Old Spice Antiperspirant Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Old Spice Antiperspirant sales on Amazon US totaled 208,300 units in July 2026 (▼ 14.0% vs. the prior month), generating an estimated $2,776,587 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.7% of unit volume and 57.8% of revenue, while a typical listing is priced at $13.54. The keyword itself pulled 16,570 Amazon queries over the same period (▲ 2.1% MoM).
Zooming out to the 12-month window ending July 2026, the old spice antiperspirant Top 50 moved 2,409,200 units and $32,645,028 in cumulative sales — an average of 200,767 units and $2,720,419 per month. Monthly throughput topped out at 242,000 units in June 2026 and dipped to 119,700 in May 2026, leaving the latest reading 1.1% higher than August 2025.
Old Spice Antiperspirant Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
208.3K
▼ 14.0% MoM
Monthly Revenue 2026/07
$2.8M
▼ 18.9% MoM
Top 10 Market Share 2026/07
54.7%
Old Spice Antiperspirant Market Share & Sales Concentration on Amazon US — July 2026
The most-sold old spice antiperspirant listing on Amazon US in July 2026 is ASIN B08NYHVJ5N (Brand: Old Spice), which sold 30,000 units at $12.49 apiece — equal to 14.4% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 114,000 units and $1,604,870 in July 2026 — 54.7% of unit volume and 57.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Old Spice Antiperspirant' on Amazon
July 2026
Is 54.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08NYHVJ5N
Old Spice Deodorant for Men, Aluminum Free, Sport Scent, 3.0 oz, Pack of 3 | High Endurance Collection | 24/7 Odor Protection | 24/7 Freshness and Long-Lasting Scent
30K
▲ 50.0%vs. prior month
$419.1K
latest month
12-month trend
B005GM0K2A
Old Spice Deodorant for Men, Aluminum Free, Pure Sport, 3.0 oz, Pack of 2 | High Endurance Collection | 24/7 Odor Protection | 24/7 Freshness and Long-Lasting Scent
10K
▼ 50.0%vs. prior month
$78.2K
latest month
12-month trend
B00777ZIHO
Old Spice Dry Feel Antiperspirant Deodorant for Men, 24/7 Sweat & Odor Protection, Gentle on Skin with Skin Conditioners, Dry Feel Stick, Fiji with Palm Tree + Coconut Scent, 2.6 oz (Pack of 2)
10K
▲ 0.0%vs. prior month
$135.6K
latest month
12-month trend
B008HQ8LJQ
Old Spice Antiperspirant Deodorant For Men, High Endurance, 24/7 Sweat Defense & Odor Protection, 24/7 Freshness & Lasting Scent, Pure Sport Scent, 3.0 oz (Pack of 2)
10K
▲ 0.0%vs. prior month
$72.8K
latest month
12-month trend
B09NPNPKGS
Old Spice Deodorant for Men, Aluminum Free, Swagger Scent, 3.8 oz Pack of 3 | Red Collection | Lime and Cedarwood Notes | 24/7 Odor Protection | 24/7 Freshness and Long-Lasting Scent
10K
▲ 0.0%vs. prior month
$229.7K
latest month
12-month trend
B0B5B53NR7
Gillette Antiperspirant and Deodorant for Men, 72hr Clinical Strength Sweat & Odor Protection, Long Lasting Freshness, Anti-White Mark Technology, Clear Gel, Cool Wave Scent, 3.8 oz (Pack of 4)
10K
▼ 66.7%vs. prior month
$249.9K
latest month
12-month trend
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Best Old Spice Antiperspirant Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Old Spice is the best-performing old spice antiperspirant brand in July 2026, moving 104,000 units across 9 ASINs for 91.2% of Top 10 volume. Gillette follows with 10,000 units (8.8%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.14 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Old Spice
9 ASINs in Top 10
91.2%
Units
104K
Revenue
$1.4M
Avg. price
$12.14
B08NYHVJ5N
$12.49·★4.7·24.3K revsOld Spice Deodorant for Men, Aluminum Free, Sport Scent, 3.0 oz, Pack of 3 | High Endurance Collection | 24/7 Odor Protection | 24/7 Freshness and Long-Lasting Scent
Units sold30KB005GM0K2A
$6.99·★4.7·7K revsOld Spice Deodorant for Men, Aluminum Free, Pure Sport, 3.0 oz, Pack of 2 | High Endurance Collection | 24/7 Odor Protection | 24/7 Freshness and Long-Lasting Scent
Units sold10KB00777ZIHO
$13.97·★4.7·6.6K revsOld Spice Dry Feel Antiperspirant Deodorant for Men, 24/7 Sweat & Odor Protection, Gentle on Skin with Skin Conditioners, Dry Feel Stick, Fiji with Palm Tree + Coconut Scent, 2.6 oz (Pack of 2)
Units sold10KB008HQ8LJQ
$6.99·★4.7·2.5K revsOld Spice Antiperspirant Deodorant For Men, High Endurance, 24/7 Sweat Defense & Odor Protection, 24/7 Freshness & Lasting Scent, Pure Sport Scent, 3.0 oz (Pack of 2)
Units sold10KB09NPNPKGS
$23.91·★4.7·6.4K revsOld Spice Deodorant for Men, Aluminum Free, Swagger Scent, 3.8 oz Pack of 3 | Red Collection | Lime and Cedarwood Notes | 24/7 Odor Protection | 24/7 Freshness and Long-Lasting Scent
Units sold10KB0DSJXLM98
$19.97·★4.7·1.7K revsOld Spice Antiperspirant Deodorant for Men, Fiji Scent, 2.6 oz, Pack of 3 | Fresher Collection | Dry Feel | Palm Tree + Coconut Notes | 24/7 Sweat & Odor Protection | 24/7 Freshness | Skin Conditioners
Units sold10KB00V0XR07M
$4.99·★4.6·3K revsOld Spice Antiperspirant Deodorant for Men, 24/7 Sweat & Odor Protection, 24/7 Lasting Freshness, Invisible Solid, Swagger with Cedarwood Scent, 3.4 oz
Units sold9KB0FXY83ZC1
$12.97·★4.2·1.3K revsOld Spice Aluminum Free Deodorant for Men, The Spice Alchemist Collection, 24/7 Cologne Infused Scent, No Trade Off Formula, Free of Parabens & Phthalates, Cashmere + Vanilla Wood Scent, 3.0 oz
Units sold9KB00B30SGWU
$6.99·★4.7·3.2K revsOld Spice Aluminum Free Deodorant for Men, High Endurance, 24/7 Lasting Freshness & Long Lasting Scent, 24/7 Advanced Sweat & Odor Protection, Fresh Scent, 3.0 oz (Pack of 2)
Units sold6K
Gillette
1 ASIN in Top 10
8.8%
Units
10K
Revenue
$249.9K
Avg. price
$24.99
B0B5B53NR7
$24.99·★4.8·9.7K revsGillette Antiperspirant and Deodorant for Men, 72hr Clinical Strength Sweat & Odor Protection, Long Lasting Freshness, Anti-White Mark Technology, Clear Gel, Cool Wave Scent, 3.8 oz (Pack of 4)
Units sold10K
Trending Old Spice Antiperspirant Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00V0XR07M booked 9K units at $4.99, with ▲ 125.0% MoM change. On the growth side, B00V0XQV6S leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B08NYHVJ5N close behind at ▲ 50.0% MoM on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00V0XR07M
Old Spice Antiperspirant Deodorant for Men, 24/7 Sweat & Odor Protection, 24/7 Lasting Freshness, Invisible Solid, Swagger with Cedarwood Scent, 3.4 oz
Price
$4.99
Rating
4.6
Reviews
3K
Latest month sales
B00V0XQV6S
Old Spice Fiji with Palm Tree Anti-perspirant & Deodorant, 3.4 oz
Price
$8.97
Rating
4.6
Reviews
3K
Latest month sales
B08NYHVJ5N
Old Spice Deodorant for Men, Aluminum Free, Sport Scent, 3.0 oz, Pack of 3 | High Endurance Collection | 24/7 Odor Protection | 24/7 Freshness and Long-Lasting Scent
Unlock to view ASIN details and product titles
Price
$12.49
Rating
4.7
Reviews
24.3K
Latest month sales
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