Under Eye Brightener Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Under Eye Brightener sales on Amazon US totaled 968,000 units in July 2026 (▼ 26.8% vs. the prior month), generating an estimated $16,061,790 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.0% of unit volume and 59.3% of revenue, while a typical listing is priced at $18.78. The keyword itself pulled 70,298 Amazon queries over the same period (▲ 29.7% MoM).
Zooming out to the 12-month window ending July 2026, the under eye brightener Top 50 moved 9,784,850 units and $160,276,290 in cumulative sales — an average of 815,404 units and $13,356,358 per month. Monthly throughput topped out at 1,323,000 units in June 2026 and dipped to 523,000 in May 2026, leaving the latest reading 40.7% higher than August 2025.
Under Eye Brightener Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
968K
▼ 26.8% MoM
Monthly Revenue 2026/07
$16.1M
▼ 32.3% MoM
Top 10 Market Share 2026/07
63.0%
Under Eye Brightener Market Share & Sales Concentration on Amazon US — July 2026
The most-sold under eye brightener listing on Amazon US in July 2026 is ASIN B07BVYZL88 (Brand: LUMIFY), which sold 100,000 units at $18.99 apiece — equal to 10.3% of every unit tracked in this report.
The Top 10 ASINs account for 610,000 units and $9,532,000 in July 2026 — 63.0% of unit volume and 59.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Under Eye Brightener' on Amazon
July 2026
Is 63.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07BVYZL88
LUMIFY Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.25 oz | Works in 1 minute, lasts up to 8 hours, For Whiter & Brighter Looking Eyes, 1 bottle
100K
vs. prior month
$1.8M
latest month
12-month trend
B07CDN39DP
LUMIFY Lumify Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.08 oz | Whitens eyes in 1 min, lasts up to 8 hours, 2.5mL bottle, For Whiter & Brighter Looking Eyes, travel-size
100K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B0GHMZXX8Y
medicube PDRN Pink Collagen Volume Multi Balm Stick - Face & Body Balm | Volufiline, PDRN, NAD, Collagen - Under-Eyes, Neck, Forehead, Smile Lines, Lips, Plumping & Radiance for Line Care, K-Beauty
90K
▼ 10.0%vs. prior month
$1.7M
latest month
12-month trend
B0CNCL35CH
Dr.Melaxin Collagen Multi Balm Stick, Calcium & Adenosine Korean Wrinkle Stick for Eye, Neck & Face, Firming Collagen Stick, Under Eye Balm for Dark Circles & Depuffing, Korean Skin Care, 0.31 oz
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B0GD6R7CFJ
BIODANCE Hydrogel Eye Patches for Under Eye - Collagen Peptide, Anti Wrinkle & Fine Lines (60 Count)
60K
▼ 40.0%vs. prior month
$1.4M
latest month
12-month trend
B091NJQ29P
Good Molecules Yerba Mate Wake Up Eye Gel, Caffeine Under Eye Cream, 15 ml | Refreshes and hydrates tired under eyes with caffeine. Helps improve the look of puffiness, under eye bags, and fine lines.
50K
▼ 16.7%vs. prior month
$294K
latest month
12-month trend
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Best Under Eye Brightener Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LUMIFY is the best-performing under eye brightener brand in July 2026, moving 200,000 units across 2 ASINs for 32.8% of Top 10 volume. medicube follows with 90,000 units (14.8%), ahead of Dr.Melaxin on 70,000 units (11.5%).
Volume is spread across 9 brands, with the top three holding 59.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $15.46 to $19.90, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LUMIFY
2 ASINs in Top 10
32.8%
Units
200K
Revenue
$3M
Avg. price
$15.46
B07BVYZL88
$18.99·★4.8·70K revsLUMIFY Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.25 oz | Works in 1 minute, lasts up to 8 hours, For Whiter & Brighter Looking Eyes, 1 bottle
Units sold100KB07CDN39DP
$11.93·★4.6·42.3K revsLUMIFY Lumify Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.08 oz | Whitens eyes in 1 min, lasts up to 8 hours, 2.5mL bottle, For Whiter & Brighter Looking Eyes, travel-size
Units sold100K
medicube
1 ASIN in Top 10
14.8%
Units
90K
Revenue
$1.7M
Avg. price
$19.90
B0GHMZXX8Y
$19.90·★3.8·2K revsmedicube PDRN Pink Collagen Volume Multi Balm Stick - Face & Body Balm | Volufiline, PDRN, NAD, Collagen - Under-Eyes, Neck, Forehead, Smile Lines, Lips, Plumping & Radiance for Line Care, K-Beauty
Units sold90K
Dr.Melaxin
1 ASIN in Top 10
11.5%
Units
70K
Revenue
$1.3M
Avg. price
$18.50
B0CNCL35CH
$18.50·★4.1·9.4K revsDr.Melaxin Collagen Multi Balm Stick, Calcium & Adenosine Korean Wrinkle Stick for Eye, Neck & Face, Firming Collagen Stick, Under Eye Balm for Dark Circles & Depuffing, Korean Skin Care, 0.31 oz
Units sold70K
Trending Under Eye Brightener Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B07BVYZL88 booked 100K units at $18.99.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07BVYZL88
LUMIFY Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.25 oz | Works in 1 minute, lasts up to 8 hours, For Whiter & Brighter Looking Eyes, 1 bottle
Price
$18.99
Rating
4.8
Reviews
70K
Latest month sales
B01MUZVE1C
The Ordinary Caffeine Solution 5% + EGCG Eye Serum, Depuffing Eye Serum for Dark Circles and Tired Eyes
Price
$9.20
Rating
4.4
Reviews
18.9K
Latest month sales
B014E2D6BY
grace & stella Award Winning Eye Patches for Puffy Eyes | Birthday Gifts for Women - Under Eye Mask for Dark Circles & Undereye Bags - Gifts for Mom - Vegan Self Care (24 Pairs, Gold)
Unlock to view ASIN details and product titles
Price
$21.95
Rating
4.3
Reviews
49K
Latest month sales
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