Skin Tint Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Skin Tint sales on Amazon US totaled 372,900 units in July 2026 (▼ 42.5% vs. the prior month), generating an estimated $11,606,047 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.6% of unit volume and 59.0% of revenue, while a typical listing is priced at $29.12. The keyword itself pulled 75,238 Amazon queries over the same period (▼ 2.3% MoM).
Zooming out to the 12-month window ending July 2026, the skin tint Top 50 moved 4,588,500 units and $129,514,190 in cumulative sales — an average of 382,375 units and $10,792,849 per month. Monthly throughput topped out at 648,500 units in June 2026 and dipped to 250,650 in May 2026, leaving the latest reading 25.6% higher than August 2025.
Skin Tint Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
372.9K
▼ 42.5% MoM
Monthly Revenue 2026/07
$11.6M
▼ 46.0% MoM
Top 10 Market Share 2026/07
53.6%
Skin Tint Market Share & Sales Concentration on Amazon US — July 2026
The most-sold skin tint listing on Amazon US in July 2026 is ASIN B00ZPWR0N8 (Brand: EltaMD), which sold 30,000 units at $47.00 apiece — equal to 8.0% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $6,847,200 in July 2026 — 53.6% of unit volume and 59.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Skin Tint' on Amazon
July 2026
Is 53.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00ZPWR0N8
EltaMD UV Clear Face Sunscreen with Zinc Oxide, Oil-Free, SPF 46 and SPF 50 | Calms and Protects Acne-Prone Skin and Rosacea, No White Cast, Dermatologist Recommended, Available in Three Tints and Sizes
30K
▼ 40.0%vs. prior month
$1.4M
latest month
12-month trend
B00J5KDCO2
EltaMD UV Daily Face Sunscreen Moisturizer, Zinc Oxide, SPF 40 and SPF 50 | Hydrates and Protects Dry Dehydrated Skin, Lightweight, No White Cast, Dermatologist Recommended, Available in Three Tints
20K
▼ 71.4%vs. prior month
$860K
latest month
12-month trend
B0G1VBDXYF
Luxe Color Changing Foundation – Medium
20K
▼ 33.3%vs. prior month
$601K
latest month
12-month trend
B007U54P36
La Roche-Posay Anthelios Mineral Light Fluid Sunscreen for Face in 5 shades | Broad spectrum sunscreen, antioxidants, titanium dioxide & zinc oxide. No white cast, 5 shades, oil free & oxybenzone free.
20K
▼ 50.0%vs. prior month
$799.8K
latest month
12-month trend
B074PTZCNX
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 903 Medium
20K
▼ 50.0%vs. prior month
$299.4K
latest month
12-month trend
B07RW4CHC3
DRMTLGY Universal Tinted Moisturizer SPF 46, Dewy Tinted Sunscreen
20K
▼ 50.0%vs. prior month
$620K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Skin Tint Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
EltaMD is the best-performing skin tint brand in July 2026, moving 50,000 units across 2 ASINs for 25.0% of Top 10 volume. Luxe Cosmetics follows with 20,000 units (10.0%), ahead of La Roche-Posay on 20,000 units (10.0%).
Volume is spread across 9 brands, with the top three holding 45.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $19.00 to $41.77, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
EltaMD
2 ASINs in Top 10
25.0%
Units
50K
Revenue
$2.3M
Avg. price
$41.77
B00ZPWR0N8
$47.00·★4.5·21.5K revsEltaMD UV Clear Face Sunscreen with Zinc Oxide, Oil-Free, SPF 46 and SPF 50 | Calms and Protects Acne-Prone Skin and Rosacea, No White Cast, Dermatologist Recommended, Available in Three Tints and Sizes
Units sold30KB00J5KDCO2
$36.55·★4.6·25K revsEltaMD UV Daily Face Sunscreen Moisturizer, Zinc Oxide, SPF 40 and SPF 50 | Hydrates and Protects Dry Dehydrated Skin, Lightweight, No White Cast, Dermatologist Recommended, Available in Three Tints
Units sold20K
Luxe Cosmetics
1 ASIN in Top 10
10.0%
Units
20K
Revenue
$601K
Avg. price
$19.00
B0G1VBDXYF
$19.00·★4.0·3.4K revsLuxe Color Changing Foundation – Medium
Units sold20K
La Roche-Posay
1 ASIN in Top 10
10.0%
Units
20K
Revenue
$799.8K
Avg. price
$39.97
B007U54P36
$39.97·★4.5·25.9K revsLa Roche-Posay Anthelios Mineral Light Fluid Sunscreen for Face in 5 shades | Broad spectrum sunscreen, antioxidants, titanium dioxide & zinc oxide. No white cast, 5 shades, oil free & oxybenzone free.
Units sold20K
Trending Skin Tint Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B06VXPSGN8 leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0BZQM44F7 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B06VXPSGN8
LAURA GELLER Quench-n-Tint Tinted Moisturizer, Hydrating - Light
Price
$31.49
Rating
4.3
Reviews
1.2K
Latest month sales
B0BZQM44F7
Maybelline Super Stay Up to 24HR Skin Tint, Radiant Light-to-Medium Coverage Foundation, Makeup Infused With Vitamin C, 220, 1 Count
Price
$13.98
Rating
4.6
Reviews
1.1K
Latest month sales
B00AVUDDC6
tarte BB blur tinted moisturizer Broad Spectrum SPF 30 – Medium Buildable Coverage with Natural Lightweight Matte Finish, Vegan & Cruelty Free
Unlock to view ASIN details and product titles
Price
$39.00
Rating
4.3
Reviews
137
Latest month sales
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