon US totaled 268,500 units in July 2026 (▼ 7.2% vs. the prior month), generating an estimated $3,042,138 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.9% of unit volume and 58.9% of revenue, while a typical listing is priced at $13.39. The keyword itself pulled 16,615 Amazon queries over the same period (▲ 7.3% MoM).
Zooming out to the 12-month window ending July 2026, the unscented deodorant Top 50 moved 2,517,550 units and $27,254,565 in cumulative sales — an average of 209,796 units and $2,271,214 per month. Monthly throughput topped out at 289,400 units in June 2026 and dipped to 145,950 in May 2026, leaving the latest reading 32.3% higher than August 2025.
Unscented Deodorant Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
268.5K
▼ 7.2% MoM
Monthly Revenue 2026/07
$3M
▼ 6.7% MoM
Top 10 Market Share 2026/07
62.9%
Unscented Deodorant Market Share & Sales Concentration on Amazon US — July 2026
The most-sold unscented deodorant listing on Amazon US in July 2026 is ASIN B00HF3XSO0 (Brand: Secret), which sold 60,000 units at $13.97 apiece — equal to 22.3% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 169,000 units and $1,791,730 in July 2026 — 62.9% of unit volume and 58.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Unscented Deodorant' on Amazon
July 2026
Is 62.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00HF3XSO0
Secret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women, 100HR Sweat & Odor Protection, 3X Stress Protection with Hyaluronic Acid, PH Balanced, Completely Clean Scent, 2.6 oz
60K
▼ 14.3%vs. prior month
$837K
latest month
12-month trend
B01M7ZAQNN
Vanicream Antiperspirant Deodorant Stick, Reduces Underarm Wetness, 2.25 Oz | Formulated without Common Irritants for Sensitive Skin, Clinical Strength with 24-Hour Protection, Unscented
20K
▲ 0.0%vs. prior month
$225K
latest month
12-month trend
B01JB1MUNI
Certain Dri Prescription Strength Clinical Antiperspirant Roll-On, 1.2 oz | 72-Hour Sweat & Odor Protection for Excessive Sweating & Hyperhidrosis, 15% Aluminum Chloride, Fragrance-Free
20K
▲ 0.0%vs. prior month
$175.8K
latest month
12-month trend
B00008O2X5
Almay Clear Gel Deodorant and Antiperspirant, Fragrance Free, 2.25 oz | Gentle and hypoallergenic antiperspirant deodorant for sensitive skin. Dermatologist tested. Fragrance free.
10K
▲ 0.0%vs. prior month
$43.5K
latest month
12-month trend
B00EO23OKI
Mitchum Men’s Antiperspirant Deodorant Gel, Unscented, 2 pack | Gel antiperspirant deodorant for men provides up to 48HR ultra-powerful sweat + odor protection. Unscented.
10K
▲ 0.0%vs. prior month
$66.1K
latest month
12-month trend
B01N4NPNYX
Dove Invisible Antiperspirant Stick Clear Finish No White Marks 2.6 oz | Advanced Care 72 hour sweat and odor protection for Women
10K
▲ 0.0%vs. prior month
$72.3K
latest month
12-month trend
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Best Unscented Deodorant Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Secret is the best-performing unscented deodorant brand in July 2026, moving 60,000 units across 1 ASIN for 35.5% of Top 10 volume. Vanicream follows with 30,000 units (17.8%), ahead of Certain Dri on 20,000 units (11.8%).
With 9 brands splitting the Top 10 and 65.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.79 to $13.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Secret
1 ASIN in Top 10
35.5%
Units
60K
Revenue
$837K
Avg. price
$13.97
B00HF3XSO0
$13.97·★4.6·27.3K revsSecret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women, 100HR Sweat & Odor Protection, 3X Stress Protection with Hyaluronic Acid, PH Balanced, Completely Clean Scent, 2.6 oz
Units sold60K
Vanicream
2 ASINs in Top 10
17.8%
Units
30K
Revenue
$323.5K
Avg. price
$10.55
B01M7ZAQNN
$11.25·★4.3·11.2K revsVanicream Antiperspirant Deodorant Stick, Reduces Underarm Wetness, 2.25 Oz | Formulated without Common Irritants for Sensitive Skin, Clinical Strength with 24-Hour Protection, Unscented
Units sold20KB07BKCL9RR
$9.85·★4.0·5.9K revsVanicream Aluminum-Free Gel Deodorant, Helps Reduce Odor, Unscented, 2 Oz | Formulated without Common Irritants for Sensitive Skin, Water-Based Gel, No Alcohol, Talc, Baking Soda, Dyes, Clays, Starches
Units sold10K
Certain Dri
1 ASIN in Top 10
11.8%
Units
20K
Revenue
$175.8K
Avg. price
$8.79
B01JB1MUNI
$8.79·★4.3·42.5K revsCertain Dri Prescription Strength Clinical Antiperspirant Roll-On, 1.2 oz | 72-Hour Sweat & Odor Protection for Excessive Sweating & Hyperhidrosis, 15% Aluminum Chloride, Fragrance-Free
Units sold20K
Trending Unscented Deodorant Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07QDTVY66 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0DDQH6JP2 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07QDTVY66
ARM & HAMMER ULTRA MAX Solid Antiperspirant Deodorant, Wide Stick, Unscented, 2.6 oz. (Pack of 5)
Price
$16.93
Rating
4.7
Reviews
1.8K
Latest month sales
B0DDQH6JP2
Carpe 100-Hour Antiperspirant Deodorant, Fragrance Free - 2 Pack | Dermatologist Tested - 100 Hr Sweat & Odor Control - Free from Baking Soda & Parabens - Clinical Strength Deodorant - 2 Pack
Price
$29.97
Rating
4.0
Reviews
4.8K
Latest month sales
B002BX4E0Q
Arm & Hammer Essentials Deodorant- Unscented- Solid Oval- Made with Natural Deodorizers- Free From Aluminum, Parabens & Phthalates, 2.5 Oz
Unlock to view ASIN details and product titles
Price
$4.99
Rating
4.4
Reviews
1.1K
Latest month sales
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