Old Spice Body Spray Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Old Spice Body Spray sales on Amazon US totaled 226,000 units in July 2026 (▼ 11.9% vs. the prior month), generating an estimated $3,161,120 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.1% of unit volume and 43.2% of revenue, while a typical listing is priced at $13.85. The keyword itself pulled 16,146 Amazon queries over the same period (▲ 11.9% MoM).
Zooming out to the 12-month window ending July 2026, the old spice body spray Top 50 moved 2,337,800 units and $32,121,584 in cumulative sales — an average of 194,817 units and $2,676,799 per month. Monthly throughput topped out at 263,450 units in December 2025 and dipped to 120,300 in May 2026, leaving the latest reading 22.2% higher than August 2025.
Old Spice Body Spray Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
226K
▼ 11.9% MoM
Monthly Revenue 2026/07
$3.2M
▼ 9.9% MoM
Top 10 Market Share 2026/07
45.1%
Old Spice Body Spray Market Share & Sales Concentration on Amazon US — July 2026
The most-sold old spice body spray listing on Amazon US in July 2026 is ASIN B0FX5PDSZ2 (Brand: Old Spice), which sold 20,000 units at $12.97 apiece — equal to 8.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 102,000 units and $1,366,700 in July 2026 — 45.1% of unit volume and 43.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Old Spice Body Spray' on Amazon
July 2026
Is 45.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FX5PDSZ2
Old Spice Body Wash for Men, The Spice Alchemist Collection, 24/7 Cologne Infused Hydration, No Trade Off Formula, Free of Phthalates Silicones & Dyes, Cashmere + Vanilla Wood Scent, 20 oz
20K
▲ 0.0%vs. prior month
$259.4K
latest month
12-month trend
B005GM0K2A
Old Spice Aluminum Free Deodorant for Men, High Endurance, 24/7 Lasting Freshness & Long Lasting Scent, 24/7 Advanced Sweat & Odor Protection, Pure Sport Scent, 3.0 oz (Pack of 2)
10K
▼ 50.0%vs. prior month
$78.2K
latest month
12-month trend
B07S1BNNYD
HAPPY NUTS Comfort Cream Deodorant For Men: Anti-Chafing Sweat Defense, Odor Control, Aluminum-Free, Travel Essential, Mens Deodorant & Hygiene Products for Men's Private Parts 3.4 Fl Oz - Original
10K
▲ 0.0%vs. prior month
$149.9K
latest month
12-month trend
B09NPNPKGS
Old Spice Aluminum Free Deodorant for Men, 24/7 Protection to Eliminate Odors, 24/7 Freshness & Lasting Scent, Swagger with Lime & Cedarwood Scent, 3.8 oz (Pack of 3)
10K
▲ 0.0%vs. prior month
$229.7K
latest month
12-month trend
B0CNJ48DND
Old Spice Refreshing Body Wash for Men, 3X Defense, 24/7 Shower Fresh with Long Lasting Scent, Red Collection, Swagger with Cedarwood Scent, 24 oz (Pack of 2)
10K
▲ 1900.0%vs. prior month
$129.6K
latest month
12-month trend
B0DSJXLM98
Old Spice Dry Feel Antiperspirant Deodorant for Men, 24/7 Freshness, 24/7 Sweat & Odor Protection, Gentle on Skin with Skin Conditioners, Fiji with Palm Tree + Coconut Scent, 2.6 oz (Pack of 3)
10K
▼ 50.0%vs. prior month
$199.7K
latest month
12-month trend
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Best Old Spice Body Spray Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Old Spice is the best-performing old spice body spray brand in July 2026, moving 92,000 units across 9 ASINs for 90.2% of Top 10 volume. HAPPY NUTS follows with 10,000 units (9.8%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.69 to $14.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Old Spice
9 ASINs in Top 10
90.2%
Units
92K
Revenue
$1.2M
Avg. price
$12.69
B0FX5PDSZ2
$12.97·★4.4·1.9K revsOld Spice Body Wash for Men, The Spice Alchemist Collection, 24/7 Cologne Infused Hydration, No Trade Off Formula, Free of Phthalates Silicones & Dyes, Cashmere + Vanilla Wood Scent, 20 oz
Units sold20KB005GM0K2A
$6.99·★4.7·7K revsOld Spice Aluminum Free Deodorant for Men, High Endurance, 24/7 Lasting Freshness & Long Lasting Scent, 24/7 Advanced Sweat & Odor Protection, Pure Sport Scent, 3.0 oz (Pack of 2)
Units sold10KB09NPNPKGS
$23.90·★4.7·6.4K revsOld Spice Aluminum Free Deodorant for Men, 24/7 Protection to Eliminate Odors, 24/7 Freshness & Lasting Scent, Swagger with Lime & Cedarwood Scent, 3.8 oz (Pack of 3)
Units sold10KB0CNJ48DND
$9.99·★4.8·8.2K revsOld Spice Refreshing Body Wash for Men, 3X Defense, 24/7 Shower Fresh with Long Lasting Scent, Red Collection, Swagger with Cedarwood Scent, 24 oz (Pack of 2)
Units sold10KB0DSJXLM98
$19.97·★4.7·1.6K revsOld Spice Dry Feel Antiperspirant Deodorant for Men, 24/7 Freshness, 24/7 Sweat & Odor Protection, Gentle on Skin with Skin Conditioners, Fiji with Palm Tree + Coconut Scent, 2.6 oz (Pack of 3)
Units sold10KB00V0XR07M
$4.99·★4.6·3K revsOld Spice Antiperspirant Deodorant for Men, 24/7 Sweat & Odor Protection, 24/7 Lasting Freshness, Invisible Solid, Swagger with Cedarwood Scent, 3.4 oz
Units sold9KB0FXY83ZC1
$12.97·★4.2·1.2K revsOld Spice Aluminum Free Deodorant for Men, The Spice Alchemist Collection, 24/7 Cologne Infused Scent, No Trade Off Formula, Free of Parabens & Phthalates, Cashmere + Vanilla Wood Scent, 3.0 oz
Units sold9KB0CPLJR1XP
$10.47·★4.8·2.3K revsOld Spice Cleansing Body Wash for Men, 3X Defense, 24/7 Shower Fresh with Lasting Scent, 2 in 1 Body and Face Wash, Daily Men’s Wash and Shower Gel, NightPanther Rich Warm Masculine Scent, 33.4 oz
Units sold7KB0D38F8XS5
$11.94·★4.8·2K revsOld Spice Refreshing Body Wash for Men, High Endurance, 3X Defense, 24/7 Shower Fresh with Long Lasting Scent, Pure Sport Scent, 24 oz (Pack of 2)
Units sold7K
HAPPY NUTS
1 ASIN in Top 10
9.8%
Units
10K
Revenue
$149.9K
Avg. price
$14.98
B07S1BNNYD
$14.98·★4.6·26.9K revsHAPPY NUTS Comfort Cream Deodorant For Men: Anti-Chafing Sweat Defense, Odor Control, Aluminum-Free, Travel Essential, Mens Deodorant & Hygiene Products for Men's Private Parts 3.4 Fl Oz - Original
Units sold10K
Trending Old Spice Body Spray Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CNJ48DND booked 10K units at $9.99, with ▲ 1900.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CNJ48DND
Old Spice Refreshing Body Wash for Men, 3X Defense, 24/7 Shower Fresh with Long Lasting Scent, Red Collection, Swagger with Cedarwood Scent, 24 oz (Pack of 2)
Price
$9.99
Rating
4.8
Reviews
8.2K
Latest month sales
B00V0XR07M
Old Spice Antiperspirant Deodorant for Men, 24/7 Sweat & Odor Protection, 24/7 Lasting Freshness, Invisible Solid, Swagger with Cedarwood Scent, 3.4 oz
Price
$4.99
Rating
4.6
Reviews
3K
Latest month sales
B0CPLJR1XP
Old Spice Cleansing Body Wash for Men, 3X Defense, 24/7 Shower Fresh with Lasting Scent, 2 in 1 Body and Face Wash, Daily Men’s Wash and Shower Gel, NightPanther Rich Warm Masculine Scent, 33.4 oz
Unlock to view ASIN details and product titles
Price
$10.47
Rating
4.8
Reviews
2.3K
Latest month sales
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